Creative Director – Ear to the Ground

THE OPPORTUNITY…

What if you could create work at the cutting edge of culture for some of the biggest global brands in gaming, sports and esports?

This is a chance to turn world-beating insight into visually stunning campaigns seen by millions. You will be part of a growing creative department at a multi award winning, independent agency that invests in talent and believes in big ideas.

This role is suited to a strategic and socially minded creative with a real entrepreneurial spirit as the agency is looking for somebody to help further grow our creative presence in the US. This is the perfect role for a culturally connected and ambitious creative looking for an exciting new challenge.

THE AGENCY…

Ear to the Ground is a global creative agency that uses sports, esports and gaming to build culturally powerful brands. Understanding the future of fandom is central to our proposition.

Our entire agency process is built on real-time listening with the new breed of fan. We do this by collaborating with our global network of over 11,000 fans. We call this Fan Intelligence®.

We pride ourselves on listening better than anyone and our purpose “To Make the World Listen” is fundamental in everything we do.

2021 was our fifth consecutive year of growth, we have long term partnerships with the likes of PlayStation, Sony Electronics, New Balance, and Coca-Cola.

OUR CULTURE… 

Ear to the Ground is a place where people grow, develop and thrive. 

We are proudly independent, not part of a larger conglomerate. At our core, we understand the importance of culture in enabling you to do your best work. Progress is possible for everyone that joins us. We reward ambition, invest in talent, and encourage you to forge your own path.

Our commitment to listening is felt by our own people too; this is an agency where every voice is heard. Supportive, collaborative, social, and inspiring.

THE ROLE…

Job Title: Creative Director

Hub: Creative

Location: Manchester

Responsible for: Art Director

JOB PURPOSE…

The Creative Director will bring a mix of marketing expertise and inspirational creativity to take Ear to the Ground’s Creative output to the next level. 

RESPONSIBILITIES & ACTIVITIES…

  • Work closely with Creative Strategists and our Fan Intelligence department to conduct internal and external creative workshops to collaboratively develop insight driven creative campaigns 
  • Bring to life ambitious creative ideas, translating them into compelling print materials, digital experiences and content experiences for visually sophisticated audiences
  • Present, or oversee presentation of final concepts, inspiring our clients to purchase 
  • Be an agency expert in creative market trends, visual communication, and the competitive landscape to inspire everyone in the agency to produce great work
  • Supervise a cross-functional team of graphic designers, copywriters, social media experts, photographers/videographers, and project managers in the strategic development of creative campaign messaging and deliverables.
  • Review and approve art and copy developed by the team, ensuring deliverables that effectively address marketing goals and challenges
  • Build a world class team of internal and external creative resources to ensure that our creative is brilliantly executed 

SKILLS & EXPERIENCE…

Must have:

  • 10 years of related experience with 7+ years of creative direction in agency or corporate setting
  • A passion for youth culture, specifically in gaming, esports, sport and music. Across the mainstream, next gen and counter-culture.
  • Would be beneficial to have knowledge of gaming and esports
  • Several years of experience creating marketing/advertising campaigns from developing vision and the message platform to overseeing production
  • Understanding and past experience creating integrated campaigns across all marketing channels from digital, social media, paid media, mobile, but also understand offline and print
  • Proven experience with concept development led by strategic insight
  • Highly skilled with leading a team of creative talent
  • Strong creative vision with an understanding of business objectives
  • Inspirational knowledge of creative marketing

Hours: 
5 days per week with some flexibility required to meet needs of business

Senior Creative Producer – Formula 1

At F1, we are continually driving further to deliver the same end goal; To unleash the greatest racing spectacle on the planet.

So that we can reach these elite-level standards set, Formula 1 are seeking a Senior Creative Producer to support the Executive Producer and Head of Creative Media in the planning, creation and development of Formula 1’s video output. 

Reporting to the Head of Creative Media, the Senior Creative Producer will take a leading role in the creative direction of F1’s in-house video content with particular emphasis on project management. 

Main Duties and Responsibilities

  • To support the Executive Producer and Head of Creative Media in the planning, creation and development of Formula 1’s video output, with particular emphasis on high-end promotional content, broadcast features, internal corporate videos and long-form programming.
  • To manage the entire production process on multiple projects, leading the team in raising stories, scheduling and planning shoots, coordinating editors and researchers, liaising with internal and external clients and ensuring projects are completed to deadline.
  • Ensure that projects are fully compliant with F1’s internal policies and procedures.
  • To supervise work being undertaken by Editors and junior Producers, providing guidance and creative vision, delegating tasks and monitoring performance.
  • To oversee the final content production, ensuring that all the appropriate elements are technically sound and factually accurate.
  • To occasionally travel to race events or other film shoots to organise and produce video content on the field, if required.

About You

  • Strong track record of producing TV/video content
  • Team leadership experience in a production environment
  • Non-linear editing skills
  • Knowledge and understanding of current production equipment/software, both on the field and in the edit suite
  • Excellent understanding of Formula 1 Motorsport.
  • Flexible – the role may require weekend, evening or night work, depending on deadlines and the time zone of each race event
  • Highly motivated and ambitious, keen to embrace new challenges

As a united team we achieve great things together. Are you ready to unleash your potential at F1?

Senior Creative Director – Airspeeder

  • Multimedia / Design / New Media
  • Management
  • Adelaide
  • Permanent / Full Time

13/4/2022

  • Creative freedom
  • Innovative environment
  • Electric Aviation Racing

THE TEAM

Airspeeder and our manufacturing arm, Alauda Aeronautics, are building electric flying racing cars to help accelerate innovation and advancements in the future of transportation. We are talented team of professionals with backgrounds in racing, aviation and technology. We’ve been designing, manufacturing, and flying our “speeders” since 2016.
Following a successful year, we are expanding our team and preparing for an eventful 2022. Soon our pilots and team will compete in our recently launched EXA racing series, conduct our first manned flight, run several global racing events, and much more.

THE ROLE

Airspeeder and Alauda Aeronautics is seeking a sport minded Creative Director who will be responsible for developing and maintaining a high standard of design excellence for all visual aspects of the Airspeeder and Alauda Aeronautics brand including, but not limited to sports broadcast, mixed reality direction and digital properties. The Creative Director will set the visual tone for the EXA, Alauda and Airspeeder properties to elevate fan perception, brand and content themes.

The Creative Director will provide leadership and direction for the conceptual development, design and production of video and digital assets for use in broadcast, presentation, and digital/social media. Your influence on these projects will define the visual identity to our audience, external partners and internal stakeholders.

The position requires a highly organized and thoughtful individual ready to be a hands-on leader that can inspire the team from every aspect of the company to thrive creatively. This is a role designed for someone wanting to be involved in all aspects of managing creative design. It also requires an organised mindset capable of giving creative direction across events, inside game engines, video output and photography.

We want you to demonstrate experience in sport and/or a keen interest in the frontiers of technology.

DUTIES AND RESPONSIBILITIES

Creative & Marketing

  • Direct brainstorming meetings and creative sessions.
  • Translate marketing objectives into clear creative strategies.
  • Plan and oversee the development of all company creative campaigns and assets including advertisements, visual media, marketing campaigns, plus other creative aspects.
  • Meet with upper management to explain campaign strategies and solutions.
  • Liaise with stakeholder counterparts at IWC, Telstra and Nvidia to launch joint creative campaigns.
  • Evaluate trends, assess new data and keep up-to-date with the latest creative vision techniques.
  • Present project information and creative briefs including vision boards, deadlines and budgets, to executives and other decision makers.

Brand

  • Shape brand standards and create procedures to ensure all products are brand appropriate
  • Work directly with external agencies to ensure all creative campaigns are managed, on brand, and in line with the company creative vision
  • Ensure visual communication and brand standards are met
  • Work with the brand team to produce new ideas for company branding, promotional campaigns, and marketing communications

People

  • Lead a range of creative positions in Australia, such as photographers, videographers, production staff, and external creative crew
  • Cultivate the career development of team members
  • Assist team members in resolving issues by responding to questions in a timely and professional manner

Project Management

  • Work with executives and other creative leaders to set project deadlines and content goals.
  • Supervise the department’s daily workflow, assign project workload, and monitor deadlines and budgets.
  • Lead and direct the creative team in the production of all collateral.
  • Supervise and review work, troubleshoot and provide feedback to creative team.
  • Responsible for high-level creative decisions.
  • Oversee Creative KPIs, deliverables, timelines and budgets.

KEY SKILLS AND EXPERIENCE

  • A Bachelor’s degree or higher in a relevant field; art, graphic design, marketing, communication, journalism etc.
  • Minimum 5 years’ digital experience including; web, social and emerging technologies.
  • Minimum 3 years of experience as a successful Creative Director, managing and overseeing a range of creative positions
  • Excellent verbal, written and interpersonal communication skills with stakeholders on all levels
  • Able to effectively lead and mentor a team.
  • Industry knowledge and a passion for sport is a must
  • Solid presentation, problem-solving, and project-management skills.
  • Talented in presenting information concisely and accurately, with a keen attention to detail
  • A solid understanding of design, copy and web practices.
  • Knowledge of how to develop brand identities through multi-channel marketing
  • Have in-depth knowledge of brand development and multichannel marketing models
  • Familiarity with industry standard software programs, such as Adobe Creative Suite: Photoshop, InDesign, and Flash
  • Working knowledge of 3D (Unreal, Blender) is desirable
  • Big picture thinker
  • Ability to work well under pressure
  • Team minded, respecting other’s talents and ability to work as a cohesive unit
  • A juggler with ability to manage many projects under strict deadlines
  • Ability to articulate your vision and build on it with others

Airspeeder/Alauda Aeronautics is an Equal Opportunity Employer; employment with us is governed on the basis of merit, competence and qualifications and will not be influenced in any manner by race, colour, religion, gender, national origin/ethnicity, age, sexual orientation, gender identity, marital status, mental or physical disability or any other legally protected status.