Manager – Brand Licensing – ICC

About the job

The International Cricket Council (‘ICC’) is the global governing body for the sport, which administers all aspects of international cricket.

We are currently looking for a Manager – Brand Licensing, based at the ICC headquarters in Dubai, UAE. The role will report to the Vice President – Commercial & Operations. The Brand Licensing Manager is responsible for managing the ICC’s global licensing and merchandising programmes, driving sales growth, ensuring effective brand representation and commercial growth across all men’s and women’s events, as well as during non-event windows. This role encompasses licensing, merchandise, e-commerce, travel and tours, memorabilia, franchising, and new programme development.

The Brand Licensing Manager will develop strategy, negotiate with partners, and oversee the execution of all licensing activities ensuring both commercial success and operational excellence. The role requires both commercial acumen and the ability to deliver innovative, fan-focused programmes that deepen engagement and drive revenue.

Principal Accountabilities

Responsibilities and accountabilities of Manager – Brand Licensing includes but are not limited to the following:

Strategy

  • Develop and implement strategies to maximise the commercial potential of the ICC brand through licensing and merchandising programmes
  • Digital & E-commerce: Expand ICC’s e-commerce licensing programme, online marketplaces, and direct-to-consumer channels.
  • Brand Extension: Identify and launch new product categories, licensing models, and market opportunities that align with ICC’s business objectives
  • Sustainability & Ethics: Ensure licensees comply with globally recognised standards on ethical manufacturing, sustainability, and fair-trade standards.
  • Global Market Knowledge: Adapt licensing strategies to regional markets, respecting cultural preferences and IP regulations.

Negotiation

  • Lead the sales, procurement, negotiation and contracting process for all approved licensees across the programme.
  • Work collaboratively with the finance and legal teams on licensee negotiations, agreements, contracts and revenue forecasts
  • Manage the appointment and relationship of third party sales agencies.
  • Oversee internal reporting, sales tracking and KPI tracking.

Execution

  • Licensee & Partner Management: Build and maintain strong relationships with licensing partners, manufacturers, retailers, and distributors. Provide support to ensure compliance with ICC brand guidelines and contract terms.
  • Brand Protection: Safeguard the ICC brand by monitoring and enforcing licensing agreements and trademarks, tackling counterfeit products and unauthorised usage.
  • Product Development: Collaborate with licensees on product innovation, conducting market research, tracking consumer trends, and contributing to design and development.
  • Marketing & Promotion: Work with the ICC marketing team to deliver campaigns that drive awareness and sales of licensed products, including advertising, activations, and digital campaigns.
  • Event Integration: Ensure seamless integration of licensing programmes into ICC events, including fan zones, hospitality areas, and merchandising activations.
  • Financial Management: Manage budgeting, forecasting, and financial tracking of the licensing programme to maximise revenue while maintaining cost efficiency.
  • Legal Compliance: Ensure all licensing activities comply with IP, consumer protection, sustainability, fair-trade, and international trade laws.
  • Reporting & Analysis: Provide regular reporting and insights to senior management on programme performance, including revenue projections, sales trends, and ROI on licensing initiatives.

Knowledge, Skills, Attitude and Experience

  • Bachelor’s degree in business, marketing, sports management, or related field. MBA or licensing/brand certifications are an advantage
  • A minimum 5-7 years’ experience in sports marketing or licensing programme specifically account management experience with Brand, IP management, licensing and/or Event experience.
  • Strong knowledge in licensing, brand compliance, contracts, and global sports/merchandising markets.
  • Strong knowledge in licensing, including developing new business opportunities, closing licensing deals, and delivering revenue growth.
  • Experience in managing sales agencies, data providers and specialist consultancies.
  • Understanding of cricket and the broad landscape of commercial rights – governing bodies, members and players
  • Proven capabilities and skills on contract negotiation, with support of legal and finance specialists
  • Experience of delivering multiple campaigns within budget and on time
  • Skilled in using data and analytics to inform decision-making and build commercial business cases.
  • Excellent communication, negotiation, strategic thinking, and project management skills, with a collaborative and ethical approach.
  • Strong communication, negotiation, and stakeholder management; strategic thinking; project management; collaborative and ethical approach.
  • Exceptional time management skills and attention to detail.
  • Result Orientation: Proactive, solutions-focused, and resourceful in driving licensing initiatives, overcoming obstacles, and achieving commercial and strategic goals.
  • Continuous Learning: Open to feedback, adaptable, and committed to improving licensing processes, market knowledge, and global best practices.
  • Stakeholder Focus: Responsive to the needs and perceptions of internal teams, licensees, member boards, and external partners, ensuring positive relationships and brand alignment.
  • Communication: Ability to influence, negotiate, and present effectively with internal teams, senior management, and international partners.
  • Collaboration & Teamwork: Works cooperatively across departments and with external partners, fostering a proactive, committed, and supportive environment to deliver shared objectives.

Conditions of Employment

  • The role is based in our headquarters in Dubai, UAE.
  • The selected candidate will be required to provide two recent work references: and
  • The compensation offered will be commensurate with qualifications and experience.

Apply now.

Manager – Media & Corporate Communications – ICC

About the job

The International Cricket Council (‘ICC’) is the global governing body for the sport, which administers all aspects of international cricket.

We are currently looking for a Manager – Media & Corporate Communications, based at the ICC headquarters in Dubai, UAE. The role will report to the General Manager – Events and Corporate Communications. To lead the strategic development and execution of global media and communications initiatives that amplify the ICC brand, enhance fan engagement, and elevate the impact of ICC events effectively engaging global audiences.

Key responsibilities include:

  • The ICC Brand: Strategically communicate the ICC narrative to enhance brand reputation and safeguard its public image. Tell the ICC story to build the ICC brand and protect its reputation.
  • Engaging and Expanding Audiences: Develop targeted PR campaigns to deepen engagement with existing fans and attract new audiences, creating measurable value.
  • Supporting Strategic Initiatives: Align PR efforts with the global growth strategy to reinforce key ICC messages across diverse markets. Support the successful delivery of the global growth strategy.
  • Positioning ICC Leadership: Strategically promote the Chair, CEO, and senior ICC officials in key global media outlets to elevate their profiles and reinforce ICC’s leadership position.
  • Delivering World-Class Communications: Lead the development and execution of impactful PR strategies for corporate communications and ICC events, establishing a best-in-class media relations programme that aligns with organizational objectives.

Principal Accountabilities

Responsibilities and accountabilities of Manager – Media & Corporate Communications includes but are not limited to the following:

  • Drive the development and implementation of the ICC communications strategy, focusing on compelling storytelling that elevates the ICC brand, promotes key narratives, and builds heroes and role models in the sport to enhance fan engagement globally.
  • Develop and manage media and PR campaigns for all ICC events in collaboration with Local Organizing Committees (LOCs), proactively pitching stories that highlight ICC’s initiatives, showcase marquee events, and reinforce ICC’s position as a global leader in cricket.
  • Develop and execute corporate communications plans to support ICC’s commercial, broadcast, and digital strategies, identifying key PR opportunities and organizing launch events that align with ICC’s brand objectives.
  • Lead and manage the daily media relations programme, including media monitoring, issues briefs, media inquiries, and media events. Proactively identify and address reputational risks, ensuring consistent, strategic messaging.
  • Collaborate with fellow Media and Corporate Communications Manager to drive strategic media initiatives for key areas of the global growth strategy, delivering clear, impactful messaging that highlights milestones and initiatives to diverse international audiences.
  • Prepare executive briefings, speeches, and key messages for senior ICC staff, aligning internal and external communications with ICC’s strategic priorities and brand positioning.
  • Evaluate, plan and deliver an effective stakeholder communications programme around all ICC activities
  • Take charge of all PR and Communication related work under the guidance of fellow Manager – Media and Corporate Communications and support him in all other areas of the department including crisis management.
  • Be the main point of contact for the marketing team in the media department, supporting all their initiatives by drafting media releases and pitching stories in the media.

Knowledge, Skills, Attitude and Experience

  • Bachelor’s degree in communications, Journalism, Public Relations, Marketing, or a related field.
  • Master’s degree in communications, Media Studies, or Sports Management is preferred.
  • Minimum of 7-9 years of experience in media relations, corporate communications, or public relations, preferably within the sports, entertainment, or global events sector.
  • Significant experience in sporting environment with global experience desirable.
  • Proven experience in developing and executing high-impact PR and media strategies for international organizations or major sports events.
  • Strong background in engaging with global media outlets, sports journalists, and influencers to promote key organizational messages.
  • Expertise in story-telling, stakeholder management and media relations. Demonstrated experience in managing large-scale media and PR campaigns, including crisis communication and reputation management.
  • Strong background in engaging with global media outlets, sports journalists, and influencers to promote key organizational messages.
  • Ability to work efficiently in a fast paced, pressurised environment
  • Proven experience of working cross-functionally internally and externally
  • Deep understanding of the global media landscape, including key sports and cricket-focused outlets.
  • Strong grasp of international media relations, crisis communication, and reputation management.
  • Skilled in Microsoft Office Suite, particularly PowerPoint and Word, for creating executive presentations and media briefings.

Conditions of Employment

  • The role is based in our headquarters in Dubai, UAE.
  • The selected candidate will be required to provide two recent work references: and
  • The compensation offered will be commensurate with qualifications and experience.

Apply here.

CEO – ICC

  • JOB POSITION: CHIEF EXECUTIVE OFFICER
    DUBAI | FEBRUARY 2025
    Conditions of Employment
  • The role is based in our headquarters in Dubai, UAE.

The International Cricket Council (‘ICC’) is the global governing body for the sport, which
administers all aspects of international cricket.


We are seeking a Chief Executive Officer to lead the ICC, driving the strategic vision, operational
excellence, and growth of cricket globally. This critical leadership role involves overseeing all
aspects of the organization, ensuring alignment with its goals and values while fostering strong
relationships with stakeholders. The CEO will champion innovation, uphold the highest standards,
and deliver initiatives that elevate cricket’s global profile, creating impactful experiences for fans,
players, officials, and partners. The role will report to the ICC Chair.


Principal Accountabilities
Responsibilities include but are not limited to the following:
Strategic Leadership

  • With the Board, shape the strategic direction, vision and priorities for the ICC.
  • Develop the capabilities required to deliver the strategic direction and vision including
    ensuring effective implementation and monitoring progress of the same.
  • Maintain a strong awareness of the context in which the ICC operates including the
    competitive market landscape, opportunities, threats and industry developments.
    Operational Excellence
  • Oversee the day-to-day operations of the governing body, ensuring efficiency and
    effectiveness.
  • Develop and manage a high-performing executive team.
  • Ensure the organization’s infrastructure, including venues and technology, meets world
    class standards.
    Cricket
  • Organise successful world class ICC cricket events in conjunction with the host
    country/countries.
  • Supervise the correct administration and interpretation of the Laws of the Game, Playing
    Conditions and playing Code of Conduct.
  • Facilitate and monitor the future tours programme of Full Members.
  • Protect the integrity of the game through various measures including anti-corruption, anti
    doping and safeguarding.
    Commercial, Digital & Marketing
  • Optimise sustainable commercial arrangements for the ICC and its Members through new
    and existing broadcast, sponsorship and other opportunities and partnerships.
  • Strengthen and grow the ICC’s digital offering and establish initiatives to increase fan
    engagement.
  • Seek and develop marketing opportunities for ICC strategic initiatives.
    1
    JOB POSITION: CHIEF EXECUTIVE OFFICER
    DUBAI | FEBRUARY 2025
    Finance
  • Prepare an annual operational budget showing the level of funds necessary to enable the
    ICC to carry out its operational functions in line with the strategic direction in each financial
    year.
  • Ensure the maintenance of proper accounts showing all monies and funds received by the
    ICC and the disbursement of all expenses by the ICC as well as the preparation of audited
    accounts each financial year.
    Communication & representation
  • With the ICC Chair, represent the interests of the ICC publicly.
  • Communicate effectively internally with the Board, the senior executive team and rest of
    staff in a compelling and authentic manner.
  • Establish and maintain strong relationships with a diverse stakeholder group including ICC
    Members, fans, sponsors, broadcast & media, players and other relevant stakeholders.
    Governance
  • Assess risks to the ICC and ensure they are monitored and minimized.
  • Ensure that the corporate governance requirements of the ICC and its group of companies
    are met including the convening of an AGM each year.
  • Ensure adherence to legal guidelines and in-house policies to maintain the ICC’s
    compliance with legal and business ethics.
  • Promote integrity, inclusivity, and good governance practices in all operations.
  • Sit in an ex officio capacity as a non-voting Director on the ICC Board.
  • Work under the supervision of the ICC Chair.
    Knowledge, Skills, Attitude and Experience
  • Educated to degree level or equivalent professional qualifications or experience.
  • Minimum of 10+ years in senior leadership roles, such as CEO, COO, or Director.
  • Proven track record of heading a business with an annual turnover of $250M or more.
  • Demonstrable success in managing complex organizations, preferably in sports or related
    sectors.
  • Strong understanding of cricket’s global ecosystem, including governance, competitions,
    and development pathways.
  • Proven ability to craft and implement long-term strategic initiatives.
  • Experience balancing governance, commercial growth, and stakeholder engagement.
  • Experience negotiating sponsorships, broadcasting rights, and other revenue-generating
    activities.
  • Proven track record of executive leadership in sports, business, or related fields.
  • Ideally has strong experience of leading change
  • Demonstrable success in strategic planning and stakeholder management.
  • Experience working with sports federations, associations, or governing bodies is highly
    desirable.
  • Visionary and strategic thinker with a passion for cricket.
  • Integrity, professionalism, and a commitment to ethical governance.
  • Resilient and adaptable in a dynamic and high-pressure environment.


    If you feel that you can meet the challenge, please email your CV, with a covering letter detailing
    your current salary and benefits and expectations to recruitment.ceo@icc-cricket.com.
    The last date to respond to this advert is close of business Monday 10 March.

RFP For Brand Exposure Valuation – ICC

The International Cricket Council (ICC) has issued a Request for Proposals (RFP) for Brand Exposure Valuation research services for all ICC International events from 2024 till 2027, in addition to biannual reports for Bilateral Cricket for the same set time period.

The ICC is seeking to appoint a suitably experienced organization that can measure and present the levels of brand exposure delivered to ICC’s commercial partners and the ICC through Event branding touchpoints, specifically digital media valuation, valuation of tangible and intangible non broadcast assets and consumer research.

This RFP is intended to attract responses from financially strong companies with trained personnel and extensive experience in providing similar services, and with the capability to deliver to a world-class standard.

Following the tender process, companies will be notified if their submission was successful.

The RFP is available here.

Tender for Digital Production and Content Services for ICC

  1. ICC Business Corporation FZ LLC (“IBC“), a wholly owned subsidiary of the International Cricket Council Limited (the “ICC”), is incorporated under the regulations of the Dubai Development Authority in the United Arab Emirates, and is sanctioned by the ICC to organise ICC Events and to exploit all commercial rights pertaining to ICC Events throughout the world.
  2. 1.2  IBC wishes to appoint a company to provide digital content production, publishing and management including, without limitation, the services set out in Appendix B (the “Services”) in connection with the ICC Event(s) and 24-7 coverage of global cricket year-round.
  3. 1.3  Unless otherwise defined elsewhere, capitalised terms used in this ITT have the meanings set out in Appendix A.

2. OBJECTIVES

  1. 2.1  The purpose of this ITT is to invite interested and qualified Applicants to submit Tenders for the right to provide the Services to IBC, as described in the overview of Services set out in Appendix B and on the terms and subject to the conditions set out in this ITT.
  2. 2.2  This ITT invites Tenders from Applicants with:
    1. (a)  extensive proven experience in providing services similar to the Services;
    2. (b)  a strong financial position;
    3. (c)  sufficientresources(inparticularstaffing)toprovidetheServices;and
    4. (d)  personnel who are always familiar with the latest social media trends and have experience working with high profile talent.
  3. 2.3  In submitting a Tender for the right to provide the Services each Applicant must:
    1. (a)  complete, sign and return the form as set out in Appendix E, together with its Tender, by the applicable date specified in the Timetable;
    2. (b)  provide adequate and detailed answers and information to meet the requirements of the Criteria (as set out in Appendix C); and
    3. (c)  provide a full, detailed breakdown of costs in relation to creating the full list of deliverables required as part of the Services within the Price Quotation (as detailed in Appendix F).
  4. 2.4  In submitting its Tender, each Applicant will have to establish that it satisfies (or will satisfy in a timely fashion) the Criteria and the Requirements. IBC will evaluate the Tenders based on the extent to which they satisfy such conditions and requirements.
  1. 2.5  Each Applicant should provide satisfactory evidence to IBC in its Tender of its financial standing and of its ability to meet the commitments it makes in its Tender. IBC reserves its right to require appropriate bank guarantees and/or parent company performance guarantees.
  2. 2.6  IBC may, in its absolute discretion, waive any of the conditions and/or requirements set out in this ITT in respect of any or all of the Applicants. Each Applicant will be evaluated on the overall merits of its Tender and the Successful Applicant(s) may not have satisfied all conditions and requirements and may not necessarily be the one which offers the most competitive financial terms.

Tender for Metaverse Experiences – ICC

  1. ICC Business Corporation FZ LLC (“IBC“), a wholly owned subsidiary of the International Cricket Council Limited (the “ICC”), is incorporated under the regulations of the Dubai Development Authority in the United Arab Emirates, and is sanctioned by the ICC to organise ICC events and to exploit all commercial rights pertaining to ICC events throughout the world.
  2. 1.2  IBC wishes to appoint a company to provide design, build and manage an ICC Cricket Metaverse Experience in relation to the ICC Men’s Cricket World Cup 2023 including, without limitation, providing the services set out in Appendix B (the “Services”).
  3. 1.3  Unless otherwise defined elsewhere, capitalised terms used in this RFP have the meanings set out in Appendix A.

2. OBJECTIVES

  1. 2.1  The purpose of this RFP is to invite interested and qualified Applicants to submit Proposals for the right to provide the Services to IBC, as described in the overview of Services set out in Appendix B and on the terms and subject to the conditions set out in this RFP.
  2. 2.2  This RFP invites Proposals for the right to provide the Services from Applicants with:
    1. (a)  extensive proven experience in providing services similar to the Services;
    2. (b)  a strong financial position;
    3. (c)  sufficient resources (in particular staffing) to provide the Services; and
    4. (d)  trained personnel.

Tender for economic impacts and broader benefits reporting – ICC

ICC Business Corporation FZ LLC (“IBC“), a wholly owned subsidiary of the International Cricket Council Limited (the “ICC”), is incorporated under the regulations of the Dubai Development Authority in the United Arab Emirates, and is sanctioned by the ICC to organise ICC Events and to exploit all commercial rights pertaining to ICC Events throughout the world.

IBC wishes to appoint a company to provide economic impact and broader benefits reporting for ICC Events including, without limitation, the services set out in Appendix B (the “Services”) in connection with the ICC Event(s).

Unless otherwise defined elsewhere, capitalised terms used in this RFP have the meanings set out in Appendix A.

2. OBJECTIVES

The purpose of this RFP is to invite interested and qualified Applicants to submit Proposals for the right to provide the Services to IBC, as described in the overview of Services set out in Appendix B and on the terms and subject to the conditions set out in this RFP.

This RFP invites Proposals for the right to provide the Services in respect of the ICC Event(s) from Applicants with:(a) extensive proven experience in providing services similar to the Services; (b) a strong financial position;

(c) sufficient resources (in particular staffing) to provide the Services; and
(d) trained personnel who are familiar with major international sporting events.

2.3  In submitting a Proposal for the right to provide the Services in respect of the ICC Event(s) each Applicant must:

(a)  complete, sign and return the form as set out in Appendix E, together with its detailed Proposal, by the applicable date specified in the Timetable;

(b)  provide adequate and detailed answers and information to meet the requirements of the Criteria (as set out in Appendix C); and

(c)  provide a full, detailed breakdown of costs in relation to creating the full list of deliverables required as part of the Services within the Price Quotation (as detailed in Appendix F).

2.4  In submitting its Proposal, each Applicant will have to establish that it satisfies (or will satisfy in a timely fashion) the Criteria and the Requirements. IBC will evaluate the Proposals based on the extent to which they satisfy such conditions and requirements.

Each Applicant should provide satisfactory evidence to IBC in its Proposal of its financial standing and of its ability to meet the commitments it makes in its Proposal. IBC reserves its right to require appropriate bank guarantees and/or parent company performance guarantees.

IBC may, in its absolute discretion, waive any of the conditions and/or requirements set out in this RFP in respect of any or all of the Applicants. Each Applicant will be evaluated on the overall merits of its Proposal and the Successful Applicant(s) may not have satisfied all conditions and requirements and may not necessarily be the one which offers the most competitive financial terms.

Tender for provision of apparel for ICC

  1. 1.1  ICC Business Corporation FZ LLC (“IBC“), a wholly owned subsidiary of the International Cricket Council Limited (the “ICC”), is incorporated under the regulations of the Dubai Development Authority in the United Arab Emirates, and is sanctioned by the ICC to organise ICC Events and to exploit all commercial rights pertaining to ICC Events throughout the world.
  2. 1.2  IBC wishes to partner with a world-class and well-established brand to be its Official Apparel Partner and to provide Workforce and Match Officials clothing including, without limitation, the services set out in Appendix C (the “Services”) in connection with the ICC Event(s).
  3. 1.3  Unless otherwise defined elsewhere, capitalised terms used in this ITT have the meanings set out in Appendix A.

2. OBJECTIVES

  1. 2.1  The purpose of this ITT is to invite interested and qualified Applicants to submit Tenders to provide the Services and exploit certain Commercial Rights in relation to apparel at ICC Events, as described in the overview of Services set out in Appendix C and on the terms and subject to the conditions set out in this ITT.
  2. 2.2  This ITT invites Tenders from Applicants with:
    1. (a)  extensive proven experience in providing cost-effective services similar to the Services; as set out in Appendix C;
    2. (b)  a strong financial position;
    3. (c)  sufficient resources (in particular staffing) to provide the Services;
    4. (d)  trained personnel. (including in particular, but without limitation, experienced and skilled management personnel); and
    5. (e)  previous experience in apparel partnerships of a similar nature.
  3. 2.3  In submitting a Tender for the right to provide the Services and exploit the Commercial Rights in

respect of the ICC Events each Applicant must:

  1. (a)  Complete, sign and return the Non-Disclosure Agreement set out in Appendix I in order to notify IBC of its intention to submit a Tender;
  2. (b)  complete, sign and return the form as set out in Appendix F, together with its detailed Tender, by the applicable date specified in the Timetable;
  3. (c)  provide adequate and detailed answers and information to meet the requirements of the Criteria (as set out in Appendix D);

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  1. (d)  provide a full, detailed breakdown of costs in relation to creating the full list of deliverables required as part of the Services within the Financial Offer (as detailed in Appendix H); and
  2. (e)  provide all details as specified in Appendix G.
  1. 2.4  In submitting its Tender, each Applicant will have to establish that it satisfies (or will satisfy in a timely fashion) the Criteria and the Requirements. IBC will evaluate the Tenders based on the extent to which they satisfy such conditions and requirements.
  2. 2.5  Each Applicant should provide satisfactory evidence to IBC in its Tender of its financial standing and of its ability to meet the commitments it makes in its Tender. IBC reserves its right to require appropriate bank guarantees and/or parent company performance guarantees.
  3. 2.6  IBC may, in its absolute discretion, waive any of the conditions and/or requirements set out in this ITT in respect of any or all of the Applicants. Each Applicant will be evaluated on the overall merits of its Tender and the Successful Applicant(s) may not have satisfied all conditions and requirements and may not necessarily be the one which offers the most competitive financial terms.