Senior Specialist, Formula E Partnerships – McLaren Racing

McLaren join the grid for Season 9 of the FIA ABB Formula E World Championship and the start of the Generation 3 era of all-electric street racing, as NEOM McLaren Formula E.

This bolsters the team’s endeavour in electric motorsport that already sees participation of NEOM McLaren Extreme E in the current FIA Extreme E Championship.Collectively known as NEOM McLaren Electric Racing, we are a fast-developing organisation that holds sustainable change at the forefront of what we do.

We are looking for a passionate and proactive Senior Specialist, Partnership Management to join our team as we grow and develop our capability.

Working across the Formula E partnership portfolio, the purpose of this role is to take responsibility for the day-to-day operational fulfilment of key Partners, such that the contractual rights are fully leveraged and maximised, while the long-term individual and company relationships are created and maintained.

We are looking for someone with a passion for our sport (and what it stands for), but also someone that can demonstrate sustained success over many years of working with brands and on sponsorship and marketing campaigns within sport/entertainment. You should be prepared to bring and show your passion, enthusiasm and prior experience for this role as part of the recruitment process.

Role Dimensions

Reports to Head of Electric Racing PartnershipsFocus primarily on managing the day-to-day delivery of contractual rights, benefits and campaigns against agreed strategy and KPIs for key Formula E partners.

Support the Head of Electric Racing Partnerships and wider Partnership Marketing team as/when requiredThis role requires extensive and repeated travel both within the UK and internationally and consequently flexibility in working hours should be expected.

Principal Accountabilities

  • Partnership Management 
  • Develop a deep understanding of our Formula E partner’s business strategies, products, services, target growth markets, competitors and KPI’s / metrics that resonate when evaluating success
  • Support the Head of Electric Racing Partnerships in creating an integrated partnership marketing strategy for each Formula E partner
  • Manage the delivery of the partner’s 360 activation plans with McLaren to ensure that the partner’s rights are maximised to achieve their objectives and KPIs
  • Create detailed partner wrap reports and case studies that identify key learnings from activation 
  • Be pro-active to build new opportunities and initiatives that could strengthen the value of the partnership
  • Commercially focussed mindset with focus on retention and upselling partnerships 
  • Set best practices for project and fiscal management along with strong client and internal communication 
  • Develop and maintain strong relationships with key stakeholders within the partners organisations 
  • Work collaboratively in cross departmental project groups 
  • Build internal reputation and knowledge of the wider business 
  • Always operate with our core values in mind – Pride; Bravery; Ingenuity; Openness; Humility

Desired Skills and Experience

Knowledge, Skills And Experience

  • Significant and demonstrable experience in managing and delivering partnership marketing activities, sponsorship, brand/product marketing, sales, and communications campaigns in the commercial technology and IT sectors 
  • Demonstrate an ability to understand our partners’ own business drivers and strategies
  • Proven planning and organisation skills capable of dealing with several concurrent workstreams resolving problems before they happen
  • Ability to work under pressure, prioritise workload and respond to partner briefs on time and within budget essential 
  • Ability to analyse problems and develop solutions with a practical, can-do mindset 
  • Knowledge of, and passion for the sports marketing, entertainment, and sponsorship landscape 
  • Excellent communication and presentation skills both verbal and written paying close attention to detail given frequent interaction with several stakeholders 
  • Fluent in English.  Other languages would be an advantage 

Personal AttributesPersonable – As one of the primary and key faces of McLaren to our partners, clients and the marketplace, must be an effective and confident communicator

Accountable – A proven winner, someone who is driven and comes with an outstanding work ethic and expects the best from themselves and their people

Collaborative – Engages the partnership ecosystem, networks and alliances to support long term success of the account

Organised – Ability to run, track and deliver multiple workstreams and activity at the same time

Motivated – Approaches work and delivery with good energy and proactive mindset

Commercial – Proactively explores and creates new commercial opportunities for the partner and McLaren business to deliver positive ROI

Senior Partnership Sales Manager – Formula E

In its first eight seasons, Formula E has crowned seven different champions and celebrated 23 winners in 100 races. With more automotive manufacturers on the grid than any other motorsport, the ABB FIA Formula E World Championship is one of the world’s most compelling racing series and enters its ninth season as the fastest growing sport on the planet.

But we’re more than a race; Formula E was founded to counteract climate change by accelerating the adoption of electric vehicles and as an unparalleled proving ground for race-to-road electric vehicle technologies. In Season 9, our ambition has grown as has our vision to accelerate sustainable human progress through an all out race for better futures. The only sport certified net zero carbon since inception, Formula E is a beacon for fans who want to enjoy edge-of-seat racing today at the same time as having a positive effect on the world tomorrow.

Formula E is a unique fusion of world class sport, sustainability, and cutting edge technology on a global stage. Season 9 signals the start of the Gen3 era in the sport with the debut of the third generation race car – the fastest, lightest, most powerful and efficient electric race car ever built. Formula E will also go further than ever before in Season 9 with 17 races in 10 iconic world cities.

Working with us

At Formula E, we have created an environment that supports our colleagues to perform at their best. We are innovative, curious and we love the world we live in which is why we value sustainability. We believe that work should be fun and, whilst we are passionate about delivery, we are one team and supporting each other is key to our success.

Your role

The Senior Partnership Sales Manager will support the Commercial Team in pro-actively executing the sales strategy and securing new partners for the ABB FIA Formula E World Championship.

The team is responsible for developing, executing and selling global and local Partnerships at Formula E.

Key Deliverables

Align with key stakeholders to develop innovative proposals in order to secure high value, multi-year global partnerships.

What you will be doing

  • Align with Brand, Partnership Strategy, Partnership Marketing, Media, Business Intelligence and Sustainability teams to develop innovative partnership proposals
  • Work with the Director to negotiate and close integrated brand partnerships combining IP association, co-marketing activations, branded content and media exposure
  • Execute partnership sales go-to-market strategy alongside the Director, with an emphasis on new categories, new assets and rights development
  • Working with the Partnership Planning & Operations teams, and Partnership Sales Director to deliver the end-to-end sales process, including initial market analysis, prospect approach, proposal creation, commercial negotiations and contracting of agreements
  • Achieve weekly calls and meeting targets
  • Compile and analyse sales figures to provide regular reports
  • Develop, grow and maintain sales pipeline
  • Liaise with in house design teams to deliver bespoke collateral for commercial pitches
  • Collaborate with other sales team members to achieve the overall partnership sales budget
  • Cultivate effective business relationships with executive decision makers in key accounts
  • Foster brilliant internal collaborative relationships with key stakeholders
  • Ensure regular communications with internal stakeholders, Team and Event Partners in order to deliver all contractual, addition and new purchase requirements.

What we are looking for

The successful candidate will be an experienced and confident individual capable of working alone as well as part of a team. The candidate must have a solid understanding and experience in a proactive and autonomous commercial sales environment.

  • Partnership sales experience (preferably with high value partnership teams)
  • Understanding and enjoyment of pure proactive sales execution
  • Ability to network across various business types
  • The ability to work under pressure and to deadlines
  • Strong commercial acumen
  • Ability to forecast, plan and manage budgets
  • Strong ability to develop a solid network of corporate partnership pipeline
  • Experience in prospect analysis
  • Must be able to manage a high workload whilst maintaining professionalism
  • Proactive and autonomous, able to self motivate and focus
  • Must be highly driven, impactful and enthusiastic
  • Able to and enjoys working collaboratively with varying teams across many departments
  • Readiness to travel globally at short notice to follow up on leads.

The small print…

Before applying, please make sure you read the Formula E Privacy Notice available on our website:

We receive a high number of applications per role and therefore ONLY successful applicants will be contacted.

PLEASE NOTE: It is unlawful to employ a person in a UK-based job who does not have permission to live and work in the UK. You should make yourself aware of how immigration laws apply to your situation before applying for any jobs. Formula E is an Equal Opportunity Employer. We offer a unique opportunity, a competitive salary and an environment that inspires innovation and supports professionals to perform at their best in their chosen fields.