F1 McLaren sportsbiz

McLaren Agrees Partnership With Cryptocurrency Brand Bitci.com

By Taruka Srivastav | March 24, 2021

McLaren Racing has signed a new long-term partnership with Bitci.com which will see the cryptocurrency exchange become an official partner of the McLaren Formula 1 team.

In the coming months, Bitci.com and McLaren will launch their own official fan token, the first of its kind in Formula 1. The token will work on Bitci Chain, Turkey’s first native blockchain platform, which was developed by Turkish engineers and software developers within Bitci Technology.

Under the partnership, Bitci.com branding will be represented on the McLaren MCL35M race cars and on the driver helmets of the McLaren F1 drivers, Lando Norris and Daniel Ricciardo.

Mark Waller, Chief Commercial Officer, McLaren Racing said: “We are delighted to announce Bitci.com as an official partner of our McLaren F1 team. This long-term partnership with the brand and our introduction of a fan token will be the first of its kind in this sport. We look forward to working with Bitci.com and seeing the brand for the first time on the MCL35M at the start of the 2021 Formula 1 season in Bahrain this weekend.”

Çağdaş Çağlar, Chairman, Bitci Technology said: “Formula 1 is among the most acclaimed and watched sports in the world. The fact that McLaren Racing, one of the most outstanding teams and considered as one of the legends of Formula 1 all over the world with its successes, has chosen to work with a Turkish blockchain company for this project is very significant as this is the solid proof for the global success of Turkish entrepreneurs, engineers and software developers.”

F1 McLaren sportsbiz

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