Senior Manager, Marketing Technology – Los Angeles Rams
LA Rams

Every year, the Los Angeles Rams bring together millions of fans across the country and around the world, as we play for the chance to be named the best team in the NFL. But the Rams are about much more than just football. As an organization, we strive to make Los Angeles better by connecting people through sport, both on and off the field. We are about the legacy of fandom that brings together generations of families year after year, we are about the excitement of sport and live events – an experience that cannot be replicated, we are about our community and making a meaningful impact in the world around us, and we are about ensuring we embody and represent the diversity and uniqueness of our city, Los Angeles. Following the opening of SoFi Stadium, and more recently, winning Super Bowl LVI, the Los Angeles Rams are at an exciting stage of growth and are looking for passionate individuals that have the desire to be a part of something bigger.

As the Sr. Manager, Marketing Technology you will lead the discovery, implementation, adoption, and continuous improvement of platforms that enable a robust data-driven strategy for our marketing and partner teams. In your role you will deliver strategies, solutions, and tactical support across a variety of functions including digital marketing and advertising, creative and content, database and analytics, information technology, sales/service, and sponsorship. The MarTech leader will develop the marketing technology roadmap and ensure the health of the ecosystem by prioritizing stakeholder alignment, new product discovery, vendor relationships, backlog management, value-delivered reporting, and system health monitoring.

Job Responsibilities:

• Lead the creation and implementation of an end-to-end, multi-year product roadmap for marketing technology in partnership with key stakeholders that meet current and future organizational needs; continually evaluate roadmap potential updates as new technology becomes available
• Work in close collaboration with various teams across the organization to understand individual and macro needs, outcomes and value and ensure roadmaps are aligned to those needs, outcomes, and value
• Project management of all new marketing technology implementations, including managing timelines, coordination with IT team, and ongoing reporting of critical deliverables
• Manage overall audience enablement for marketing, sales, and service end-points including system connectivity, automation of data refreshes, manual ad-hoc list pulls, and ongoing optimizations
• Track product adoption, system performance, unnecessary redundancies, and value delivered of marketing technology
• Manage fan data operations to improve database usability, grow unique fan records, increase match rates, and expand fan profiles through data acquisition
• Perform vendor sourcing, RFP’s, and handle all legal requirements for marketing technology
• Own data privacy management, including the implementation of new technology and processes to be compliant with relevant mandates as well as fulfilling privacy inquiries
• Build positive relationships with strategic partners and influence the efficient usage of marketing capabilities
• Create and update training and process documentation on each piece of marketing technology

Experience:

• 8+ years of experience supporting marketing technology solutions
• 5+ years experience with database and analytical software, which may include SQL, SPSS, Azure, Q, PowerBI, Tableau or similar
• 3+ years experience managing a marketing technology team
• 2+ years managing a budget, projecting and tracking expenses
• Bachelor’s degree in Marketing, Business, Information Technology, Statistics, or related field required
• Hands-on experience implementing AND ongoing product ownership of both large-scale marketing technology platforms and small-scale, specialty solutions is required
• Extensive knowledge of marketing automation platforms, customer data platforms, data warehousing, personalization enablement, and data-driven marketing principles is required
• Extensive experience in matching technology solutions to data-driven marketing, segmentation, personalization, and attribution principles; passion for attacking opportunities and solving issues via cutting-edge technology
• Vast Experience in data collection and cleansing, match/merge, and audience creation and resolution
• Experience enacting and administering data privacy policies according to various legislations is preferred
• Skilled in educating organizations on the principles of marketing technology and gaining buy-in within organizations on new concepts
• Ability to implement and maintain substantial tech systems with lean resources
• Strong project planning, critical thinking, problem solving and organizational skills w/heavy attention to detail
• Experience sourcing vendors, drafting RFPs, and working with internal teams to conduct due diligence
• Comfortable leading organizations through influence and relationship-building without direct authority or control; must have an entrepreneurial mindset while remaining focused on cross-team collaboration
• Ability to work with little oversight while regularly updating stakeholders on progress and timelines
• Excellent communication and interpersonal skills and comfortable presenting to all levels of the organization
• Strong time management competency and the ability to multi-task within a fast-paced environment
• Ability to work flexible hours as needed, including but not limited to evenings, weekends and holidays

The Los Angeles Rams are proud to be an Equal Opportunity Employer. 

We strive to create a sense of belonging for all employees by fostering a culture of respect and inclusion, empowering everyone to be their true selves.

Desired Skills and Experience

Experience

• 8+ years of experience supporting marketing technology solutions
  5+ years experience with database and analytical software, which may include SQL, SPSS, Azure, Q, PowerBI, Tableau or similar
  3+ years experience managing a marketing technology team
  2+ years managing a budget, projecting and tracking expenses

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