About the job
The NBA are actively seeking a Senior Partnership Development Manager who will take a key role in the sponsorship sales process across EME at both a regional multi-market and national single market level.
The focus for the successful candidate will be on prospecting, pitching, negotiating and securing new marketing partners. The role is London based, with a hybrid working pattern, and likely to involve around three days in office each week and there will be regular European travel too.
The role would ideally suit someone from a Business Development, Partnership Sales background, ideally working in a major rightsholder / team / brand delivering forward thinking partnership deals.
Major Responsibilities
- Develop and implement a sales strategy for the NBA Europe Game as part of the overall EME new business strategy and ownership of the new business revenue targets associated with the event.
- Develop and implement a sales strategy for regional sales categories and ownership of the revenue targets associated with these.
- Prospect, target and sell tailored NBA partnerships to multinational and national companies in relation to the above, utilizing data and research as well as an extensive external personal network.
- Consult with both multinational and national companies to determine their sales and marketing objectives as well as the strategic direction of their business, markets and competitors and create integrated marketing partnerships/programmes that will meet these objectives.
- Creatively develop new commercial opportunities and initiatives that can be successfully taken to market which will include IP, media, promotional, and event-based assets
- Build and maintain strong relationships with external stakeholders and senior decision makers at potential partners and agencies in the region
- Work collaboratively with other internal NBA functions, both in this region and globally, to help develop rights packages that can successfully be taken to market.
- Work with the other members of the EME Business Development team on shaping the regional strategy and proactively contribute to sales efforts in other EME markets as required.
Required Skills/Knowledge
- Successful track record in international sales (preferably within the sports sector)
- Strong understanding of the sponsorship market and a network of relationships across all sectors of the sponsorship landscape
- A track record of securing sponsorship contracts for rights holders
- Ability to develop creative solutions which will meet the objectives of prospective marketing partners
- Strategic thinker – able to shape, develop and execute the strategy for a diverse region
- Strong persuasive and negotiation skills
- A credible communicator, adept at operating at Board/Senior Executive level and with excellent presentation skills
- Commercially minded and results driven – ability to meet and exceed sales targets
- Ability to work well within a matrix organization
- Fluency in English. Additional languages such as French / Spanish would be helpful but not essential.
The Executives in Sport Group are retained on behalf of the NBA to appoint a New Business Development Manager. All direct applications and CV’s will be forwarded to The Executives in Sport Group.
Following recent significant external investment, the British Basketball League (BBL) is embarking on an exciting programme of change and growth. We are looking for someone experienced in the development and delivery of market-leading communications programmes to lead the way for one of the most exciting prospects in British sport.
The Head of Marketing & Communications will develop a new strategy and lead the ongoing development and implementation of this strategy, supported by a new centralised team including two others (to be recruited).
Your primary brief will be to use marketing communications to grow and develop the sport, by increasing ticket sales at major events and club games, as well as broadcast views, commercial revenue and wider public awareness.
This is a great opportunity for someone with a real passion for sport and marketing communications who wants to make a name for themselves by helping to take this exciting sport to the next level.
Head to THIS LINK for the full job description. To apply for this opportunity, please send your CV and Cover Letter to applications@bbl.org.uk by May 19th 2022.
Position Summary
This position will sit in the Fan Engagement & Direct-To-Consumer leadership team and will primarily focus on developing and implementing an audience-centric content and social strategy that supports our business objectives, leading the development of content initiatives in all forms to build awareness, consideration and preference for the NBA products and services.
Major Responsibilities
- Develops a framework to create, commission and / or acquire interesting, innovative, funny and relevant content that will connect our brand with target groups around Europe across channels.
- Leads content development and manages execution of new ideas leveraging internal and external resources
- Understands the principals of optimizing content for search, user experience and content curation across all publishing channels
- Ensures ongoing measurement of content performance (acquisition, engagement, and conversion) and reports on effectiveness
- Hires, develops, leads, and inspires a team of internal and external content creators to achieve the stated goals
- Spearheads, manages, and oversees social partnerships both within NBA and the sports industry as well as with like-minded brands
Required Skills/Knowledge
- Passion for all forms of Sports entertainment, digital distribution, and the implementation of new business / digital models
- Excellent knowledge of content publishing, editing and production software and equipment
- Ability to plan and manage at both strategic and operational levels
- Fluency in English and other European language is a plus
- Proficient in Microsoft Word, Excel, and PowerPoint
Experience Required
- Minimum of 12 of experience as a respected leader in multichannel content creation, ideally at a Tier 1 content organization in Europe or the U.S.
- Experience creating compelling stories/messages for specific target demographics
- Proven experience hitting key social KPIs: social engagement & audience traffic growth
- Proven track record in building, growing and managing teams
Educational Background Required
- Bachelor’s degree required
- Master’s degree in Journalism, English, Marketing or related discipline. Master’s degree is a plus
