Marketing & Communications Archives

Global Marketing Agency Invitation to Tender (ITT) – CAF

The Confédération Africaine de Football (“CAF”) wishes to announce the forthcoming tender process for the appointment of a provider of agency services in respect of certain CAF National Teams Competitions scheduled between 2026 and 2029 (as defined below, each a “CAF National Teams Event”).

Bid Submission Deadline CAF invites interested bidders to submit their bids, by email, no later than 17H00 Cairo Time on Friday 4 April 2025 (the “Bid Submission Deadline”) to the following email addresses: mediasales@cafonline.com and legalaffairs@cafonline.com.

This ITT, including Annexes 1 and 2, contains all necessary information in relation to the available agency services to the Commercial Rights (the “Commercial Rights”). CAF thanks you for your interest and looks forward to receiving your bids.

Apply here.

U.S. Marketing & Fan Activation Manager – The Premier League

About the job

The Premier League has recently established an in-market presence to accelerate fan growth and service partners across the U.S. With the U.S. market becoming a key priority for the Premier League, there’s a huge importance and focus on the acquisition and engagement of fans. To help with this growth, the league is seeking to recruit a U.S. Marketing & Fan Activation Manager to work across the Premier League’s marketing and fan development operations in the U.S.

This exciting new role will report into the Head of U.S. Marketing, and collaborate with global Digital, Marketing, Broadcast, and Communication teams. This role will also work across the broader business to understand the Premier League’s opportunities to help drive U.S. progress.

This role will manage and support on opportunities to grow and broaden the Premier League’s U.S. audience across multiple platforms – digital media, in-market activations, broadcast opportunities, earned media, and more – resulting in stronger and deeper fan engagement not only for the Premier League, but also with our Clubs, broadcast licensees and commercial brand partners.

The ideal candidate will have a mix of experience in consumer, event, and influencer marketing, and/or partnership/account management.

Who we are

The Premier League is home to some of the most competitive and compelling football in the world. The League and its Clubs use the power and popularity of the competition to inspire fans, communities and partners in the UK and across the world. The Premier League brings people together from all backgrounds. It is a competition for everyone, everywhere and is available to watch in over 900 million homes in 189 countries.

We have a wide variety of responsibilities. These include organizing the competition and its Handbook as well as managing the centralized broadcast and commercial rights. The work we do in conjunction with the Clubs also goes far beyond the 90 minutes. We support and provide a framework for youth development, we protect the organisation’s intellectual property, support the wider game and community programmes, undertake international development work and liaise with governing bodies and other leagues.

The Premier League is an equal opportunities employer and strives to create an inclusive culture where talent can flourish. We believe in the potential of everyone and open our doors to those who share those values. All appointments will be made based on merit; however, we particularly encourage applications from women, people from minority ethnic communities, LGBTQ+ people and disabled people.

Our hybrid-working model also allows you some variety on your place of work, offering you the chance to work from home on some days each week. Where possible, you will attend the office or site visits in line with our company policy. All staff liaise closely with their line manager to manage their time appropriately and according to their work and team requirements.

Key Responsibilities

The U.S. Marketing & Fan Activation Manager will be responsible for the following in collaboration with the U.S. team, and global marketing, broadcast, digital, and communications teams:

Support identification, evaluation and execution of opportunities for the Premier League to further integrate within U.S. sports & entertainment culture (e.g. pop culture, fashion, gaming, etc.)
Support management of promotional partnerships to grow Premier League brand and fan base, including third party digital platforms, other leagues, etc
Support the growth of the Premier League’s brand building activities in the U.S. in collaboration with global marketing team – this includes considerations around brand identity, brand-defining moments, flagship campaigns, positioning, events and more
Manage U.S. influencer activities – support identifying, negotiating and collaborating with influencers. Coordinate influencer program in accordance with global talent engagement strategy
In collaboration with key global functions, manage timing, execution, deliverables, and budget across select U.S. marketing and fan experience activities
Support day-to-day relationships and activity with key U.S. market agencies who deliver localised content, consultation, and operation of key platforms and events
In collaboration with key global stakeholders, manage marketing and fan development initiatives around key Premier League events (PL Mornings Live; Summer Series), including execution of in-market collaborations (e.g. local sports franchises) and content production
In collaboration with global digital team, manage local initiatives to grow first party data records, support delivery of season-tentpole initiatives and content franchises
Support management of bespoke fan research projects in collaboration with global insights team. Analyse market and fan research to identify trends and insights. Lead recap development and evaluation process for all key U.S. marketing and fan development activities
Collaborate with global fan development team to identify and implement growth initiatives focused on target audiences (Hispanic, youth)
Be a resource for in-market club and commercial partner activity
Collaborate with global digital & broadcast teams to develop regular KPI reporting for senior leadership

Requirements for the role:

Demonstratable experience across sports, marketing, culture, and/or content
Significant experience in the consumer, event, and/or influencer marketing landscape at a platform, broadcaster, league, team, or agency
Experience delivering high-impact fan engagement activities including partnerships, activations, collaborations, and content
Understanding and experience with social media platforms and content
In collaboration with the Safeguarding team, embed effective practices which promote and protect the safety and wellbeing of children and adults at risk/vulnerable adults who attend/engaged in Premier League activities.
Knowledge of the U.S. sports landscape – business, broadcast rights, technology, etc.
Sports fan with a basic understanding of the Premier League and it’s place within global sport
Strong creative eye and ability to think outside the box
Super organised and self-motivated; ability and experience with multi-tasking
Ability to communicate, collaborate, influence, and persuade across all levels
Strong IT skills (specifically Microsoft PowerPoint)
Excellent interpersonal skills and outstanding team player
Occasional travel will be necessary, including to the Premier League’s London office
National Criminal Record Check

We strive to deliver the highest standards of care and protection for children and adults at risk/vulnerable adults and expect everyone we work with to share this commitment. Part of our safeguarding commitment includes implementing effective measures to prevent individuals who pose, or may pose, a risk of harm to children and adults at risk/vulnerable adults from working with them.

To apply please visit our careers page and apply with your CV and a cover letter by Monday 10 February 2025.

We will remove barriers that prospective candidates might face at any stage of our recruitment process. If you have a disability and would like the advert in an alternative format, or would like to talk about how we can adjust the interview process to best support you, please contact recruitment@premierleague.com

Creative Producer – Partnerships – Chelsea FC

About the job

JOB TITLE: Creative Producer Partnerships

DEPARTMENT: Marketing

LOCATION: Stamford Bridge, Cobham and travel as necessary to matches

CONTRACT: Permanent

JOB FUNCTION:

Do you want to work for one of the world’s leading football teams, as part of their in-house video production team, Chelsea Creative Studios?

Chelsea FC is one of the world’s most iconic football clubs. Founded in 1905, it is one of the most decorated European Clubs with accolades that include:

Men’s team: six domestic Premier League titles, eight FA Cups and two UEFA Champions League titles.

Women’s team: seven domestic Super League titles, five FA Cups and two League Cups.

We are looking for a digital first producer to create content that raises the profile of the club, entertains fans of both the men’s and women’s team, and crucially supports the marketing team in delivering value for the club’s partners. All videos produced need to be in keeping with Chelsea’s brand, be of a high standard and be highly engaging for our fans across the world.

The majority of our output is digital first, published on YouTube, web, app and social media channels. That said, there is an ambition to develop innovative content formats in-house or with partners that can be distributed or streamed via a wide range of broadcast platforms.

MAIN RESPONSIBILITIES:

Idea generation (25%)

• Work with the partnerships team to disseminate (or help develop) briefs, turns these briefs into creatively valuable and commercially viable ideas

• Collaborate with the wider marketing team to develop idea for video assets that support campaigns

• Pitch and develop new ideas that will engage Chelsea’s men’s and women’s fan base, whilst providing plenty of brand-friendly attribution for our partners

• Create decks, scripts, storyboards etc to communicate these ideas internally and to partners for sign-off

• Agree on KPIs and targets with the partnership and/or marketing team

Lead the planning and execution of video shoots (50%)

• Work with the production managers to plan and organise video shoots, primarily at the training ground in Cobham or the stadium

• Agree on call sheets, shot lists and timings with key stakeholders

• Lead video shoots in terms of set-up, directing talent, e.g. football players, as well as camera operators and production assistants

• Liaise with the Communications department and coaching staff for sign-off when required

• Ensure all ideas and output align with Chelsea’s brand, tone & style and upholds the club’s values

Oversee edit and post-production (25%)

• Brief edits and post-production eg motion graphics

• Manage the sign off process

• Create assets that generate commercial value for partners and are engaging for fans.

• Ensure the quality of output is both industry leading and consistent across club, social and partner video production.

PERSONAL SPECIFICATION:

• 5+ years’ experience, creating digital first, branded content. Ideally in a range of roles (producer, director, editor, production management etc)

• Highly creative, collaborative and embody a growth mindset

• Proven track record of developing great creative ideas in terms of taking a brief, converting ideas into pitch decks/storyboards/scripts through to delivering high quality assets

• Strong communicator with the ability to quickly and clearly explain ideas to a range of stakeholders e.g. senior management, talent (football players), clients (partners/sponsors) as well as the people making the videos

• Experience of working with talent e.g. football players, athletes, musicians, actors etc. in a high-pressure environment and under strict time pressures

• Proficient using Premier Pro video editing software

• Well-versed across social media platforms, with a strong interest in sport & entertainment, as well as being in touch with youth culture

• Worked across a range of video production output, from short form social edits to longer-form YouTube output, from adverts to branded content

• Experience in production management, for example, running production meetings, scheduling, budgeting and assigning roles and responsibilities

• Excellent interpersonal skills, operates with gravitas and builds stakeholder trust with ease.

• An interest in the Premier League and Women’s Super League

The Employee must at all times carry out his/her responsibilities with due regard to Chelsea Football Club policies and procedures in particular Health & Safety, Financial Authorisation, Confidentiality and with regard to the Data Protection Act. The Employee must act to protect all young people and vulnerable adults that are in their care or attending the Company’s premises. The Employee must report any misconduct or suspected misconduct to the Safeguarding Lead.

Chelsea Football Club and the Foundation is fully committed to ensuring the safety and well-being of all children, young people and adults at risk (vulnerable groups) that are in our care or attending our premises. As a consequence, Chelsea FC may require any successful applicants to complete a DBS Check prior to working at our premises. Successful applicants may also be required to undergo other child protection screening appropriate to the post applied for. The Employee must ensure a positive commitment towards equality and diversity by treating others fairly and not committing any form of direct or indirect discrimination, victimisation or harassment of any description and to promote positive working relations amongst Employees and customers. The above Job Description is not intended to be exhaustive, the duties and responsibilities may therefore vary over time according to the changing needs of the Club.

Apply here.

Senior Marketing Planning Manager – FIFA

About the job

Application Deadline: 19 November 2024

Department: Partnerships & Media

Employment Type: Permanent – Full Time

Location: Zurich

Reporting To: Jeremy Thum

Description

As the organiser of some of the biggest and most iconic sport events in the world, we lead the way in the sport and event industry.

Join the team and support us on our mission.

THE POSITION

The Senior Marketing Planning Manager is responsible for proactively steering and owning planning process and coordination across all 360×365 marketing activations and opportunities by developing, owning and activating FIFA’s comprehensive (360) and timely (365) event calendar, milestone overview and stakeholder rights maps across events, tournaments, brand and all relevant marketing activities. This role is integral to marketing team (digital, development, planning and management), as well as the MBBI team (marketing, brand and business intelligence).

These Are Your Key Tasks

Create, own, maintain, and enable the evolving and non- exhaustive list and overview of all potential and planned FIFA marketing activities and implementations
Create, own, and maintain a comprehensive rights map across all stakeholders (internal and external)
Proactively and timely provide insights, details and updates to various relevant project teams to facilitate marketing activity(s) and activations
Write creative, media planning and production/development briefs for respective functions that will ensure best in class and groundbreaking marketing activities
Be the eyes and ears of the marketing team within the MBBI functional area, connect the dots between various and concurrent marketing activities, and be the source of information, detail and oversight for team members and in particular the head of event marketing & marketing planning
Bring and stimulate creative thinking to FIFA’s marketing activities, to FIFA colleagues and team members
“Dream about” Monday.com boards
Advocate, drive and facilitate effective communication, sharing and information flow
Supports in the implementation, management and operational efficiency of the new FIFA digital archive working closely with the agency, IT, brand and other relevant stakeholders

YOUR PROFILE

We work hard at FIFA.

We are dedicated, ambitious and innovative.

And we respect our values. Always.

For all roles, we seek talented people with an entrepreneurial spirit and a global mindset.

The Specific Competencies We Require For This Position Are

Min of 5 years of experience in a Marketing/Communications role, or a role with demonstrable relevance to this position
Proven track-record in managing complex projects and multiple stakeholders
Experience in the Sports, Events or Entertainment industry is an advantage
Bachelor degree or similar higher education in Marketing, Communications or other relevant field
Marketing expertise, preferably in the sporting industry or other demonstrable relevant environment
Good understanding of the media, marketing, digital and innovation landscape
Innate desire to work cross-functionally, facilitating connection between teams and workstreams
Creative thinker in and outside the world of football
Adaptable and efficient under pressure, deadlines, and in stressful situations
Able to define goals and objectives, give clear directions and support project groups
Outstanding communication skills across all mediums (e.g., email, instant messaging tools, shared docs, listening, presenting “up,” internally, and externally)
Effective working in both team environments and independently
Self-motivated and eager to take on new challenges
Thrives on detail: finding it, getting it, sharing it and recording it
Deep understanding of cultural nuances and a confident and effective communicator
Fluent in English, with excellent English writing skills
Proficiency in any other language is an asset
Proficient in Office suite, cloud-based productivity tools and project management software
Willingness to travel on a regular basis, including for the duration of defined tournament times
Readiness for stand-by duties, for example during tournament time or promotional events

Perks & Benefits

The biggest benefit of a career at FIFA is the privilege to work for the beautiful game and create something that matters.

Alongside that privilege, we also offer some extra perks and benefits:

Health and fitness: Regular football sessions for all abilities, plus on-site gym.
Home office: Up to two days of home office per week if work permits and home office allowance for all.
Language courses: Offered to all staff to aid personal and professional growth.
Continuous learning: We care about your development and encourage internal mobility, offering a variety of training and education to help achieve it.
Pension: Flexible pension benefits with generous employer contributions.
Relocation assistance: A dedicated team will be on hand to support your relocation.
Sustainability: We support all employees using public transport.
Vacation: Maintain a healthy work/life balance with a generous vacation allowance.
Volunteering: Make an impact beyond your regular role and bond with colleagues by volunteering with one of our partners.

About FIFA

We are FIFA, the global governing body for football.

Our vision is to make football truly global, diverse and inclusive, for the benefit of the entire world. The last FIFA World Cup in Qatar in 2022 attracted more than 5 billion viewers and the last FIFA Women’s World Cup in Australia and New Zealand in 2023 was the greatest-ever FIFA Women’s World Cup that inspired millions of girls and women around the globe. The opportunities for growth are exciting.

We are a modern organisation with over 850 passionate employees who are Living Football every day. Our headquarters are based in Zurich, Switzerland, and we have offices in Miami and Paris, plus eleven regional offices from New Zealand to India, Congo, Panama and Paraguay.

Apply here.

Salesforce Marketing Cloud Specialist – Sportian

About the job

Are you ready to join our team and revolutionize the world of sports

Sportian is a global end-to-end technology solutions provider that enables growth for the sports and entertainment industry through its digital ecosystem. Created through a joint venture between Globant and LALIGA, it is the only organisation that combines cutting-edge technology capabilities with the insights of a leading sports competition.

Right now, we are looking for Marketing Automation Specialist to join our team at Sportian!

You will get the chance to:

Establishment of personalized campaign strategies focused on improving engagement to optimize the qualification and monetization of the database.
Management and sending of multichannel campaigns throughout the ecosystem.
Preparation of reports based on the objectives of the campaigns and business.
Interlocution and management with clients. Coordination of the work of the creative agency.
Preparation of reports with recommendations and next steps for the continuous optimization of the communication strategy.
Interlocution with internal and external stakeholders to ensure the success of the project.

What will help you succeed:

At least 2 years of experience with Salesforce Marketing Cloud.
At least 2 years of experience programming automated communication Journeys in Salesforce Marketing Cloud.
Experience in the layout, composition, and sending of newsletters.
Working with complex databases and a high number of users.
Experience with sending Push notifications and other channels like SMS, etc.
Fluent in English (C1 level).
Knowledge of HTML and graphic design (Photoshop) or other CRM tools is a plus.
Experience in an app environment is a plus.
Coordination and communication skills to work collaboratively with other technical and product departments.
Proactivity and results-oriented.
Organization and attention to detail

Are you ready?

Apply here.

Global inflight and inship media rights tenders for flagship FIFA tournaments

FIFA has launched invitations to tender (ITT) for the global inflight and inship media rights for FIFA World Cup 26™ and FIFA Women’s World Cup Brazil 2027™.

Entities wishing to participate in the tender processes can request the relevant ITT(s) by e-mailing inflightinship@fifa.org. The bid submission deadline is 12:00 CEST on Tuesday, 2 July 2024. The FIFA World Cup 26 will be the 23rd edition of the competition and will be jointly hosted by Canada, Mexico, and the United States. Featuring a record 48 teams, 16 Host Cities and three host countries, the tournament will feature an unprecedented 104 matches, uniting the globe through football in June and July 2026. Brazil was announced at the recent 74th FIFA Congress as the host of the tenth FIFA Women’s World Cup™ and will become the first South American nation to stage the event. The tournament will build on the impressive momentum of the record-setting FIFA Women’s World Cup 2023™, which was the first in the new 32-team expanded format.

Through the sale of media rights for its football tournaments, FIFA generates income which is essential to support and develop football around the world, including the FIFA Forward Development Programme.

Brand Marketing Manager – Commonwealth Games Federation

JOB DESCRIPTION

Job Title- Brand Marketing Manager
Reports to Director of Marketing & Communication

Scope of Role

Business Area
Marketing & Communications

Key departments/areas of responsibility

Marketing and Communications team – Brand & campaign development and management, IP management & compliance.
Commonwealth Games Associations (CGAs) – Compliance and brand marketing management.
Host Organising Committees (OCs) – compliance & brand marketing management.
Partners / Sponsors – campaign integration, compliance and IP facilitation.

Job Dimensions
Financial
Non-Financial
Campaign Budget Management
Cross-function responsibility

Overall, Job Purpose

The Brand Marketing Manager, will be responsible for developing, maintaining, and promoting the Commonwealth Sport Movements brand and identity to ensure a cohesive, impactful and inspiring presence. Working closely with the Director of Marketing & Communications, the wider Marketing and Communications and Commonwealth Games Federation Partners (CGFP) team to ensure the Movements brand is appropriately represented, positioned, communicated and protected within all events, marketing, communications, activations and channels. By effectively managing the brand, bringing it to life and increasing the visibility and profile of the movement amongst target audiences and stakeholders the Brand Marketing Manager plays a pivotal role in shaping the movements identity, perception and legacy, ultimately contributing to its success and long-term sustainability.

Brand Strategy Development: Develop, and facilitate the integration of the brand strategy throughout the CGF. Ensure all activity remains relevant and engaging and brings to life the Movements vision, values and mission. Establishing an enduring brand message that results in, growing engagement, building brand loyalty and increasing commercial revenue.

Brand Identity Management & Guidelines: Own and maintain the brand guidelines, ensuring they are current and evolve with the organisational strategy, including logo, colour palette, typography, and design elements and tone of voice. Ensure consistency in branding across all communication channels, merchandise, and event collateral.

Ensure the brand architecture is effective, communicated and adopted throughout the movement. Ensure it supports the Development teams community programmes as well as the Commonwealth Sport Foundation, enabling clearer, consistent brand identity, ascription and increased visibility. Create and disseminate brand guidelines to internal teams, Commonwealth Games Associations (GCS’s) external partners, sponsors, to ensure adherence to brand standards in all promotional materials and activities.
Assist in educating both internal and external teams and partners against improper use of the brand. With guidance and assistance from the legal team, develop and manage the brand protection programme with all partners and stakeholders including CGFP and IF’s, CGA’s and media.

Sponsorship Integration & Partner Management: Collaborate with commercial partners and sponsors where applicable to integrate sponsor branding in a way that aligns with the movements overall brand and enhances sponsor visibility where appropriate, while maintaining the integrity of the movements identity. Manage the IP and assets, rights programme and signoffs when required, developing processes and tools where appropriate to ensure swift effective support to commercial partners. Proactively identify opportunities to work with likeminded organisations / brands to create beneficial brand extension and visibility.

Marketing Management & Campaigns: Develop and execute public-facing activity in support of the organisation’s strategic plan. Develop brand & marketing campaigns that effectively communicate the movements brand message and value proposition to various stakeholders, including participants, fans/spectators, sponsors, and media. Coordinate, engage and manage external agencies, creatives, designers and more. Manage the briefing , development and execution of high quality marketing/ content initiatives, informed by research, expert external advisory and market understanding, that positions the GCF appropriately in across multiple territories, driving the desired outcomes.
Manage the design and delivery of marketing communications assets, including merchandise and event collateral when required.

Ensure all activity is measurable and conduct comprehensive evaluations of all campaigns, utilising research and data to analyse performance metrics to identify successes, challenges, and opportunities for refinement.

Brand Experience: Work closely with the Head of Digital to introduce the brand in to all digital touchpoints including, website design, social media profiles, email marketing, and digital advertising, to create a seamless and engaging brand experience online. Assist writing website stories and social content when required. Work closely with Media & Communications Manager to ensure all external communications align with the movements brand voice and messaging.

Audience Engagement: Develop strategies to foster deeper engagement with target audiences leveraging the brand’s unique attributes to create meaningful connections and build loyalty. Become the voice of the Fan using research and insights to develop fan engagement campaigns that retains and engagement fans year round, not just at games time. Work closely with the Head of Digital to ensure data is utilised and platforms are maximised to ensure an effective community is built and maintained.
Brand Performance Measurement: Establish key performance indicators (KPIs) to evaluate the effectiveness of branding efforts, such as brand awareness, perception, and loyalty. Monitor and
analyse data to identify areas for improvement and optimize future branding initiatives. Establish a measurement dashboard to demonstrate results and value.

Competence / Knowledge / Skills required

Experience

Experienced Brand Marketing Manager from an agency, or sports event environment. • Experience of brand planning and strategy.
Experience developing and delivering effective campaigns.
Experience of using and developing measurement tools and dashboards.
Experience using data, and research to set and report on KPI’s.
Experience working in complex, multi-stakeholder environments .
Experience of delivering across multiple territories/global.
Skills/Knowledge
Relevant tertiary Qualifications, in marketing, communications or business would be preferable coupled with a strong interest or involvement with sport, event marketing international relations and the Commonwealth movement.
Proven exceptional performance in building and delivering end-to-end marketing/content/advertising programmes across multiple territories.
Excellent written and analytical skills.
A keen understanding of and interest in creative marketing and the process it entails. • Possess strong brand acumen and judgement.
Ability to deliver high level professional presentations to a variety of stakeholders. • Proven ability to be creative and innovative.
Ability to deliver within a fast-paced complex environment, managing multiple tasks. • Sound understanding and previous IP, rights management experience.
Budget development and management skills.
Excellent interpersonal and relationship building skills ability to influence and bring people together and manage relationships – enjoys working in a team
Behaviours
Impeccable personal integrity with clear commitment to maintaining professional standards. • Agile and adaptable and curious.
Engaging and personable with an understanding of the need to adapt personal style to the relevant audience.
Diplomatic, embraces diversity, displays respect and loyalty to colleagues, the organisation and partners • Collaborative, committed, enthusiastic, and motivated
Passionate about Sport and the development of the Commonwealth Sport Movement. • Can think clearly and work effectively under pressure.
Exceptional attention to detail.
Quality orientated, sets and achieves the highest standards

All applications to be sent at myra@myramcglynn.com by COB May 31st.

Olympic Engagement Lead – England Hockey

Job Title: Olympic Engagement Lead
Location: Hybrid – Bisham Abbey National Sports Centre, Buckinghamshire
Salary: £28,000 (pro-rata for the term of the contract and dependent on experience)
Contract: Fixed Term (11 months)
Responsible to: Communications and Media Manager

Background

England Hockey’s mission is to “share the love of hockey and work together to make hockey more visible, relevant and accessible to all”. The current focus for the organisation is delivery of its 5 objectives within the 2023-2028 strategic plan which can be found on the England Hockey Website.

England Hockey is the National Governing Body for the sport of Hockey in England and is responsible for the management and development of the sport from grass roots to elite activities. We:

Have a membership comprising clubs (750+), counties (42), and Areas (8) that affiliate to it. Approximately 160,000 individuals play in the club system, with an estimated 20,000 playing at university/colleges. C.900,000 children play at school. More than 15,000 coaches, umpires and officials are supported / developed.
Have an income/expenditure of average £9m p.a. The Chief Executive is directly responsible for the operational budget but the Board, chaired by the Non-Executive Chair, approves the annual plan and budget.
Employ 78 staff, and contract with approximately 50 part time consultants mostly in the performance and coaching area. Circa 50 volunteers work at national level to run the sport, with thousands more running the great bulk of grass roots hockey.
Are currently the ‘nominated country’ on behalf of Great Britain Hockey to qualify and prepare the Great Britain squads for the Olympics. The England Hockey Chief Executive, Performance Director and Head Coaches represent Great Britain as well as England Hockey. There is a Great Britain President to chair the Great Britain board which meets three times a year.

NATURE AND SCOPE

An Olympic year offers the biggest opportunities for sport than any other year of the cycle and England Hockey is passionate about maximising exposure and engagement with its community throughout 2024.

Audience engagement, strong communications and creative content is a key part of the strategy, and this role will be key in engaging with our members and audiences, raising the profile of the game, and increasing commercial interest in the sport.

The Olympic Engagement Lead will support the team to deliver our communications strategy and ensure all areas of the sport benefit from the Oympic Games.

KEY TASKS AND RESPONSIBILITIES

Project manage and deliver creative, exciting, and effective Olympic focused communications plans and campaigns to deliver across all England Hockey’s organisation objectives, working closely with content and marketing team colleagues
Have a working understanding of the media and how to build positive and collaborative relationships with them, with proven experience of driving and selling in coverage through selling in and press releases
Lead on generating coverage and exposure, in the build-up and during the Paris 2024 Olympic Games
Work cross departmentally to ensure that all audiences are engaged with appropriately
Sit on the Olympic Games activation working group and ensure that communications are effective across multi-platforms and to multiple audiences
Deputise for the Communications and Media Manager when needed including during the Paris 2024 Olympic Games
Experience in conducting interviews, and experience and ability in creating and delivering content through a range of owned communications channels such as websites, social media channels, email broadcast tools
Use our content management system to maintain and publish content on our websites, ensuring that it is user-focussed, accessible and in-line with our tone of voice
Proactively ensure website copy is current and accurate and manage the web updating process by supporting our network of website editors to deliver clear messages and engaging content
Working closely with others across the department, use our CRM platform to build, review and manage our email campaigns.
Produce and present results as required and use findings to inform recommendations and best practice
Research, and gather feedback from our key audiences so we understand their needs and behaviours
Develop expert evidence-based knowledge and understanding of our audiences and apply this to our content, especially around issues that may be challenging or sensitive

PERSON SPECIFICATION

We are a values-based organisation with a strong ethos to work with integrity and nurture an environment of inclusion. We are looking for enthusiastic, inspirational, and highly skilled individuals who demonstrate through their behaviour the values of England Hockey:

Collaborate inclusively
Care for people and places
Play with spirit, win with grace
Resilient in everything we do

Qualifications and Experience

Educated to degree level or equivalent industry experience.
Strong experience of the full creative process – briefing, planning, developing, execution, and evaluation.
A proven track record of researching and analysing audience communications needs and implementing effective engagement strategies.
Previous experience working within communications roles for a sport National Governing Body or similar field
Excellent IT knowledge – comfortable with Outlook, MS Teams, PowerPoint, Word, Excel.
Experience working with Kentico, CMS, CRM and e-marketing systems desirable.

Skills and Abilities

Exceptional written and verbal communication skills.
Creative and engaging copywriting skills.
A keen eye for detail, accurate, careful and meticulous in execution.
Impeccable organisation skills and the ability to manage competing priorities, keep projects moving and ensure deadlines are met.
Knowledge of the Olympic Games and its stakeholders is desirable
Able to build positive and collaborative relationships with diverse stakeholders and people at all levels.
Resilience in overcoming challenges and ability to anticipate problems and provide solutions.
Ability to develop and deliver risk management and crisis communications.

This job description is not intended to be regarded as inclusive or exhaustive and will be amended in the light of the changing needs of the organisation. All employees will be expected to support our major events.

Senior Brand Marketing Executive – Arsenal FC

About the job

The Role

We are looking for a Senior Brand Marketing Executive to join the brand and marketing team. The position is fast-paced and dynamic, playing a vital role in concepting and executing commercial campaigns, and amplifying the club’s brand voice globally through everything we do.

The role will focus on bringing Arsenal’s commercial partners marketing plans to life, supporting the brand marketing manager on the partner annual roadmap and day-to-day delivery of campaigns and activations.

Who We Are

We are one of the most famous clubs in world football, with a rich heritage and history of success – read more about our history, here.

Beyond that, we are passionate about our local community and, behind the scenes, we have a wide variety of opportunities and career paths for all. We have a very defined purpose: to act for a winning team, culture and community. We achieve this by ensuring we are courageous in the pursuit of progress, we champion our community and each other, and that we do the right thing (even when no one is looking).

Your day-to-day

Supporting the team on the brand seasonal marketing plan to build the Arsenal brand.
Working to ensure all brand and marketing plans serve the club’s local & global supporter base.
Collaborating with key club stakeholders across brand-led projects and elevated club moments with a focus on partner integration.
Supporting the brand marketing manager across partner strategy, campaigns and activations, working closely with the Partnership Service team.
Delivering bespoke introductions and onboardings for partners to get to know Arsenal Football Club and our way of working.
Supporting end-to-end Partnership Development projects sharing required brand materials and any further pitch support from a marketing perspective where required.
Internal & external ambassador for Arsenal supporters, with a deep understanding of our club purpose, values and mindset and how this is applied to the work we do day-to-day.
Championing Partner Services and their respective partner objectives, bringing solutions and a clear process to the Marketing and Partnership Services teams.
Responsibility for the smooth running of any brand-led partner projects, taking ownership and initiative across administrative elements.
Developing a strong working relationship with key stakeholders and business functions, ensuring the wider business knows what the brand team do day-to-day and how we can support them.

What We Are Looking For

Established experience within a fast moving, consumer-led brand.
Deep rooted experience in stakeholder management across an organisation.
Proven ability to support team through internal protocols & processes.
Demonstrable experience of successful agency and/or internal creative process management.
Genuine understanding of the wider industry and culture to bring fresh ideas and progressive approaches to the football industry.
Ability to deliver aesthetically pleasing, on brand reports and presentations as needed.
Creative and innovation minded, always seeking to improve and add value.
Exceptional interpersonal skills, with ability to work with multiple stakeholders concurrently.
A pro-active approach with excellent organisational skills and strong team ethic.
Considered approach to projects with rational decision making drafted from insights & brand frameworks.
Knowledge and understanding of how a brand delivers progressive work, with diversity and inclusion at its core.

Why choose us

At Arsenal, we want everyone to feel a sense of trust and belonging, so we are proud of both our club values and also what we offer to our employees. As one of our Gunners, you will receive:

An exciting reward and recognition scheme
Generous holiday allowance which increases with your length of service
Great internal learning and development programmes
A flexible hybrid working model
Priority access to apply for match tickets
A competitive health and wellbeing benefits package
A leading Employee Assistance Programme
Great discounts with some of our Partners

Arsenal for Everyone

Arsenal for Everyone is our commitment to promoting and embracing equality, diversity and inclusion, so that everyone connected to the club feels like they belong to the same Arsenal family. We believe that diversity of background, skills and experience drives our success on and off the pitch.

Disability Confident Leader

We are a Disability Confident Leader. We actively welcome applications from people with disabilities and long-term health conditions. If you need disability-related adjustments to the recruitment process, please indicate this in your application.

If you are likely to meet the definition of being a ‘disabled person’ according to the Equality Act 2010, we will offer you an interview if you meet the minimum criteria for a role. Please choose the option of a guaranteed interview on your application form. The information you share with us about your health or disability will not be used in recruitment decisions.

Business Communications Executive – Brentford

Brentford FC is a bit different to other Premier League football clubs. We put our fans first, we are a true community club, and while we are financially sustainable, we are not afraid to take calculated risks. We take huge pride in our environment and culture within the Club, which focuses on development, inclusion, and not being afraid to think differently.

Being progressive, humble, and respectful while sticking together as one team across the Club guides how we work and the decisions we make each day. We also firmly believe that a diverse workforce is a better workforce which will help us develop ideas, solve problems, and ultimately grow Brentford FC.

Inclusion Statement:

Brentford FC is an organisation which values and is passionate about diversity and inclusivity. Whilst our recruitment decisions are always based on merit and suitability, we welcome and encourage applications from qualified candidates, including those from underrepresented groups – such as those from ethnically diverse backgrounds, women, those from the LGBTQ+ community and those with disabilities.

Safeguarding Statement:

Brentford FC is committed to equality, the safeguarding and welfare of all children and adults at risk. This responsibility is shared by all staff and volunteers at the club, safeguarding is everyone’s responsibility. Staff will be required to undertake regular safeguarding training to enable and reinforce a proactive approach to safeguarding. This role requires the post holder to apply all relevant policies and uphold the club’s commitment to safeguarding vulnerable people to ensure a safe environment for all. This includes the timely reporting of any safeguarding concern to the safeguarding team.

The Role of Business Communications Executive:

The Business Communications function has the responsibility of promoting and protecting the reputation of the club off the field. It covers areas including fan, corporate, community, commercial, equality, diversity and inclusion and internal communications. Your job will be to support the Business Communications team to deliver the club’s communications plan by working with various departments and stakeholders. You will help them to review our media coverage and campaigns, assess what has worked and help shape future activity.

This is a fantastic opportunity for a communications professional with a particular passion for media analytics.

You don’t need to have worked in football before, but you should know the game and appreciate what makes the fans tick.

Business Communications Executive Main Accountabilities:

Media monitoring and analysis – use their media management platform to obtain key insights and steer on creating of regular reports analysing the club’s media activity and campaigns
Managing LinkedIn, delivering content for their LinkedIn strategy, which will involve forward planning content, creating and engaging with content and evaluating analytics
Media relations – maintain the media database
Media enquiries – support with managing and answering off-field media enquiries
Content creation – writing web articles including off-field news and matchday guides
Internal communications – support with drafting the Club’s internal newsletter and others forms of communication to staff
Communications support – support and represent the Business Communications team where needed in campaigns such as writing and planning social media content, video shoots, media visits or events

Business Communications Executive Person Specification:

You will be a team player – the Club comes first, and you will be prepared to work hard, with enthusiasm, alongside your colleagues.
You will resonate with their Club values of togetherness, progressiveness and respectful.
You will have a background in media monitoring platforms and be passionate about media analytics, evaluation and deciphering key insights.
Diligent, detailed oriented, picking up detail, organised and analytical.
You will be comfortable dealing with demands and deadlines in an organised way.
You will be able to draft clear and relatable copy on time and under pressure.
You will be comfortable with suggesting ideas and be able to envisage bringing them to life.
You should be passionate about football’s role in society and the football business. While you may work alongside the Football Communications Department and will sometimes interact with players, if you want to write match reports, manager interviews or tactical features, then this role isn’t for you.

Business Communications Executive Benefits:

Private Medical Insurance
Life Assurance
Medicash Cover
Royal London Pension Scheme – 5% Employee And Employer Contribution
Starting Holiday Entitlement 22 Days, Up To 25 Days After Three Years’ Service
25% Off in Our Club Shop
50% Off in Umbro
Cycle To Work Scheme
Complimentary Match Day Tickets
Electric Car Scheme

At Brentford Football Club, we prioritise equality and fairness in all aspects of our operations. To ensure a fair and inclusive recruitment process, we have partnered with www.levelequals.com as our trusted recruitment partner for this vacancy. Therefore, all applications for this position will be handled and managed exclusively by them.

Application Process and Closing Dates:

The closing date for applications is Friday 25th August 2023 at 5pm, and the deadline for submission of the work-related questions is Monday 28th August 2023 at 5pm.

To apply for this role, you will need to first register your interest by submitting your CV. Your CV will only be used for information purposes and will not be relevant in the application process. You will then be emailed a response containing a link needed to answer some work-related questions. Our goal is to assess your approach to a problem and better understand what knowledge and skills you have. Your answers will be anonymised, randomised and reviewed by a diverse panel.

We also think giving feedback is incredibly valuable for candidates, so at the end of the process, you’ll see how well you performed during the application process.