Abbotts World Marathon Majors Cravens Mass Participation

Mass Participation World and Abbotts World Marathon Majors launch digital toolkit to inspire return to running

August 24, 2022

Today Mass Participation World (MPW) has designed a digital toolkit to help encourage participants to come back to in-person events.

MPW have been working in partnership with Abbotts World Marathon Majors to launch their #togetherwemove campaign.

This toolkit is partnered with an inspirational video that is designed at reminding runners about the joys of running alongside others.

Alongside the video, the toolkit also contains six images that are ready to go for social media and an email offering support. 

The video is the centrepiece of the campaign and was designed by UK-based agency Cravens. It is voiced by former World Champion middle distance runner Steve Cram, turned athletics commentator.

Phil Coverdale, Managing Director of Cravens, said: “The world is a better place when we move together. Having the opportunity to understand and communicate the wellbeing and wider benefits of Mass Participation Events has been a great experience for the Cravens team. It’s fantastic to see the #togetherwemove campaign up, running and helping make a positive impact!”

A study by MPW and other industry research showed that during the peak of COVID- 19, participating in outdoor activities was fundamentally safe. From more than 10 million participants, there were only five COVID-19 cases reported as a possible result of connecting with others at these events.

Chris Robb, CEO of MPW said, “Mass Participation World (MPW) is excited to be partnering with the Abbott World Marathon Majors to support the industry with the #togetherwemove digital toolkit at this challenging time. “One of our key missions is to facilitate global collaboration. We have no doubt that this initiative will help organisers to remind participants of the joy of participating together which in turn has the potential to positively impact the health and wellbeing of millions.”

Abbotts World Marathon Majors Cravens Mass Participation