Marketing & Communications Archives

Senior Manager, Global Fan Engagement Marketing – Brand Initiatives – NFL

About the job

The National Football League (NFL) is seeking a passionate, innovative marketing leader to serve as Senior Manager, Global Fan Engagement Marketing – Brand Initiatives within the league’s Global Fan Engagement Center of Excellence. This role is responsible for executing 1:1, signal-based brand marketing that deepens fan connection, drives sustained engagement, and reinforces the NFL’s global brand across markets, moments, and platforms. The Senior Manager will design and deliver omni-channel 1:1 marketing programs across email, SMS, push, in-app, and web, supporting global brand initiatives, tentpole moments, and always-on engagement programs. Sitting at the intersection of fan data, creative strategy, and marketing technology, this role ensures that brand storytelling is personalized, timely, and consistent across the fan journey. Working closely with partners across Brand Marketing, Sponsorship, Licensing, Events, Data & Analytics, MarTech, Clubs, and partners, this role helps operationalize personalization at scale while maintaining brand integrity, fan trust, and message relevance globally.

Responsibilities

Execute global 1:1 brand initiatives that deepen fan engagement and strengthen emotional connection to the NFL across markets and platforms.
Develop and govern enterprise contact and messaging strategies, ensuring consistent brand voice, frequency, and relevance across League, Club, and Partner communications.
Design and activate signal-based journeys leveraging behavioral, engagement, and contextual data to deliver personalized brand experiences across email, SMS, push, inapp, and web.
Partner with Brand Marketing and Product Marketing to integrate 1:1 campaigns into tentpole moments (Kickoff, Draft, Super Bowl) and evergreen brand programs.
Collaborate with Data & Analytics to apply segmentation, insights, and testing frameworks that continuously improve engagement and retention outcomes.
Activate the MarTech ecosystem (CDP, journey orchestration tools), supporting AIdriven personalization, dynamic content, and scalable execution.
Lead day-to-day campaign execution, from intake and planning through deployment, QA, and post-campaign reporting.
Design and implement A/B and multivariate testing across creative, messaging, cadence, and channels to drive continuous improvement.
Partner cross-functionally with internal teams, Clubs, agencies, and vendors to deliver integrated, on-brand campaigns at scale.
Ensure compliance with data privacy, consent, and regional regulations across global markets.

Required Qualifications

7+ years of experience in CRM, lifecycle marketing, or 1:1 engagement marketing, ideally within global or matrixed organizations.
Hands-on experience executing omni-channel campaigns across email, SMS, push, inapp, and web.
Working knowledge of CDPs and marketing automation platforms (Adobe Experience Platform, Journey Optimizer, Campaign, SFMC, or equivalent).
Strong understanding of brand marketing principles, fan engagement metrics, and lifecycle performance KPIs.
Experience collaborating across Brand, Data, MarTech, and Commercial teams.
Comfort operating in fast-paced environments tied to live moments, tentpoles, and global calendars.
Bachelor’s degree required.

Other Key Attributes / Characteristics

A brand-first marketer who understands how personalization enhances storytelling without diluting brand equity.
Highly organized with strong project management skills and attention to detail.
A clear, proactive communicator who can manage dependencies and align stakeholders effectively.
Curious and adaptable, with enthusiasm for learning new tools, technologies, and approaches.
A collaborative team player who thrives in cross-functional, global environments.
Comfortable balancing structure with flexibility in a role that may require responsiveness outside standard hours due to live events and global time zones.
A genuine sports fan, with passion for the NFL and the role fandom plays in building lifelong relationships.

Salary / Pay Range

This job posting contains a pay range, which represents the range of salaries or hourly rates that the NFL believes, in good faith, at the time of this posting that it might be willing to pay for the posted job in the location(s) specified. The NFL expects to hire for this position near the middle of the range. Only in truly rare and exceptional circumstances, where an external candidate has experience, credentials or expertise that far exceed those required or expected for the position, would the NFL consider paying a salary or rate near the higher end of the range.

Terms / Expected Hours of Work

Up to 15% domestic and international travel required.

Salary

$120,000—$145,000 USD

Benefits Information

To learn more about our comprehensive benefits offerings, please visit: NFL BENEFITS

At the NFL, in-person work at our offices is a top priority because it allows us to collaborate more effectively, build stronger connections, and maintain the culture that drives our success. This role requires onsite presence at an NFL office or stadium location, and remote and/or hybrid working options are not offered.

NO RELOCATION ASSISTANCE WILL BE PROVIDED.

The NFL is committed to building an inclusive work environment that reflects our incredible fan base. We provide an environment of mutual respect where equal employment opportunities are available to all employees and applicants without regard to status as protected by applicable federal, state, and local laws.

Who We Are

NFL Core Values:

Respect: Everyone matters. We celebrate diverse opinions, honor hard work, and value every contribution.
Integrity: We do what’s right, even when it’s tough. We hold ourselves accountable and always follow through.
Team Responsibility: We support each other and our communities. No one is bigger than the game, and every action impacts others.
Resiliency: We set high standards, overcome adversity, and adapt to challenges, always striving for excellence.

NFL Leadership Attributes

Build Talent: We develop and nurture potential, empowering individuals to grow and succeed.
Execute: We take action with precision, delivering results that drive our goals forward.
Inspire: We motivate others through vision, energy, and a commitment to excellence.
Live Our Values: We embody our core principles in every decision and action.
Know the Business: We stay informed, understand our industry, and make decisions that strengthen our position.
Think Big: We challenge the status quo, envision bold possibilities, and strive for transformative impact

Who You Are

Talent Attributes: What we expect for our employees:

Embody an enthusiastic, proactive can-do attitude
Embrace grit, free from ego or entitlement
Excel as a relationship builder, with the ability to influence
Eager learner, driven by passion rather than just ambition
Encompasses an incredible work ethic with an agile mindset

Apply now.

Head of Social Media – Manchester United

About the job

Location: Old Trafford Stadium/Carrington Training Ground At Manchester United, we believe that excellence on the pitch starts with excellence off the pitch. Our team thrives in a high-performance environment, united by a shared passion for success. We aim to elevate the standard of performance through collaboration and continuous growth, creating a space where everyone can contribute their best to our common goals. We work together at our iconic Manchester United offices, enabling connection and innovation as we look ahead to what we can achieve as a global football club. We are excited to bring in passionate people who share our vision and drive for success.

The Purpose

The Head of Social Media will be responsible for leading Manchester United’s global social media strategy across all Manchester United social platforms. This is a key leadership role, responsible for strengthening fan engagement, enhancing brand equity, supporting commercial goals, and protecting the club’s online reputation.

We are seeking an experienced digital strategist with a deep understanding of social media platforms, audiences and content dynamics, using strong editorial and commercial experience, and a track record of leading high-performing teams in fast-paced environments. A passion for football and a global outlook is essential.

The Role

Lead Social Media Strategy: Develop and execute a global, platform by platform specific strategy aligned with the club’s communications, brand, marketing, and commercial goals.
Content Oversight: Oversee creation and publishing of high-quality, engaging content across all major platforms, ensuring editorial accuracy and brand alignment.
Team Leadership: Manage and mentor a high-performing social media team, fostering collaboration and creativity.
Cross-Department Collaboration: Partner with internal stakeholders to support an integrated content plan, club-wide initiatives and campaigns.
Performance measurement & Analysis: Constantly monitor channel and content performance, driving change to adapt to an ever developing environment, liaising with networks for HBR/QBRs etc.
Community Engagement: Grow and engage our global fanbase through community management and influencer outreach.
Creators Academy: Lead the club’s creator network, hosting events and nurturing digital storytelling.
Performance & Insights: Monitor performance metrics, report on KPIs, and optimise content and strategy using data-driven insights.
Reputation & Risk Management: Oversee social monitoring and response protocols, supporting crisis communication and brand protection.
Innovation & Trends: Stay ahead of digital trends, testing new formats and technologies to maintain a competitive edge.
Editorial Standards: Ensure all output meets journalistic and ethical standards, maintaining credibility and trust.
Budget Management: Oversee social media budget, ensuring effective resource allocation and ROI
Network relationships: Constantly communication with the social networks and exploring new opportunities.

The Person:

Extensive experience leading social media for a major brand, preferably in sport or entertainment.
Proven success delivering audience growth, engagement, and commercial impact through digital strategy.
Deep knowledge of platform algorithms, content best practices, and emerging trends.
Strong editorial judgment and familiarity with journalistic ethics and verification.
Skilled in managing creative teams and cross-functional projects.
Proficient in analytics tools and data interpretation for performance optimisation.
Excellent written, verbal, and visual communication skills.
Calm under pressure with ability to manage multiple priorities in a fast-paced environment.
A genuine passion for football and strong awareness of the global football ecosystem.

What We Offer At Manchester United, we recognise that our people are at the heart of our success. That’s why we offer a range of rewards designed to support your professional and personal well-being:

Annual incentive scheme
Wellness Support with access to mental health resources, digital health checks, and & nutritionists through Aviva Digicare+ Workplace
Exclusive Discounts through our United Rewards platform, giving you access to exclusive deals from the club and partners
Gym Facilities in our onsite locations and opportunities for regular social events and team-building activities
Enhanced family Leave Benefits and an opportunity to purchase additional holiday days
Enhanced Career Development with access to professional learning platforms like LinkedIn Learning, and internal training programs
A Supportive Work Environment that values diversity, equity and inclusion, and individual growth

Our Commitment to You: At Manchester United, we believe that a diverse and inclusive environment makes us stronger. We are committed to building a team where everyone feels welcomed, valued, and empowered to contribute their unique perspectives. Diversity, equity and inclusion are at the core of our recruitment strategy, and we welcome applicants from all backgrounds.

Ready to Join Us? If this sounds like the perfect role for you, please submit your application by Tuesday 3rd February 2025

Manchester United is committed to safeguarding children and vulnerable adults, and as part of this commitment, all candidates will undergo a Disclosure and Barring Service check and reference checks. If you need any adjustments to help you perform at your best during the recruitment process, please feel free to contact us, and we will be happy to discuss them with you. It is unlawful to employ a person in a UK-based job who does not have permission to live and work in the UK. You should make yourself aware of how immigration laws apply to you before applying for any of our roles.

Apply here.

Communications Manager – Six Nations Rugby

Six Nations Rugby is the official organising body of the annual men’s, women’s and U20s Six Nations Championships and the Autumn Nations Series. Working in partnership with its member unions and federations in England (RFU), France (FFR), Ireland (IRFU), Italy (FIR), Scotland (SRU) and Wales (WRU), Six Nations Rugby has responsibility for the commercialisation of centralised commercial rights, and the promotion and operation of the renowned Six Nations Championships and Autumn Nations Series.

The Six Nations Championship is the oldest international rugby tournament in the world, dating back to its original incarnation in 1883 and expanding to its current format of six teams in 2000. It consists of three highly competitive annual tournaments across men’s, women’s and U20s rugby. The media rights and certain commercial rights of the Autumn Nations Series have recently been centralised, with Six Nations Rugby now supporting the growth and development of these matches for all six unions.

About the role

Six Nations Rugby is recruiting for a Communications Manager to join the Marketing and Communications team at a hugely exciting time for the organisation, and sport in general. Across its Championships, Six Nations Rugby has seen huge growth and engagement with global fans, and the ambition to tell the stories at the heart of these competitions will continue to be a key priority for the business.

The Communications Manager will be a highly motivated and entrepreneurial individual with an understanding and passion for the media landscape, media relations experience, a proactive approach to bringing a communications strategy to life, and an ability to identify opportunities for creative storytelling across different verticals and markets.

As part of the responsibility to deliver a communications strategy, this role will offer the opportunity to lead a best in class press office function and be at the forefront of working with international media.

He/She/They will need to have strong planning skills, to play an active role in developing comprehensive communications plans that support the objectives of Six Nations Rugby. These objectives include the promotion of the organisation and its role within the wider sport and entertainment industry to engage existing and new audiences.

Stakeholder management will be a key aspect of this role. He/She/They will be play an important role in the development of close collaborative relationships across the group of Six Nations Rugby unions, federations, broadcasters, commercial partners, media, and extending into the wider rugby ecosystem with the likes of World Rugby.

This role also comes with a responsibility to preserve and manage the reputation of Six Nations Rugby, meaning there is a requirement to understand corporate storytelling, alongside reputation risk management.

As a core member of the communications team, He/She/They will appreciate the value of measuring success, interrogating how the role of communications can support wider organisational objectives, showcase a collaborative approach to working with all other departments of the business, and have a relentless curiosity to understand all facets of the organisation.

With ambitions to be known for delivering truly unmissable experiences for fans, on a year-round basis, Six Nations Rugby is at the forefront of exploring ways to reach and engage a global audience. As such, this role offers an incredible opportunity, at a pivotal point in the sports history, to play a vital role in using communications to tell these stories.

As Communications Manager you will:

• Play a key role within the Marketing and Communications team, in shaping and then bringing to life strategies designed to tell the story of Six Nations Rugby and its Championships
• Be a guardian of the organisation and its reputation, but also help communicate how it is leading from the front in the sport and entertainment industry
• Lead and develop a Six Nations Rugby press office function, encompassing news generation and distribution, act as a key point of contact with media, and help deliver activity to promote the organisation, its Championships and the people at the heart of the organisation
• Be a crucial point of contact between Six Nations Rugby and the relevant communications teams at each of the six unions and federations
• Have a proactive approach to your work, setting timelines and respected deadlines with clear communication internally to ensure collaboration with other departments
• Be proactive in forging relationships with media, spanning different verticals and across key markets
• Take ownership in measuring success, through effective reporting and measurement of projects and activity, and interrogating how communications is supporting other areas of the business
• Be a collaborative force within the business, working closely with the marketing, commercial and Championship operations teams
• Support in key cross department activities, such as launch events, partner activation, and match representation
• Manage and work collaboratively with agency partners, to develop clear briefs and drive projects forward

The candidate we are looking for is:

• A diligent project manager with a proven track record of success in delivering against a communications plan, and working with multiple stakeholders in the process
• Experienced in working closely with media, on a consumer and corporate basis, to manage enquiries, facilitate opportunities, and proactively take ideas to target media
• Is comfortable in being a key point of contact for media, union and federation counterparts, partners and wider Six Nations Rugby team members, on communications related matters
• Excellent in their written and verbal communication skills, for the purposes of press release writing, preparing media materials, copywriting for Six Nations Rugby channels, the production and delivery of clear briefs and analysis reports
• Eager to lead a Six Nations Rugby press office, including managing the output from the organisation, specifically during Championships. This will extend into the overseeing major activity, such as media events, executive profiling opportunities and launching campaigns
• Experienced in working within sports, and a track record of working within a fast-moving environment whilst managing multiple projects and stakeholders
• Possesses a hunger to forge relationships with media across verticals and markets, to ensure Six Nations Rugby, its unions, federations and partners are represented in the right media, at the right time and with clear messaging being delivered
• A relentless curiosity and willingness to constructively challenge ways of working, stress test ideas and concepts and take calculated risks that have the objectives of the business at their core
• Self-assured and willing to stand by their convictions, to meet objectives
• An appetite to identify and react to trends, and an excitement to unlock future opportunities to reach new audiences
• Ability to read, write and speak French and Italian are not essential, but would be beneficial

To register your interest in applying for the role, please send a CV and covering letter to people@sixnationsrugby.com

Marketing Executive – Formula E

In its first eight seasons, Formula E has crowned seven different champions and celebrated 23 winners in 100 races. With more automotive manufacturers on the grid than any other motorsport, the ABB FIA Formula E World Championship is one of the world’s most compelling racing series and enters its ninth season as the fastest growing sport on the planet.

But we’re more than a race; Formula E was founded to counteract climate change by accelerating the adoption of electric vehicles and as an unparalleled proving ground for race-to-road electric vehicle technologies. In Season 9, our ambition has grown as has our vision to accelerate sustainable human progress through an all out race for better futures. The only sport certified net zero carbon since inception, Formula E is a beacon for fans who want to enjoy edge-of-seat racing today at the same time as having a positive effect on the world tomorrow.

Formula E is a unique fusion of world class sport, sustainability, and cutting edge technology on a global stage. Season 9 signals the start of the Gen3 era in the sport with the debut of the third generation race car – the fastest, lightest, most powerful and efficient electric race car ever built. Formula E will also go further than ever before in Season 9 with 18 races in 13 iconic world cities.

Working With Us

At Formula E, we have created an environment that supports our colleagues to perform at their best. We are innovative, curious and we love the world we live in which is why we value sustainability. We believe that work should be fun and, whilst we are passionate about delivery, we are one team and supporting each other is key to our success.

Job Purpose

Reporting to the Senior Marketing Manager, the Marketing Executive will support Formula E’s marketing strategy with a focus on marketing planning and operations, brand campaign execution, talent and activations.

We are positioned for growth, focusing on building our direct to fan proposition alongside a powerful platform for Partners, Teams and Manufacturers. Working collaboratively with other Formula E departments and global agency partners, you will play a key part in delivering best-in-class campaigns to support our growth ambition.

Key Deliverables

Implement global and local marketing activity, while maintaining high standards and delivering against our KPI’s

Delivering on both a tactical and operational level you’ll work across paid, event and digital marketing, collaborating cross-functionally to ensure effectiveness and excellence in all activities.

Duties & Responsibilities

Marketing Planning and Operations

Act as Studio Manager for the Video Creative Editor, ensuring projects are well briefed, reviewed and delivered on time.
Work horizontally across the team to plan distribution and amplification of content, whilst maximising the impact of our assets.
Collaboration with the Design and Content teams, partners and wider ecosystem on the development and timely approval of assets.
Manage the process for the wider brand and marketing team to submit and track POs, ensuring timely payment is made to suppliers.
Work cross-functionally with Event Experience, CRM, Gaming, Merchandise and Commercial teams, ensuring regular and accurate information flow.
Deliver regular reporting documents including post-event campaign reports and evaluation of brand campaigns.

Brand Campaigns

Develop marketing tactics to support brand awareness, broadcast tune-in and fan growth.
Supporting across consumer partnerships and develop mutual activation tactics to drive awareness and engagement of our brand.
Nurture external relationships with agency partners, racing teams, championship sponsors.

Talent and Influencer

Support the Talent and Influencer Managers with execution and delivery of their programmes. Includes contract negotiation, budget management, arranging travel and logistics, on-site talent hosting, reporting, identifying promotional opportunities and partner integration.

Activations

Develop creative concepts and see through to production with activations in race cities.
Identifying new and innovative ways to bring the brand to life, connecting with a local and global audience.

Requirements:

Educational Attainment

A degree in a relevant field will be useful but is not a mandatory requirement.

Knowledge Required

Understand the creative process from conception through to production

Experience Required

Experience of working for a challenging brand or for a sports right holder will be beneficial.
Proven experience working in marketing, either for a brand or agency.

Skills and Aptitudes Required

Strong attention to detail and excellent written and verbal communication skills are essential, as is the ability to work under minimum supervision to strict deadlines and to be able to quickly adapt to changing business needs.
Must be able to work autonomously and without reliance on structure.

Interests

Knowledge of motorsport is not a core requirement but passion for the consumer/fan is.

Personal Qualities Required

The ability to work amongst a diverse international workforce. An appetite to work flexibly across multiple markets.
Thrive in a challenging environment, bringing entrepreneurial skills and proactivity to your day-to-day work.

Circumstances

A desire to travel across our global race calendar.

The Small Print:

Before applying, please make sure you read the Formula E Privacy Notice available on our website: https://www.fiaformulae.com/en/jobs

We receive a high number of applications per role and therefore ONLY successful applicants will be contacted.

PLEASE NOTE: It is unlawful to employ a person in a UK-based job who does not have permission to live and work in the UK. You should make yourself aware of how immigration laws apply to your situation before applying for any jobs. Formula E is an Equal Opportunity Employer. We offer a unique opportunity, a competitive salary and an environment that inspires innovation and supports professionals to perform at their best in their chosen fields.

Content and PR Manager – Ascot Racecourse

As a member of the Ascot Marketing Team, you’ll be responsible for developing, creating and delivering lifestyle content and PR campaigns to raise awareness and understanding of Ascot Racedays, Royal Ascot and Events at Ascot – the racecourse’s corporate events division. As the brand continues to grow its UK business and international audiences, this will be a pivotal role in helping to drive awareness and consideration.

A dynamic, energetic and confident individual with a background in content marketing, PR and talent management. We’re looking for a creative and pro-active individual who is on the pulse with current lifestyle trends and is ready to hit the ground running as we develop and launch our 2023 campaigns. Excellent organisation, attention to detail and a can-do attitude will stand you in good stead in this fast-paced team.

Reporting to the Senior Content & PR Marketing Manager, you will be responsible for managing third party agencies (mainly PR and content), developing campaigns and strategic plans to support business and commercial objectives, and reporting on activities to demonstrate ROI. You will champion innovation and think creatively to implement and evolve a high standard of lifestyle content and PR.

This will involve being a lead on Ascot’s UK and international talent programmes that will support the delivery of a year-round content plan spanning video, photography, podcasts and event activations.

Collaborating with your fellow marketing team and the wider business to identify relevant stories and effectively communicate them to our target audiences through appropriate mediums and channels. Hitting brand and business KPIs for event-focused and evergreen campaigns, we’re looking for someone who also thrives on using data alongside a creative approach to engage with consumers.

Marketing works closely with the Partnerships team to ensure we offer all brands innovation and value from the relationship. This role will require elements of commercial acumen to identify opportunities for increased exposure through newsworthy collaborations that elevate brand experiences and drive audience growth.

PRINCIPAL RESPONSIBILITIES

TALENT

Lead Ascot’s relationships with key talent, influencers and authoritative digital media to place content that engages target audiences, supports commercial objectives and maintains brand positioning
Oversee contractual agreements are in place and fulfilled to ensure ROI
Identify new talent that supports the brand positioning and target audience engagement
Own raceday hosting programmes and act as a brand ambassador when hosting guests. Keeping track of invitations, RSVPs and dispatching of tickets and/or gifting where necessary

COMMS

Educate the business on core messaging (Royal Ascot, Ascot Racedays, B2B, conference and events, fine dining, sustainability, charity, etc.) to ensure uniformity in internal and external comms
Act as a conduit between the marketing department and wider business to identify relevant stories and support the development of engaging content
Champion the Ascot brand through all communications
Work proactively with the Senior Broadcast Manager to ensure Ascot makes the most of broadcasters to distribute key messages and showcase Ascot’s broader lifestyle offering

OTHER

Managing budgets and activity spend where necessary
Collating and compiling reports to feed into wider department and business updates to demonstrate ROI

SKILLS, EXPERIENCE AND QUALIFICATIONS

THE IDEAL CANDIDATE

Experienced in managing lifestyle PR, content and talent campaigns with a wide range of objectives and KPIs
A communications enthusiast who can translate strategy into action
A great networker, excellent at communicating with the ability to work independently as well as collaborating with key stakeholders
A strong team player who motivates and supports fellow team members
Able to work across multiple projects and timelines concurrently with the ability to prioritise around commercial objectives or sudden changes in priorities
A strategic and commercial thinker, able to make recommendations on how to strengthen output, improve processes and keep the business moving forward through innovation and first-class communications
Excellent commercial acumen with a passion for delivering results
Someone who demonstrates strong analytical skills to interpret data, anticipate challenges and develop solutions
On the pulse with trends with a creative approach
An eye for a good story and the creative acumen to be able to create ‘news’ where it doesn’t otherwise exist
Adaptable, agile, able to multitask and switch between strategy and tactics seamlessly
A natural relationship builder that seeks out the connections to be able to deliver on plans and strategies

DESIRED SKILLS

IT skills – ideally using Microsoft Word, Excel, PowerPoint, Outlook, and Teams
Experience in an equivalent or relevant position
PR and marketing experience within premium sports, entertainment, or luxury brand
Ideally established media contacts across lifestyle publications
Ability to form solid relationships with relevant media
An interest in horse racing

VALUES

The jobholder should understand our values to enable them to promote Ascot as a first-class leisure venue and to ensure that all customers receive the best possible level of service. These include:

Original: Lead the way
Uplifting: Make every moment delightful
Elegant: Take care of the detail

BENEFITS AVAILABLE:

Alongside a competitive salary we offer complimentary tickets for race days and some events that you can share with friends and family alongside pension and discounts in selected retailers locally.

CLOSING DATE:

Closing date is 24 February 2023. We reserve the right to close this vacancy early should a suitable candidate be identified.

As an equal opportunities employer, Ascot Racecourse Limited is committed to the equal treatment of all current and prospective employees and does not condone discrimination on the basis of age, disability, sex, sexual orientation, pregnancy and maternity, race or ethnicity, religion or belief, gender identity, or marriage and civil partnership. We aspire to have a diverse and inclusive workplace and strongly encourage suitably qualified applicants from a wide range of backgrounds to apply and join our company.

ABOUT THE RACECOURSE:

Ascot Racecourse is horse racing’s most iconic venue with a history spanning over 300 years.

Royal Ascot broadcasts to over 200 countries with audiences in the many millions; its unique blend of top-class racing, fashion, fine dining, pageantry, and glamour make it a place Like Nowhere Else.

With other notable race days and a year-round calendar of events to support, Ascot is a flourishing business and a fantastic place to develop your career.

Community Communications Manager – England Rugby

This role requires an experienced communications professional who is a talented copy writer and who demonstrates high standards and accuracy across their work.

The role holder will lead on internal game communications, focusing on two-way communications between the RFU and key stakeholders. The primary focus of the role will be to drive player affiliation/registration through clear and engaging communications which explain the process and its benefits. The role holder will be responsible for developing the narrative and managing communications relating to the Platform for Rugby, Game Management System (GMS), data management and digital data content strategy.

Alongside being an integral member of the communications team, the role holder will work closely with a range of subject matter experts (SMEs) and stakeholders, including the Technology, Insights, CRM and Rugby Development teams, as well as Community Game Board (CGB) Constituent Body (CB) and club representatives. A key part of the job will be to ensure that those involved in playing, managing and running the community game are provided with timely, useful and engaging information to support them.

Accountabilities:

Develop and implement the communications plan to support the roll out of the Platform for Rugby and affiliation/registration processes.
Lead on communications relating to the RFU’s digital data content transformation strategy.
Provide content for and post on a variety of communication channels including Facebook, Twitter, web, email (working with the CRM team), Articulate and online portals.
Work alongside the Platform For Rugby engagement lead to manage and provide information to a range of GMS User Groups.
Liaise with Rugby Development Heads of Function to create 3-monthly communications plans covering the range of activity within the community game.
Publish and manage the operational delivery of the community communications calendar for internal staff, CGB and CB reference.
Provide advice to SMEs on messaging, tone and narratives relating to communication updates from their specialist areas, ensuring information is communicated efficiently and appropriately to different audiences.
Draft, edit, proof-read key communications from the RFU to stakeholders, including RFU Council Members, CGB members, clubs, CB, schools, universities and players.
Communication updates include, but are not limited to, player welfare and training programmes, governance and regulation information, grant applications, club webinars, competition updates and facilities information.
Actively collaborate with colleagues to contribute to the development and delivery of the current strategic, business and operational plans.
Act as an ambassador for, and promote the best interests of the RFU, including the promotion of the RFU core values and BACK culture.
Undertake such other duties as may be required from time to time as are consistent with the responsibilities of the post and the needs of the organization.

Person Specification

The skills and attributes outlined in this description are not exhaustive and we welcome candidates who can bring different relevant experiences to the role

Qualifications, skills & experience:

Essential:

A proven track record in a similar customer-focused communications role, demonstrating an ability to disseminate information quickly, accurately and effectively.
Excellent written and proof-reading skills, high standards and a keen eye for detail.
Ability to process a significant amount of information quickly and to distil this information into concise, easy to understand summaries for players, administrators and volunteers.
Autonomous, comfortable working independently, as well as collaborating with the wider team.
Expertise in delivering the right message and engaging content at the right time, tailored to the relevant audience (for example, RFU Council Members, Constituent Body representatives, club volunteers, coaches, referees, players.)
A team player who is personable and collaborative.
An organised, forward planner with proven time management and prioritisation skills.
Ability to multi-task and meet tight deadlines when required in a fast-paced environment.
Committed to driving forward inclusion in your role and day-to-day behaviours.

Desired:

Knowledge of online technology and database management systems, ideally in a sporting context.
A good understanding of the structure of the community game in rugby union in England.
A sound knowledge of rugby union.
A passion for digital content and data and the benefits it can provide to support the growth of rugby union in this country.
An ability to develop and maintain partnerships internally and externally with the ability to influence upwards and with peers.
Knowledge of Photoshop or Canva and competency in video editing an advantage.

Additional Information:

All role holders must maintain an appropriate standard of confidentiality. Any disclosures of confidential information (including personal information kept on computer or other media) made unlawfully outside the proper course of duty will be treated as a serious disciplinary offence
The role description, person specification, job level and job title may be subject to change at the discretion of the RFU and under business developments. Any changes will be communicated to the role holder as appropriate
If you are a trans candidate applying for a job that requires a DBS check, please reach out to recruitment@rfu.com or directly to our safeguarding team (safeguarding@rfu.com) to use the confidential sensitive application route. This will provide applicants with the choice not to have any gender or name information disclosed on their DBS certificate.
During your application, we will ask questions about your identity. This information is considered highly confidential and will not be seen by hiring managers. You can find out more about why we ask these questions here.
Please submit an ANONYMISED CV as part of your application.

Head of Race and Market Development – Formula 1

Race Promotion is a key pillar of Formula 1’s business, contracting and delivering the live platform where fans can experience the thrill and entertainment of the sport. The Race Promotion Team works with Promoters of existing races as well as negotiating the inclusion of new races on the Championship calendar, in line with Formula 1’s strategic commercial objectives.

This role leads, develops and manages a strategically selected group of race promoters within the F1 eco-system with the goal of a continued evolution of the market and the commercial opportunity with each promoter, race, and the market destination the race takes place within.

This position is responsible for developing the commercial opportunities within these markets and ensuring continued excellence by both the promoter and F1 in the delivery of the annual race.

The Head of Race Development supports all business effort of a portfolio of promoter markets. He/she will assist promoters/markets in applying best practices learned from other promoters, sports, events, and industries. This includes development and implementation of best practices in the areas of: marketing, ticketing, digital, event operations, H&S, security, M&TC, partnerships, broadcast & production.

Each race/market within your portfolio will require a different approach and you will work with the senior leadership, subject matter experts, and other stakeholders across F1 to bring those insights, learnings, and solutions to race/market.

This role requires a strong business development acumen, a laser focus on driving efficiency and productivity, and commercial opportunities while demonstrating a deep analytical skillset. It calls for a unique confluence of ingenuity and meticulous attention to detail that delivers flawless execution and management across the 6 races and markets each year – evolving, transforming, and creating unrivalled events, to promote the racing spectacle whilst also developing event opportunities to sit alongside the racing.

A highly visible and cross-functional role, demanding presentation skills, collaboration, and influence with every constituent in the organization and many of our most important external stakeholders including partners, broadcasters, and government stakeholders.

A dedicated people manager, this candidate empowers and inspires team members while cultivating top talent and creating a culture of excellence. Working with the senior management team of Race Promotions to ensure continued growth, efficiency, and creativity across all the F1 key markets and races.

This leader balances data-driven decision making, proactive issue spotting and creative thinking with long-term vision. They continuously translate strategies into actionable department-level performance metrics and globally scalable learnings that can be utilized across markets and races.

The optimal candidate clearly communicates a shared definition of success and is focused on building and working within a team of leaders. This person thrives on making the sum of the whole greater than the parts. They are experienced at delivering polished executive-level work product and outperforming goals. They know how to find efficiencies and they can train others to do the same. The optimal candidate also has strong relationships in the entertainment and sports industry in a diverse background of markets.

Responsibilities

Oversee daily relations and operations across 6 key markets/races, working with F1 promoters to deliver operational excellence.
Work as part of the senior leadership team in Race Promotions to host and present best practices at cross market workshops throughout the year both within your portfolio and supporting with learnings in others.
Identify commercial opportunities in market and work with the Special Projects teams to develop and deliver multi touch point events within market.
Manage cross-functional teams and a network of vendors to ensure that service level agreements, budgets, timelines, and operational standards are met across those markets
Work closely and collaboratively with the fellow Head of Race Development positions to ensure consistency in reporting across markets and to share knowledge. Supporting one another to ensure the complimentary skills are utilized cross market where required.
Monitor progress of key initiatives and priorities by meeting regularly with operational leaders to track results, draw/share insights, and problem solve.
Assess, evaluate, and coach Promoter Relationship manager team – celebrate each team success.
Develop executive-level reporting and dashboards on key stakeholder experience indicators and business performance metrics with a constant focus on strategic recommendations and process improvements.
Cultivate a vision of excellence, sell in new ideas and gain support from stakeholders both internal and external
Champion innovation and plans that enhance the experiences of key constituents, increase efficiency, and enable us to expand our business impact.
Develop a deep understanding of the cross department F1 business and represent and support these key stakeholders to efficiently penetrate and develop promoters, races and markets in line with F1 strategy.
Document, implement, and train key processes, policies and procedures that deliver consistent global scale and facilitate growth of the business.
Effectively outsource operations that improve efficiency without disrupting service level expectations.
Evaluate and negotiate contracts with promoters and suppliers – implement unique deal structures that best serve business needs this includes supporting on all negotiations for promoter renewals within your markets
Perform regular analyses of business operations and current business practices to make improvements.

About You

Proven experience in international live events and within the sports industry.
10+ years of experience in building and leading teams within the sports and entertainment industry
Able to see a commercial proposal through from concept to delivery.
Strong understanding of event rights monetization and how rights and assets can be leveraged for mutual benefit within a partnership.
Understanding of the importance of relationships and event benefits to a host city.
Ability to adapt quickly to change and operate effectively in diverse cultural environments, creative problem solver.
Proven experience and operational results in the live event industry
Ability to multi-task and deliver results under pressure to a deadline.
Expert project and client management skills with a proven track record of successfully managing multiple projects simultaneously
Creative problem solver with demonstrated ability to design and optimize new processes and solutions that find efficiencies others could not
Proficient in creating, managing, tracking, and reconciling multiple profitable large-scale budgets.
Detailed knowledge of the sports media landscape and a deep bench of domestic and international event logistics contacts

Head of Digital Marketing – Volleyball World

Volleyball World is a partnership between the FIVB and the CVC Capital Partners aimed at driving growth, innovation, and investment in volleyball around the globe.

Volleyball World organises the premiere Volleyball tournaments. Volleyball is the fourth most popular sport globally, with more than 800 million fans and high participation across the world. Our goal is to create an integrated ecosystem connecting all volleyball stakeholders (fans, athletes, corporate partners) together through both digital and live events.

If you’re looking for a chance to make your mark in the world of sports and entertainment, and meet the required qualifications below, be sure to apply as we’re now actively seeking a Head of Digital reporting to the D2C & Digital Revenue Officer, who will play a key role as part of the Revenue department.

Key Responsibilities

Digital marketing

o Lead strategy and execution of Paid Digital Marketing acquisition campaigns with a focus on North America and Asia

o Plan and execute all digital marketing, including SEO/SEM, email, social media and display advertising campaigns

o Design, build and maintain our social media presence

o Develop lifecycle remarketing campaigns targeting website visitors, prospects, and customers

o Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs) developing customized analytical reports

o Identify trends and insights, and optimize spend and performance based on the insights

o Plan, execute, and measure experiments and conversion tests

o Brainstorm new and creative growth strategies

o Collaborate with internal teams to create landing pages and optimize user experience

o Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points

o Instrument conversion points and optimize user funnels

o Collaborate with agencies and other vendor partners

o Develop guidelines for landing page creation, with the aim of growing organic traffic and increasing landing page conversion rates for non-organic traffic

o Manage content that internal and external teams post to social media

o Improve the design, UX, traffic, and content of the website

CRM (acquisition & retention)

o Lead strategy development and execution of CRM (email/push/in-app) and promotional campaigns for all markets

o Define the approach to improve customer experience and address key pain points via CRM

o Influence the product to accelerate growth in a rapidly expanding market

o Set up and monitor complex journeys, triggers, and automations with static and dynamic content

o Create framework for rapid testing, reporting, and iteration to meet key business objectives

o Use data to define KPIs and goals across different segments, identify trends, and optimize marketing programs to deliver upon overall company goals

o It’s not just about email marketing but building the CRM strategy (basically how do we get people down the funnel from prospects to leads to customers to higher spending customers)

E-commerce

o Lead strategy development and execution for E-commerce product(s)

o Define strategy to integrate E-commerce product(s) within the customer journey

o Set up and monitor complex journeys, triggers, and automations to maximize conversions

o Identify opportunities for growth through new features, services, and products

o Optimize revenues, conversion rates & margins

o Define KPIs and goals

Required Qualifications:

o 10+ years of proven experience in developing data-driven functions for digital campaign insights and performance required

o 10+ years of experience in leading digital marketing campaigns and delivering successful acquisition strategies in international markets required (including Asia & North America).

o 10+ years of functional experience in building CRM journeys and loyalty retention strategies required

o 7+ years of proven experience leading profitable consumer E-commerce platforms required (experience with Shopify an asset)

o Experience in choosing the marketing tech stack – research tools, paid campaign tools, data tracking platforms, landing pages creation and testing tools, CDP/CRM tools, marketing automation tools, and reporting tools

o Strong knowledge of full funnel marketing approaches that drive awareness, engagement, and conversion required

o Demonstrated track record of allocating a budget, making marketing investment decisions and rapidly scaling companies

o Capacity and experience with traveling to Canada for management of/experience with managing Canadian partner agency

o Ability to work in different time zones

o 10+ years of team management experience required, as a senior leader within a company (Department Head or Director)

o University degree in Marketing or Communications (MBA an asset)

o Must be native or fluent in English (French, German & Italian an asset)

Who We Are

We offer an open, dynamic, and challenging environment where volleyball is the focus of everything we do. Our lakeside office is a hub for our international team, who work on building incredible experiences for volleyball fans around the world.

We foster an active environment in which everyone strives for excellence and can achieve his or her full potential. Volleyball World is an equal opportunity employer. We are committed to creating a work environment that is fair and inclusive, where all decisions related to recruitment, advancement, and retention are free of discrimination.

How to Apply

Volleyball World is looking forward to receiving your full application in pdf format, including both your curriculum vitae and cover letter submitted in one document only, as well as any other information you deem useful via the LinkedIn platform. Interviews will start in mid-January.

What Can You Do to Facilitate the Screening Process

Only CVs and cover letters written in English received through LinkedIn will be screened, as this position requires a solid command of English, the language used at work. When analyzing CVs during the screening process, we’re looking for cues indicating that you have experience and skills that match the job description.

If you do not have the above qualifications and experience, please kindly abstain to apply due to the high volume of applications to process.

Tournament Marketing Manager – FIFA

Tournament Marketing Manager

As the organiser of some of the biggest and most iconic sport events in the world we lead the way in the sport and event industry.

We are now looking for a Tournament Marketing Manager that is part of FIFA and supports us on our mission.

These are your key tasks:

Leading, implementing, and monitoring bespoke tournament marketing strategy for top FIFA events, such as the FIFA World Cup™
Providing strategic and creative direction and consultancy for event and ticket promotion, validating promotional activities, and monitoring the results for additional FIFA events, such as the FIFA Club World Cup™ and men’s and women’s youth, beach soccer, and futsal tournaments
Organising launches of major brand assets, such as tournament logos, mascots, posters, and songs, as well as overseeing multi-stage global and localised ticket sales campaigns
Delivering integrated marketing communications and promotional plans using a mixture of online and offline digital, social, traditional media, PR, email marketing, etc.
Obsessing over the intersection of global football fans and FIFA’s events, products and brands
Providing stakeholders with timely and accurate information on marketing events, activations and opportunities
Identifying and monitoring KPIs
Establishing, building and maintaining excellent relationships with key event organisers, internal and external stakeholders
Managing freelance marketing consultants and agencies

The specific competencies we require for this position are:

Master’s degree or similar higher education in Marketing, Communications or related field
Marketing knowledge, preferably in the sporting industry
Solid understanding of the media landscape
7-8 years of experience in a Marketing/Communications role
Proven track-record in managing complex projects and multiple stakeholders
Experience in the sports industry is an advantage
Fluent in English, with excellent English writing skills
Proficiency in any other FIFA language (French / Spanish / German / Portuguese) is an asset
Excellent knowledge in standard MS Office applications
Significant experience with project management software (e.g., Monday.com, ClickUp)
Working knowledge of CRM tools, marketing automation systems (as a strategist, not operator)
Working knowledge of social media marketing strategies and tactics including paid (not as an operator)
Flexible and efficient under pressure, working to deadlines, and ability to handle stressful situations
Effective working in both team environments or independently, in both management or support roles
Willingness to travel at least one week per month and/or for the duration of defined tournament time (1-2 per year)
Readiness for stand-by duties during tournament time or promotional events
Excellent communication skills a must; written, oral, ability to present as subject matter expert

Fédération Internationale de Football Association, FIFA-Strasse 20, 8044 Zurich

DTC Marketing Lead – NBA

The National Basketball Association (NBA) is a global sports and media organization with the mission to inspire and connect people everywhere through the power of basketball. Built around five professional sports leagues: the NBA, WNBA, NBA G League, NBA 2K League and Basketball Africa League, the NBA has established a major international presence with games and programming available in 215 countries and territories in more than 50 languages, and merchandise for sale in more than 200 countries and territories on all seven continents. NBA rosters at the start of the 2021-22 season featured a record 121 international players from 40 countries.

NBA Digital’s assets include NBA TV, NBA.com, the NBA App, NBA ID and NBA League Pass. The NBA has created one of the largest social media communities in the world, with 2.1 billion likes and followers globally across all league, team, and player platforms. Through NBA Cares, the league addresses important social issues by working with internationally recognized youth-serving organizations that support education, youth and family development, and health-related causes.

Based in London (UK) or in Madrid (Spain), the DTC Marketing Lead will play a key role to increase the number of subscribers in Europe & Middle East and how we engage, interact, and monetize them.

The selected candidate will have two direct reports.

Major Responsibilities

Lead all the DTC Marketing initiatives in Europe & Middle East across products such as the NBA App, NBA ID and NBA League Pass

Coordinate the localization, creation, and delivery of promotional assets for DTC products to be used across owned and operated channels, partners and influencers.
Run weekly, monthly and quarterly growth forecast as well as weekly trading performance process
Oversee the subscription marketing budget
Collaborate with key departments in the region (including Content & Social, Events) and in NY (Marketing, Growth & Media) to build and execute activations to drive subscribers
Oversee global data capture initiatives and create local campaigns for fans in EME (e.g., Fantasy)
Oversee Email marketing and CRM for the region
Manage two direct reports

Required Skills/Knowledge

Minimum 7 years of experience in marketing in a Direct-to-Consumer company or OTT.
Experience in driving substantial increase of subs / customers for a product.
Experience marketing membership products.
Experience in Lifecycle marketing.
Experience managing teams.
Growth mindset.
Team player.
A good communicator with excellent presentation skills.
Ability to work well within a matrix organization. This position requires a lot of cross-departmental collaboration.
Fluency in English and other European language is a plus.
Proficient in Microsoft Word, Excel and PowerPoint.
Educational Background Required
Bachelor’s degree
Master in Marketing or MBA is a plus

The Executives in Sport Group are retained on behalf of the NBA to appoint a DTC Marketing Lead. All direct applications and CV’s will be forwarded to The Executives in Sport Group.

If this role is of interest, then please press the apply button and include a copy of your CV.

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