Sponsorship Activation Manager – BT
BT

BT has a key role in British society, fostering change and leading technology innovation. From delivering the Olympics, to supporting the emergency services, to investing more into research than any other UK technology company, we take pride in everything we do – and in the people who work here.
We’re now a global company operating at the forefront of the information age, employing 90,000 people in 180 countries. And we’re on a mission. Guided by our core values of Personal, Simple and Brilliant our goal is to help customers, communities and businesses overcome barriers and release their potential.
So, if you’re interested in the power of potential, why not join us today and release yours? You can read more here about what it’s like to work at BT.

The sponsorship team plays an important part in the Brand Marketing Comms team – leveraging partnerships and sponsorships is key to people understanding our brands purpose and experiencing that first hand through their passion points. Sponsorship demonstrates and brings to life the brand (and products and services) and positivitly impacts brand perception and metrics – driving consideration being key. We have a fantastic sponsorship portfolio, with this role focusing on the Home Nations sponsorship, and Wembley connected by EE. 

What you’ll be doing:

• Commercial lead across Home Nations and Wembley partnership deals. Responsible for management and usage of existing sponsorship rights and negotiation for future partnership deals. 
• Leads, develop and manage the 365 sponsorship strategy and activation plans with The Home Nations and Wembley partnerships to support EE’s brand strategy. 
• Leads relationship with key interal and external sponsorship stakeholders, including: Partners, Agencies, Media, Production, Marketing, PR, Corporate Affairs, Internal Comms, Legal, Procurement, etc. 
• Ownership of annual sponsorship activation budget to drive sponsorship strategy to deliver proven ROI 
• Deomostrate ROI of partnerships to the business on a quarterly and annual basis through best-in-class measurement and evaluation. 
• Manage supporting agency planning, project management and budget and campaign delivery.
• Internal and external ambassador for EE’s sponsorships driving recognition of industry leading work

Skills and experience you’ll need:

• Ability to quickly establish credibility and respect and build strong working relationships with internal stakeholders across Consumer and the wider business (e.g. business units, all marketing functions, events and hospitality, procurement, finance, network, legal, production (BT Sport), internal comms, etc)
• Build strong relationships with key external stakeholders (e.g. Partners, agencies, production partners, etc) 
• Skilled and confident communicator with broad experience in sponsorship and a passion and understanding for the power of sports marketing. 
• Ability to assess and improve sponsorship strategy and activation ideas aligned to EE’s brand strategy.
• Demonstrable professionalism with a proven ability to operate in a complex, fast paced matrixed business environment. 
• Bold and confident thinking, challenging the status quo where appropriate.
• Proven ability in making things happen – translate solutions into creation and delivery of practical and workable marketing plans that have a commercial / business impact.
• Patience and experience of navigating large, complex organisational structures
• 5-10 years sport Sponsorship management experience
• Experience delivering best in class activations and experiences
• Experience of managing agencies
• Contract negotiation experience
• Experience of sponsorhisp strategy development 
• Project mgmt., ideally within sponsorship, to successfull activate plans.
• Experience managing an account budget and delivering return on investment analysis.
• Significant experience of senior stakeholder management, demonstrating ability to work closely with and partner with the business within a highly complex challenging environment.
• Ideally a passion for football….and an understanding of the impact football can have

Benefits:

Along with the great learning and development opportunities, career progression and and network building opportunities you will also enjoy:

• A performance bonus of up to 10%
• 25 days holiday + public holidays
• Pension contributions up to 10%
• Access to exclusive staff products and savings

Who is the BT Group
We’re the leading communications provider with customers in 180 countries. Across the world we enable customer’s digital transformations so they can thrive. our focus is simple: be the global provider-of-choice for managed network and IT infrastructure services..

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