Grant Support Executive – Football Foundation

£24,000-£26,000 (dependent on skills and experience) plus generous benefits

Opportunities for full-time permanent roles

Location – Hybrid working split between the Foundation’s office in London and home.

We are the Football Foundation – the Premier League, the FA and government’s charity that delivers outstanding grassroots facilities, more and better places to play, transforming lives and communities where it is needed most. 

To help us with this important mission, we currently have vacancies for Grant Support Executives. Our Grant Support Executives form part of a pro-active, centralised function who support each other and work together to deliver the greatest impact wherever it’s needed the most. 

The role includes carrying out the assessment of capital and revenue grants; preparing and formatting assessment reports, drafting offer letters, processing claims and ensuring key information is captured within internal systems; connecting with applicants to arrange monitoring and evaluation meetings; and working together as part of a united team to provide administrative support across the Foundation – always delivering high levels of customer service. 

About the Football Foundation

Over the last 22 years, the Foundation has awarded more than 23,000 grants to deliver outstanding grassroots facilities across England worth more than £877 million. This year, the Foundation will be investing more money than ever into facilities across England and is committed to improving the experience of playing football for everyone. 

The Foundation’s goal is to unlock the power of pitches ensuring everyone has a great place to play regardless of gender, race, disability or place. 

What are we looking for?

We would love to hear from you if you have an understanding of grant application processes and governance, coupled with knowledge of how sport can be used for community benefit. You will also need experience of working with office administration systems, delivering effective administration support to a varied team, and communicating with colleagues and customers remotely. 

We’re looking for a team player with a keen attention to detail and strong organisational skills who takes pride in delivering excellent customer and administrative service. 

You don’t need to follow football to apply, but it is expected that you appreciate the power of sport to change lives and have a genuine interest in using your skills and experience to help the Foundation achieve our charitable and strategic objectives.

For full details of the role and requirements, please download our recruitment pack below.

What can we offer you?

The salary band for this role is £24,000 – £26,000 per annum, dependent on relevant skills and experience. 

You will start on 25 days annual leave plus bank holidays (which increases after 2 years), plus additional time off to volunteer. We also offer a generous pension scheme (8% employer contribution), collective bonus scheme, free health care provision, a monthly gym subsidy, interest-free season ticket loan, death in service benefit and access to selected match tickets

We are committed to helping our team members maintain a healthy work-life balance, so offer flexible working around core hours to help achieve that.

Equality and Diversity Commitment 

We request that all applicants complete our equal opportunities form as part of the application process. This anonymous and confidential form helps the Football Foundation to build up a picture of who is applying to join the organisation, and to monitor progress in this area. The link to complete this is in the application process. 

The Football Foundation is committed to, and values the principles of diversity, equality, and inclusion. We strive to provide an inclusive and supportive working environment where all our team feel respected and supported in fulfilling their potential. We encourage and welcome applications from all, regardless of background and are particularly interested to hear from individuals belonging to under-represented groups including diverse ethnic communities, individuals with a disability and those from the LGBTQI+ community.

Should you need any adjustments to the recruitment process, at either application or interview stage, please contact us at

How do I apply?

To apply, please follow the steps outlined below:

  1. Please send the following to
  • CV
  • Cover letter – please highlight briefly and clearly how your skills, abilities and experience equip you for the role, together with your reasons for applying. 

The closing date for applications is: midday Wednesday 31 January 2024. 

First interviews are currently scheduled for week commencing 5 February.

Due to the volume of applications received for most roles, the Foundation only contacts candidates if they are shortlisted for interview. If you do not hear from us within two weeks of the closing date, you should assume your application has not been successful.

Please note that you must be eligible to work in the UK to apply. 

Head of Strategic Projects – Bundesliga

Bundesliga International GmbH  is a wholly owned subsidiary of DFL Deutsche Fußball Liga GmbH and is responsible for the global marketing of the commercial rights owned by Bundesliga. The Regional Head Office APAC in Singapore  was established 2012, the first European football league to open a base in the Asia Pacific region. Since then, the team has been working hard to develop the Bundesliga’s footprint in Asia. The office also functions as a port to Asia for the whole league – many Bundesliga clubs followed our footstep and opened offices abroad. The league’s growth is further illustrated by the opening of a representative office in Beijing, China. The team is determined to build on the Bundesliga’s strong connections to Asia over the coming years.

To support and continue expanding the company successfully, we are seeking for our Singapore office for the next possible date a qualified

Head of Strategic Projects (m/f/d)

Your tasks:

  • Identify, plan and implement new strategic projects with significant impact on the value of the Bundesliga in the APAC market
  • Serving as the interface between all parties and stakeholders being involved in such strategic projects (DFL, Clubs, media partners, local clubs, associations and authorities etc)
  • Business development of Bundesliga football/youth projects in APAC
  • Responsibility to execute Bundesliga football and government partnerships and strategic activities across APAC
  • Supporting implementation of partner driven friendlies of Bundesliga clubs in the APAC region
  • Responsible for expanding Bundesliga popularity and visibility across APAC, particularly in core markets in line with APAC market strategies
  • Project Management of Budget, Events, Promotion, Agency Management (responsible for selection & contracting of local agencies)
  • Establish and grow an excellent relationship to all existing partners and new potential governmental partners of Bundesliga in the region

Your profile:

  • Minimum qualification A-level/Diploma but Bachelor’s Degree in business, marketing, business administration, sport management, or comparable degree is preferred
  • Exceptional interpersonal and intercultural communication skills, and ability to manage internal and external stakeholders
  • Capable of leading and driving marketing projects to meet business objectives
  • Strong football, media and marketing expertise
  • Fluent command of English. Other language skills particularly German and/or local, Asian languages would be advantageous

Alongside enthusiasm for sport in general and football in particular, you should also demonstrate the following abilities:

  • Proven track record of driving exceptional pan-regional marketing campaigns and record of managing complex projects with multiple stakeholders to meet business or strategic objectives
  • Demonstrated ability to translate strategic initiatives into detailed operational plans
  • Exceptional interpersonal and intercultural communication skills
  • Able to work equally well individually and in a team setting
  • Ability to multitask while not impacting quality of work
  • High sense of responsibility to getting assignments and partnership executed on time

What we offer:

  • A workplace in the Bundesliga environment
  • Exiting and diverse scope in a growth region
  • The opportunity to work autonomously in an international organisation

The position is initially based on a two-year fixed contract.
Please apply with your complete curriculum vitae and covering letter stating the start date and your salary expectation exclusively by e-mail to:

BCCI announces the release of Request for Quotation for Partnership Rights for Women’s Premier League

The BCCI invites bids from reputed entities for acquiring official partnership rights for
Women’s Premier League.

The detailed terms and conditions governing the tender process including eligibility requirements, process for submissions of bids, rights and obligations, etc. are contained in the ‘Request for Quotation’ (“RFQ”) which will be made available on receipt of payment of a nonrefundable fee of INR 1,00,000 (Indian Rupees One Lakh Only) plus any applicable Goods and Services Tax. The procedure to procure the RFQ documents is enlisted in Annexure A to this notice. The RFQ will be available for purchase till January 19, 2024.

Interested parties are requested to email the details of payment made for the purchase of the
RFQ to, as per the procedure laid down in Annexure A. It is clarified that the RFQ
documents shall be shared only upon the confirmation of payment of the non-refundable RFQ

Any interested party wishing to submit a bid is required to purchase the RFQ. However, only
those satisfying the eligibility criteria set out in the RFQ and subject to the other terms and
conditions set out therein, shall be eligible to bid. It is clarified that merely purchasing the RFQ
does not entitle any person to bid.

The attention of the interested parties is brought to Annexure B which details certain brand
categories in which the interested party cannot bid.
BCCI reserves the right to cancel or amend the bidding process at any stage in any manner
without providing any reason.

Commercial Director – Football Association

An exciting opportunity has come up to hire a new Commercial Director; this is a high-profile leadership role in the organisation, sitting on the senior leadership team and reporting directly to the Chief Executive Officer. You will be a self-starter, capable of building and managing successful stakeholder relationships. A strategic thinker, you will have the ability to develop and execute a commercial plan, optimised through digital capability, across The FA portfolio of England teams, Wembley and St Georges Park, Barclay’s Women’s Super League and Championship, and the Men’s Emirates FA Cup and Women’s FA Cup including:

  • Data, direct marketing, and loyalty programmes
  • Commercial partnerships and sponsorships
  • Broadcast sales and distribution
  • Licensing, merchandising and retail
  • Events at Wembley
  • Wembley tours

How to apply

Applications for the role of Commercial Director at The FA will be managed externally by Egon Zehnder. For further information, or to apply, please email your CV and cover letter to by Wednesday 6th September 2023.

What will you be doing?

The Commercial Director will evolve and execute a commercial strategy in line with The FA’s overall strategy, culture, and values. Leading our commercial division, the key areas of initial focus will include:

  • Developing and executing The FA’s commercial strategy, ensuring the organisation meets or exceeds its annual revenue targets.
  • Setting the future vision and model for key revenue streams, particularly via digital and data led channels.
  • Maximising the commercial potential through intelligent engagement and use of our databases of players, fans, and customers.
  • Maximising the potential of FA competitions, such as FA Cups and England teams both in the UK and international markets.
  • Ensuring commercial potential of The FA OTT platform, in line with the broadcast strategy.
  • Ensuring the commercial team collaborate with key partners internally to maximise the impact on our overall strategy.
  • Leading commercial discussions with UEFA, FIFA and other Federations.
  • Creating and developing new commercial opportunities.
  • Leading significant sales negotiations, able to cut through and close deals with maximum impact.
  • Executes additional tasks as required in order to meet FA Group changing priorities.
  • Comply with all company policies and procedures to ensure the highest standards of health, safety and wellbeing can be maintained.
  • As part of The FA’s commitment to ensuring a safe environment for everyone in football, every employee will be required to complete a DBS check. The level of the check required will be based on the activity of the specific job role and in line with legislation and government guidance.

What are we looking for?

Critical Experience

  • Proven success in a high profile and demanding commercial environment and can evidence sound commercial judgement and decision-making capability.
  • Operates successfully in a matrix organisation where managing and influencing internal stakeholders is the norm alongside a naturally collaborative style.
  • Proven ability to negotiate multi-million-pound contracts and develop strong relationships with key strategic partners.
  • Savvy in the strategy and use of digital platforms to develop and activate revenues.


  • A successful leader who has a proven track record of building high performing teams and developing a healthy and inclusive culture, a role model for FA values.
  • High standards of personal integrity and EQ.

What’s in it for you?

We are committed to ensuring everyone can flourish in their roles, to achieve this we have unique office spaces under the arch of the iconic Wembley National Stadium, which is the home of English Football. We are also delighted to offer a world-class, Elite Performance Centre, St. George’s Park in Staffordshire which is an exceptional setting to develop and inspire high-performing England teams and leaders.

We pride ourselves in offering a competitive salary as well as great opportunities to develop and grow in your role. But that is not all; we also have a range of exciting benefits, some of which can be found below:

  • Access to event day tickets at Wembley Stadium, alongside a host of regular internal events throughout the season encouraging you to connect and learn with your colleagues and look after your mental health and wellbeing.
  • Free, nutritious lunches, at Wembley Stadium and St. George’s Park.
  • Free private medical cover.
  • A contributory pension scheme.
  • An additional Thank You days leave, volunteering days as well as 25 days annual leave.
  • A hybrid working model offering flexibility on where you work.

For more information on what it is like to work at The FA, please visit our FA Careers page,

Our Organisation

The Football Association [The FA] is the not-for-profit governing body of football in England. It is responsible for promoting and developing every level of the game, from grassroots through to the professional game, and generates significant revenue to support investment into English football each year.

The FA oversees England international teams across men’s, women’s, youth and disability football, as well as running the National League System and FA Competitions including the Emirates FA Cup, Barclays FA Women’s Super League, FA Women’s Championship, and Vitality Women’s FA Cup, and the world-class facilities of Wembley Stadium and St. George’s Park, all with a purpose to Unite the Game and Inspire the Nation.

We currently work within a hybrid working model whereby the expectation is to work from your contractual location for part of the week, and as and when required by the team. The remaining days can be worked remotely. We will continue to monitor this model and it may be adjusted in future if deemed necessary.

Your contract with The FA will specify a fixed location of either Wembley Stadium, St. George’s Park or our Processing Centre, unless the role is advertised as a homebased contract. The contractual location of this role can be found at the top of this advert on our FA vacancy page.

The FA, For All, For You

Our equality, diversity and inclusion strategy forms an integral part of our long-term commitment to using our influence across English football to create a game free from discrimination.

A Game For All outlines three key strategic commitments – Lead the Change, Be the Change, and Inspire the Change – which will ensure tackling discrimination remains a core priority for English football for years to come.

We are a diverse workplace, aspiring to represent football across the country. The Football Association actively promotes inclusion and diversity, encouraging you to be the best version of yourself at work.

We welcome applications from everyone and are proud to be an equal opportunities employer. If you have any particular requirements in respect of the recruitment or interview process, please mention this during your application.

As part of The FA’s commitment to ensuring a safe environment for everyone in football, every employee will be required to complete a DBS check. The level of the check required will be based on the activity of the specific job role and in line with legislation and government guidance.

Senior Commercial Partnerships Manager – England Rugby

Reporting to the Partnerships Lead, you will be responsible for leading a team of Account Managers and Executives in delivering rights across our roster of Commercial Partners. As a Senior Commercial Partnerships Manager, you will also be responsible for developing and executing sponsorship strategies, building relationships with key stakeholders, and maximizing the relationship we have with our professional teams.


  • Manage a portfolio of RFU Commercial Partners, both individually and across your team of Account Managers and Account Executives.
  • Ensure the needs of both Partners and the RFU are met and that you have a robust understanding of the partner brands, business and objectives.
  • Lead on managing all commercial delivery aspects related to our professional teams.
  • Ensure that the relationship with all Partners is managed efficiently and consistently, contractual rights are professionally delivered and that you constantly challenge yourself and the team to develop new and innovative ways to provide value to both the Partner and the RFU.
  • Ensure that all aspects of the relationship are effectively managed, including delivering clear and agreed campaign objectives and plans against each of their core rights.
  • Ensure that all RFU departments are engaged in partnerships and provide the necessary support to deliver against Partner objectives with constant communication and collaboration.
  • To have a solid understanding of the contractual process including excellent attention to detail.
  • Ensure consistency in our rights delivery, constantly identifying ways in which the team can improve, distinguishing ourselves as an industry-leading rights holder.
  • To communicate the broader RFU vision and strategy to Partners and update them on a regular basis about the business as a whole and the developments within it.
  • To have a high standard of presentation style and delivery.
  • Assisting in the development of new revenue streams for the commercial department from Partners and through new ideas and propositions (including up-sells).
  • The ability to prioritise and manage workload to ensure that there is a prioritised level of support for all Partners.
  • To ensure that meetings, debriefs and learnings take place on a regular basis.
  • To lead and manage commercial partnership projects within the team or with other RFU departments.
  • Assist Partnerships Lead in driving an ambitious team culture, where teamwork and innovation is at the heart of what we do.

Person Specification

The skills and attributes outlined in this description are not exhaustive and we welcome candidates who can bring different relevant experiences to the role

Qualifications, skills & experience:


  • Committed to actively contributing to and building an inclusive BACK culture in your role and day to day behaviours.
  • Credible and relevant experience – it is imperative you have sponsorship or marketing background from within an agency, brand or rights holder. Experience in partnership management, marketing, PR and event management is essential.
  • Demonstrable experience managing high level client accounts and stakeholders.
  • Experience in managing a team.
  • Comprehensive knowledge of sports marketing.
  • Attention to detail is imperative.
  • Good knowledge of Word, Excel, PowerPoint and Outlook.
  • Experience with dealing, and managing appearances with, elite athletes, players and coaches.


  • An excellent skill set across sponsor servicing, marketing, PR and event management.
  • Effective communication and interpersonal skills.
  • Motivated by personal achievement as well as team success.
  • Exhibit drive and personal ambition – able to work autonomously when required
  • Committed to achieving excellence in own work.
  • Will preferably already have an interest in sport and an awareness of the structure and operation of the game in England.

Additional Information:

  • All role holders must maintain an appropriate standard of confidentiality. Any disclosures of confidential information (including personal information kept on computer or other media) made unlawfully outside the proper course of duty will be treated as a serious disciplinary offence.
  • The role description, person specification, job level and job title may be subject to change at the discretion of the RFU and under business developments. Any changes will be communicated to the role holder as appropriate.

Head of Partnerships & Hospitality – Millwall

The role includes, but is not limited to:

  • Developing and implementing the commercial and hospitality strategy for the business.
  • Responsible for the account management, rights planning and delivery for key partners.
  • Building a strong sales pipeline via category research and both network and cold outreach, in-line with commercial strategy, alongside Partnerships and Hospitality Managers
  • Understanding the value drivers of the business and identifying profitable commercialopportunities to grow revenue.
  • Reviewing and benchmarking existing products and services, proactively identifying futureopportunities for both commercial and service improvements.
  • Ensuring that regular reviews are carried out with partners, to ensure that their partnershipobjectives are being met and that best-in-class service is achieved; while developing futureimprovements.
  • Ensuring that all commercial activities meet or improve on budget, cost, volume and efficiencytargets (Key Performance Indicators (KPIs)) in line with business objectives.
  • Budget responsibility for advertising and sales as well as hospitality, ensuring strong commitment for value for money and departmental profitability.
  • Ensuring good relations and communications with all members of the team and responding politely and in a timely fashion to internal and external customers
  • Lead and develop Partnership Manager and Hospitality Manager as part of line management responsibility, through objective-based performance management.
  • Line management of sales administrator ensuring accurate and timely reporting and record keeping to support effective prioritisation and resource planning
  • Responsible for the planning, organisation and delivery of a variety of partner related events and activity.
  • Support the Partnerships Manager across all Partners when required.
  • Support the Partnerships Manager in any deal renewal planning / negotiation.
  • Develop bespoke proposals and presentations for partners with support from the CommercialDirector.
  • Manage reporting and performance tracking across partnerships and hospitality accounts.
  • Oversee brand management and IP protection.
  • Coordinate and lead project status meetings where required.
  • Lead the on-boarding of new clients across all partnerships
  • Work closely with other departments to find and deliver added value for partners and hospitalityguests.Essential / Desired Requirements:
  • A minimum of four years’ experience in a sales or account management environment ideally in the venue sales or hospitality industry
  • Proven experience of meeting and exceeding targets and KPIs
  • Resilient mindset
  • Ability to build strong and long-lasting relationships
  • Effective communication skills both written and oral
  • A self-motivated individual who thrives in a fast-paced environment, with the ability to work flexibly with a range of internal and external stakeholders.
  • Outgoing personality. Personal Skills:
  • Trustworthy, conscientious, and reliable
  • Ability to work under own initiative as a self-starter
  • Ability to work calmly under pressure.
  • A clear, polite, and professional manner
  • Representing the Club in a professional manner. This is a high-profile role; therefore, you must always present with a clean and smart appearance while demonstrating the clubs values.
  • Upholding and promoting the Club’s policies and procedures, including Health and Safety, Safeguarding and Equal Opportunities policies and procedures.Hours of work:You will be required to work between 9.00am and 5.00pm Monday to Friday, and you will be expected to work as reasonably required to fulfil the needs of the business. The post holder will be required to work on home match days, both evenings and weekends.

Partnerships Coordinator – Formula E

In its first eight seasons, Formula E has crowned seven different champions and celebrated 23 winners in 100 races. With more automotive manufacturers on the grid than any other motorsport, the ABB FIA Formula E World Championship is one of the world’s most compelling racing series and enters its ninth season as the fastest growing sport on the planet.

But we’re more than a race; Formula E was founded to counteract climate change by accelerating the adoption of electric vehicles and as an unparalleled proving ground for race-to-road electric vehicle technologies. In Season 9, our ambition has grown as has our vision to accelerate sustainable human progress through an all out race for better futures. The only sport certified net zero carbon since inception, Formula E is a beacon for fans who want to enjoy edge-of-seat racing today at the same time as having a positive effect on the world tomorrow.

Formula E is a unique fusion of world class sport, sustainability, and cutting edge technology on a global stage. Season 9 signals the start of the Gen3 era in the sport with the debut of the third generation race car – the fastest, lightest, most powerful and efficient electric race car ever built. Formula E will also go further than ever before in Season 9 with 17 races in 10 iconic world cities.

Working with us

At Formula E, we have created an environment that supports our colleagues to perform at their best. We are innovative, curious and we love the world we live in which is why we value sustainability. We believe that work should be fun and, whilst we are passionate about delivery, we are one team and supporting each other is key to our success.

Your role

Working in the Commercial team, the Partnership Coordinator will be responsible for supporting the delivery of commercial and marketing initiatives designed to deliver measurable success for our Teams & Manufacturers.

Key deliverables:

This role is responsible for providing high level client support to our Teams and Manufacturers across campaign activations, hospitality/ticketing programmes, and branding.

You will provide an exceptional level of service and clear communication to support our Teams’ and Manufacturers’ promotion of their association of the ABB FIA Formula E World Championship.

What you will be doing:

  • Develop and cultivate authentic, close working relationships with selected Teams by understanding their objectives and anticipating their needs
  • Support the day-to-day delivery of requirements for selected teams and manufacturers to ensure successful amplification of Championship initiatives
  • Work closely with other departments (i.e. Event Experience, Hospitality, Digital, Communications, Merchandising, Insights, Marketing/Brand, Sustainability, Finance) to deliver best in class service to our teams and manufacturers
  • Contribute to the development of forward-thinking, innovative marketing solutions that will improve the activation of teams’ association with the Championship
  • Collaborate with teams on the development and timely approval of all team marketing assets to ensure collateral is consistent with Formula E’s brand guidelines
  • Ensure all guests (customer, employee, VIP and media) have an unforgettable hospitality experience, providing full support pre, during and post-race
  • Support across appropriate internal and external reporting
  • Manage the compilation and dissemination of relevant communications materials to ensure internal and external stakeholders are kept abreast of team initiatives and updates.

What we are looking for

Experience required:

  • Previous experience working in a sponsorship/partnership role, preferably in a sports environment

Skills and aptitudes required:

  • Exceptional organisational skills with the ability to coordinate multiple initiatives simultaneously
  • An adaptable, collaborative and solutions-focused mindset
  • Strong attention to detail with excellent written and verbal
  • communications skills
  • A desire to learn and develop with the team
  • Additional languages a bonus

Personal qualities required:

  • Ability to work under minimum supervision with a “can do” attitude
  • An adaptable, collaborative and solutions-focused mindset


  • Ability to travel to international race locations as and when required.

The small print…

Before applying, please make sure you read the Formula E Privacy Notice available on our website:

We receive a high number of applications per role and therefore ONLY successful applicants will be contacted.

PLEASE NOTE: It is unlawful to employ a person in a UK-based job who does not have permission to live and work in the UK. You should make yourself aware of how immigration laws apply to your situation before applying for any jobs. Formula E is an Equal Opportunity Employer. We offer a unique opportunity, a competitive salary and an environment that inspires innovation and supports professionals to perform at their best in their chosen fields.

Senior Digital Services Executive – InCrowd

  • A key member of the Digital and Data Services Team, with close collaboration with the Account Management team.
  • Day-to-day responsibility for leading the planning and delivery of marketing campaigns on email, push and other audience targeted marketing channels.
  • A thorough understanding of our customers’ data to be able to execute highly targeted and personalised digital marketing campaigns
  • Managing the automation of digital marketing campaigns
  • Managing client communications and expectations
  • Leading the reporting schedule for clients with a focus on email personalisation, engagement and ROI
  • A competitive salary commensurate with your experience will be offered
  • Predominantly based in our London office (3 days a week) but with some travel to clients and home working options

Are you the right person?

InCrowd is looking for a skillful professional with experience in CRM and Digital Marketing who is looking to take the next step in their career. The successful candidate will be leading on the delivery and implementation of CRM and digital strategy across a wide portfolio of clients.

This role will be pivotal in driving InCrowd’s ambition to deliver best-in-class digital campaigns for clients across email, as well as push notifications and personalised web content.

You will be responsible for creating targeted CRM plans directly with our clients to deliver against their core revenue and engagement KPIs. You will also be the lead point of contact with clients for any query or issue resolution.

With a passion for sport and fan engagement, you will be knowledgeable about our clients’ business objectives, have a creative approach to digital content and data, and a detailed approach to delivery and reporting.

You have used data, probably in the sports or consumer marketing field, to create personalised and hyper-targeted email marketing plans and execution of campaigns.

This will be a chance to grow a key part of the business and your verve, dynamism and enthusiasm for working with leading sports organisations will be vital to setting new industry benchmarks in this sphere.

You are a creative, organised thought leader with high levels of attention to detail and are looking to build your career with a fast growth organisation which is driving the digital transformation of sport. You will have the ability to manage internal and external stakeholders and deliver exceptional quality work in a fast paced environment with tight deadlines.

What will you be doing for InCrowd?

  • Lead on the day-to-day email, push and other targeted campaign planning and delivery for our digital services clients
  • Work alongside the Digital and Data Services Lead to define the delivery calendar to drive client success
  • Lead the implementation of delivery processes and procedures to ensure accuracy and consistency across all clients
  • Manage and report on all email campaign activity via the DotDigital platform and our own audience insights tools
  • Ensure high quality, up-to-date and compliant documentation exists for all email managed services in accordance with GDPR regulations
  • Manage the reporting structure for clients focussed on email personalisation, engagement and ROI
  • Opportunity to develop and own multi-channel marketing communications programmes
  • Support the team lead in management and development of other team members

Candidate Criteria


  • Proven track record for leading the planning and delivery of CRM campaigns programmes against revenue and engagement KPIs
  • Experience in CRM technology and how to use it best to drive effective and efficient results
  • Managed internal and external partners to create value-enhancing CRM-based communications
  • Proven track record for improving the output of CRM alongside other digital offerings such as push and targeted adverts
  • Experience in designing and implementing email automations and customer journeys to drive increases in engagement or revenue generation
  • Experience constructing and presenting easily-digestible reports on CRM activity, with recommendations on future enhancements for senior stakeholders
  • An understanding of database structures with proven experience using and manipulating data for targeted marketing campaigns
  • Excellent at data management and analysis with evidence of where you’ve turned insight into action.
  • An understanding of GDPR and experience of adopting compliant processes to email marketing

Technical Skills

  • Consumer and digital marketing experience using DotDigital or other ESPs
  • Skilled in database management and multi-level query building
  • Skilled in Microsoft Office software including Excel, Word, PowerPoint and Outlook, (thorough knowledge of Excel an advantage)


  • 2+ years in a CRM or marketing role with experience of executing data driven marketing campaigns
  • Understand, and be able to demonstrate, the need for meticulous attention to detail
  • Excellent stakeholder management including a proactive and measured approach to handling high-profile clients
  • Experience in the content approval process, the ability to adhere to a controlled release approval process
  • Excellent written and verbal communication skills
  • Self-motivated and comfortable taking the lead, as well as working in a team environment
  • Relevant educational and professional qualifications will be useful, but demonstrable practical success will be more important
  • Sports fan, and very likely to have worked in a sports business environment or have a high level of knowledge of the industry in order to understand client requirements

Who are we?

InCrowd is a data-led fan marketing company, but first and foremost, we are sports fans. We understand the unrivalled passion and dedication of supporters towards the clubs, leagues and players they care about.

We use technology to capture real-time fan consumption data and have enterprise-scale third-party data integrations enabling our clients to gain a better understanding of their fans, going well beyond who they are and delving deeper into their behavioural habits and fan characteristics. We link data to marketing through our proprietary digital experience platform which makes it easy for our clients to activate data-powered campaigns. This approach allows our clients to deliver relevant and timely content and marketing messages to fans, vastly enhancing the fan experience whilst achieving commercial objectives.

We work with multiple sports organisations and clubs including; Formula 1, ECB, 10 Premier League / Championship football clubs, Rugby Football League, Premiership Rugby & Sky Sports. We have seen rapid growth in our five-year history and have over 80 staff based in London and Brighton and now Australia and Hong Kong.

This role will be a challenge but it is a rare opportunity to be part of a fast-growing start-up business offering progression potential, opportunity and personal growth.

What will InCrowd be doing for you?

InCrowd offers a healthy, friendly and creative environment in our London office based but a hybrid of office and working from home possible.

We are proud of our culture and excited about the next steps for the company.

We also offer:

  • Company benefits.
  • Support for additional training and education.
  • Social events.
  • Opportunity for significant career progression in a fast-developing team.

Up for the challenge?

Send us your CV and something that shows us why you’re perfect for the role. This can be anything; an email, a video or perhaps a case study of previous work….. we want to find out more about you. Email everything to and we’ll be in touch.

Commercial & Partnerships Lead, – Women’s Professional Game, FA

In what is an exciting time for the Women’s Professional Domestic Game in England, the 22/23 season has seen record attendances and viewership of Women’s professional football in this country and the domestic leagues continue to grow at an unprecedented pace.

Since professionalisation in 2018, the Women’s domestic leagues have seen incredible growth under the leadership of the Football Association. At this transformational time for the game, we are looking to develop an independent structure that will allow the leagues to transition to a NewCo over the course of the next season.

We are searching for a Commercial and Partnerships Lead, who will play a key senior management role with Barclay’s Women’s Super League (BWSL) and Barclay’s Women’s Championship (BWC) to drive forward commercial programme during a period of transformational growth in the Women’s Professional Game.

You will lead the management and delivery of the commercial and partnerships programme as part of the women’s professional game division as it continues to transition to a NewCo, working closely with other FA Commercial, Marketing and wider teams.

We are searching for an individual who is passionate about the growth of Women’s football and will provide effective leadership for the Commercial and Partnerships Team.

Note: Women’s Professional Game includes the Barclays Women’s Super League (BWSL), Barclays Women’s Championship (BWC) and the Continental Tyres League Cup.

What will you be doing?


  • Lead a team in developing and delivering the commercial strategy and programme for the Women’s Professional Game (WPG)
  • Develop strong relationships with commercial contacts within BWSL and BWC clubs including attendance/input into BWSL & BWC Commercial Committee meetings.
  • Manage the ongoing consultation with BWSL and BWC clubs, specifically in relation to core terms and commercial rights of WPG governance – including Club Licence, Commercial Regulations and Broadcast Regulations.
  • Planning and management of commercial aspects of the Club Licence and Commercial Regulations.
  • Support in the commercial elements of digital and data development plans.
  • Work alongside all relevant internal teams (i.e. WPG Senior Leadership Team, league operations, broadcast, partnerships, communications, marketing) to implement commercial rights programme for BWSL and BWC and ensure delivery of rights for key stakeholders.
  • Oversee liaison with BWSL and BWC clubs (General Managers/CMK contacts) on management and delivery of club-led commercial rights for WPG partners.
  • Full review and rewording of commercial elements of BWSL and BWC Club Licence Application (for teams seeking promotion) and inclusion on Promotion Application Technical Panel for review of commercial aspects of applications.
  • Provide support to BWC and FA Women’s National League (FAWNL) clubs for the development of commercial plans as preparation for transition into BWSL and BWC.
  • Oversee ground-dressing programme for the WPG delivery including budgets, tender for procurement etc.


  • Drive value for the WPG’s portfolio of commercial partners supporting activation programmes and ensuring alignment to the strategic priorities of the WPG.
  • Oversee WPG commercial partnerships team ensuring efficient client servicing and delivery of rights.
  • Manage the insights and research support for current partners, renewals and future partnership discussions.
  • Support the delivery partnership renewals with key partners as relevant within each sponsorship term.
  • Oversee budget requirements across each partner liaising with other teams as required.


  • Champion world-class service delivery of league and club services; obtain customer feedback and make any improvements as necessary.
  • Lead, manage and coach the team effectively, ensuring all staff have regular personal development reviews, clear objectives and individual personal development plans.
  • Develop an annual business plan and budget for women’s professional game policy, licensing, and compliance, ensuring prioritisation and allocation of major tasks and that all risks are identified, and any mitigating actions put in place.
  • Execute additional tasks as required to meet FA Group changing priorities.
  • Comply with all company policies and procedures to ensure the highest standards of health, safety and wellbeing can be maintained.
    What are we looking for?

Essential for the role:

  • Experience in developing & delivering commercial strategies and programmes (sports focus)
  • Proven experience in leading and developing brand partnership activation plans and campaigns.
  • Excellent relationship & stakeholder management skills at all levels that can be used effectively both internally and externally.
  • Strong leadership and influencing skills.
  • Excellent project management skills.
  • Experience working with cross-functional project teams.
  • Proven experience working with sponsor agencies.
  • Proven experience in sponsorship programme creation and sale/negotiation.
  • Proven experience working with commercial contracts and legal teams.
  • Proven experience in managing and supporting direct reports and channelling their professional growth.
  • Skills and experience working alongside Marketing, Brand and Communications teams.
  • Strategic thinker able to consider wider and longer-term impacts.
  • Experience in sponsorship research and insight measurement Knowledge of football, sport and sponsorship markets.

Beneficial to have:

  • Relevant qualification/degree.
  • Interest and knowledge of women’s football.
  • Good contacts and relationships.
  • Experience working with broadcasters and the media.
  • Understanding of the digital marketing landscape.
  • Strong presentation and reporting skills.

What’s in it for you?

We are committed to ensuring everyone can flourish in their roles, to achieve this we have unique office spaces under the arch of the iconic Wembley National Stadium, which is the home of English Football. We are also delighted to offer a world-class, Elite Performance Centre, St. George’s Park in Staffordshire which is an exceptional setting to develop and inspire high-performing England teams and leaders.

We pride ourselves in offering a competitive salary as well as great opportunities to develop and grow in your role. But that is not all; we also have a range of exciting benefits, some of which can be found below:

  • Access to event day tickets at Wembley Stadium, alongside a host of regular internal events throughout the season encouraging you to connect and learn with your colleagues and look after your mental health and wellbeing.
  • Free, nutritious lunches, at Wembley Stadium and St. George’s Park.
  • Free private medical cover.
  • A contributory pension scheme.
  • An additional Thank You days leave, volunteering days as well as 25 days annual leave.
  • A hybrid working model offering flexibility on where you work.

For more information on what it is like to work at The FA, please visit our FA Careers page,

Commercial Executive – Essex CCC

This is an exciting opportunity for someone who thrives on being part of a team, wants to establish their career in the sports industry and is keen to succeed in a business development role. This position will enable the successful candidate to earn significant experience of the front end of commercial sports and they will carry significant responsibility for revenue generation within the organization, making them a key part of the business.

Job Responsibilities:

  • Responsible for driving new business within Matchday Hospitality and Partnerships
  • Core member of the Partnerships department, working towards agreed targets
  • Business development-based role with a primary focus on our core cricket product, creating a pipeline of interest and ultimately selling matchday hospitality packages to both private individuals and businesses, as well as partnerships / sponsorships to local, regional, national and international brands
  • Secondary sales focus on additional Club events such as Annual Golf Day, End of Season Dinner and Lords Long Room Lunch etc
  • Responsible for strategic development and creation of bespoke sales presentations, and appropriate pricing
  • Represent the Club at business networking events and be an Ambassador for the Club, as required
  • Use of a variety of sales tools including, but not limited to our current CRM database (Events500), LinkedIn, social media networking, phone and email
  • Database management, with responsibility to grow our corporate database
  • Support with matchday hospitality delivery, as required
  • Reporting into Commercial Manager, and ultimately Head of Commercial,working within a supportive environment towards collective goalsPackage; £25k basic, excellent commission structure, plus additional benefits such as 8% non-contributory pension, free breakfasts, staff social events, free city centre parking, mobile phone, discounts on merchandise and free match tickets!

Working Hours: Monday – Friday 9am – 5pm. Primarily office based but this role naturally will involve a considerable time ‘out of the office’ meeting contacts and developing relationships. Candidates are expected to work increased hours during busy periods of the year, especially in season and occasional evening and weekend work will be required.

Desirable attributes:

  • A minimum one year’s sales experience, in any industry
  • B2B sales experience preferable
  • Hospitality sales and / or sponsorship sales a bonus, but not essential
  • Interest and knowledge of cricket helpful, but not essential
  • Personable, hardworking, business minded, entrepreneurial
  • Ambitious and strategic mindset
  • Results and target driven
  • Strong communication, written and presentation skills
  • Ability to work independently, but as part of a team
  • Ability to work well under pressure and meet deadlines
  • Experience of using Microsoft Office, Powerpoint and a CRM system
  • Full driving license helpful, but not essential