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Mastercard And Unilever To Join iSportConnect’s Brands Masterclass

May 27, 2021

More than ever, brands are at the heart of the business of sport. iSportConnect Brands Masterclass will provide an exclusive opportunity to engage with thought leaders in a challenging and fast-changing global business.

We’re therefore very pleased to be able to announce our esteemed speakers who will be joining us live on the day: Michael Robichaud- SVP Global Sponsorships, Mastercard and Willem Dinger – Global Sponsorship Director, Unilever.

Join the debate with thought leaders on the future of apps, smart storytelling and other key topics in learning how data can help separate the real digital opportunities from the hype – and the practical limits of data.

The event will be taking place on Thursday, 1st July between 2-5pm BST.

Michael Robichaud- SVP Global Sponsorships Mastercard

As a senior-level strategic executive, Michael has an in-depth insight into today’s evolving sports and entertainment marketing programs in key areas such as creative development, media planning, and product integration. With a unique combination of executive management and operations leadership experience, He has earned a proven track record of developing, executing, and maximizing lucrative opportunities for major corporations such as Mastercard and Sprint Nextel.

At Mastercard, Michael built sponsorship platforms vital to supporting 5 business regions with key contributions to new card activation and usage by hundreds of millions of cardholders. He also developed new programs which rose above traditional sponsorships and drove improvement across all metrics, while lowering media spend. Additionally, Mastercard won Clio Awards for sports and entertainment programs worldwide.

Willem Dinger – Global Sponsorship Director Unilever

A results driven marketing and sponsorship specialist with over 17 years of experience within the sports and entertainment industry.

Have worked within client, rights-holder and agency environments building strategic partnership portfolios and activation plans across a broad selection of sports, music, lifestyle and celebrity properties.

To register your interest to attend the event please email or register here –

Brands Digital Events iSportconnect Mastercard sportsbiz Unilever