Volleyball World is a partnership between the FIVB and the CVC Capital Partners aimed at driving growth, innovation, and investment in volleyball around the globe.
Volleyball World organises the premiere Volleyball tournaments. Volleyball is the fourth most popular sport globally, with more than 800 million fans and high participation across the world. Our goal is to create an integrated ecosystem connecting all volleyball stakeholders (fans, athletes, corporate partners) together through both digital and live events.
If you’re looking for a chance to make your mark in the world of sports and entertainment, and meet the required qualifications below, be sure to apply as we’re now actively seeking a Head of Digital reporting to the D2C & Digital Revenue Officer, who will play a key role as part of the Revenue department.
Key Responsibilities
Digital marketing
o Lead strategy and execution of Paid Digital Marketing acquisition campaigns with a focus on North America and Asia
o Plan and execute all digital marketing, including SEO/SEM, email, social media and display advertising campaigns
o Design, build and maintain our social media presence
o Develop lifecycle remarketing campaigns targeting website visitors, prospects, and customers
o Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs) developing customized analytical reports
o Identify trends and insights, and optimize spend and performance based on the insights
o Plan, execute, and measure experiments and conversion tests
o Brainstorm new and creative growth strategies
o Collaborate with internal teams to create landing pages and optimize user experience
o Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
o Instrument conversion points and optimize user funnels
o Collaborate with agencies and other vendor partners
o Develop guidelines for landing page creation, with the aim of growing organic traffic and increasing landing page conversion rates for non-organic traffic
o Manage content that internal and external teams post to social media
o Improve the design, UX, traffic, and content of the website
CRM (acquisition & retention)
o Lead strategy development and execution of CRM (email/push/in-app) and promotional campaigns for all markets
o Define the approach to improve customer experience and address key pain points via CRM
o Influence the product to accelerate growth in a rapidly expanding market
o Set up and monitor complex journeys, triggers, and automations with static and dynamic content
o Create framework for rapid testing, reporting, and iteration to meet key business objectives
o Use data to define KPIs and goals across different segments, identify trends, and optimize marketing programs to deliver upon overall company goals
o It’s not just about email marketing but building the CRM strategy (basically how do we get people down the funnel from prospects to leads to customers to higher spending customers)
E-commerce
o Lead strategy development and execution for E-commerce product(s)
o Define strategy to integrate E-commerce product(s) within the customer journey
o Set up and monitor complex journeys, triggers, and automations to maximize conversions
o Identify opportunities for growth through new features, services, and products
o Optimize revenues, conversion rates & margins
o Define KPIs and goals
Required Qualifications:
o 10+ years of proven experience in developing data-driven functions for digital campaign insights and performance required
o 10+ years of experience in leading digital marketing campaigns and delivering successful acquisition strategies in international markets required (including Asia & North America).
o 10+ years of functional experience in building CRM journeys and loyalty retention strategies required
o 7+ years of proven experience leading profitable consumer E-commerce platforms required (experience with Shopify an asset)
o Experience in choosing the marketing tech stack – research tools, paid campaign tools, data tracking platforms, landing pages creation and testing tools, CDP/CRM tools, marketing automation tools, and reporting tools
o Strong knowledge of full funnel marketing approaches that drive awareness, engagement, and conversion required
o Demonstrated track record of allocating a budget, making marketing investment decisions and rapidly scaling companies
o Capacity and experience with traveling to Canada for management of/experience with managing Canadian partner agency
o Ability to work in different time zones
o 10+ years of team management experience required, as a senior leader within a company (Department Head or Director)
o University degree in Marketing or Communications (MBA an asset)
o Must be native or fluent in English (French, German & Italian an asset)
Who We Are
We offer an open, dynamic, and challenging environment where volleyball is the focus of everything we do. Our lakeside office is a hub for our international team, who work on building incredible experiences for volleyball fans around the world.
We foster an active environment in which everyone strives for excellence and can achieve his or her full potential. Volleyball World is an equal opportunity employer. We are committed to creating a work environment that is fair and inclusive, where all decisions related to recruitment, advancement, and retention are free of discrimination.
How to Apply
Volleyball World is looking forward to receiving your full application in pdf format, including both your curriculum vitae and cover letter submitted in one document only, as well as any other information you deem useful via the LinkedIn platform. Interviews will start in mid-January.
What Can You Do to Facilitate the Screening Process
Only CVs and cover letters written in English received through LinkedIn will be screened, as this position requires a solid command of English, the language used at work. When analyzing CVs during the screening process, we’re looking for cues indicating that you have experience and skills that match the job description.
If you do not have the above qualifications and experience, please kindly abstain to apply due to the high volume of applications to process.