In line with Premier League commitments, this important new role will coordinate and manage a range of the Policy and Corporate Affairs department’s fan engagement workstreams. The successful candidate will work closely with colleagues across the department and wider business to further develop and implement Premier League policy and initiatives, focusing particularly on those relating to fans.Management of the Premier League’s Fan Engagement Standard will form the most significant part of the role. The Senior Fan Engagement Manager will deliver day-to-day management of the initiative while working with all Premier League clubs in an advisory capacity to offer support services and to help develop and share good practice. The role will also support ongoing work and relationships with key supporter groups, including the Football Supporters Association.

Fan Engagement Standard (FES)

The Fan Engagement Standard (FES) is a recently created programme, with its first full season of delivery taking place in Season 2023/24. The FES is the latest in a series of League-wide measures designed to reinforce our clubs’ commitment to ensure long-term meaningful engagement with supporters.The Senior Fan Engagement Manager will be responsible for managing the ongoing development and delivery of the FES, along with maintaining a FES club staff network, including nominated board-level officials and project leads.

Who We Are

The Premier League is home to some of the most competitive and compelling football in the world. The League and its Clubs use the power and popularity of the competition to inspire fans, communities and partners in the UK and across the world. The Premier League brings people together from all backgrounds. It is a competition for everyone, everywhere and is available to watch in over 880 million homes in 188 countries.We have a wide variety of responsibilities. These include organising the competition and its Handbook as well as managing the centralised broadcast and commercial rights. The work we do in conjunction with the Clubs also goes far beyond the 90 minutes. We support and provide a framework for youth development, we protect the organisation’s intellectual property, support the wider game and community programmes, undertake international development work and liaise with governing bodies and other leagues.The Premier League is an equal opportunities employer and strives to create an inclusive culture where talent can flourish. We believe in the potential of everyone and open our doors to those who share those values. All appointments will be made based on merit; however, we particularly encourage applications from women, people from minority ethnic communities, LGBTQ+ people and disabled people.Our hybrid-working model also allows you some variety on your place of work, offering you the chance to work from home on some days each week. Where possible, you will attend the office or site visits in line with our company policy. All staff liaise closely with their line manager to manage their time appropriately and according to their work and team requirements.

The role

Management of FES:

  • Regular point of contact for project leads at Premier League clubs
  • Ongoing management of a formal club submission programme, including a Club Portal System for the documentation of Club evidence
  • Budget monitoring and ongoing management of programme delivery, including the scheduling of meetings and events
  • Offer advice to clubs and fan representatives on topics relating to the FES
  • Support the governance processes required to ensure Club compliance with related Premier League rules and framework assessment
  • Produce written reports in relation to club work and compliance, curating club submissions

FES Strategy:

  • Manage an annual review of the FES and assist in ongoing development of FES strategy, including updates as required to the FES framework or any related Premier League Rules
  • Represent the FES programme in internal and external meetings including with counterparts at The FA, EFL and other stakeholders as directed
  • Assist in the ongoing development of the Premier League’s own internal strategy for fan engagement, with a particular focus on integrating FES and any associated learnings into other policies, campaigns or initiatives
  • Work to ensure the FES is aligned with the Premier League Equality, Diversity and Inclusion Standard and any other relevant standards or initiatives, for example in areas including accessibility or sustainability
  • Assist in the development of training or other learning and development opportunities for fan-facing club staff, or fan representatives

Additional Aspects Of The Role

  • Support senior colleagues and peers on the design and delivery of fan engagement policy and projects, including:
  • Formal and informal fan meetings, including those with the Football Supporters Association
  • Premier League fan relations, including general enquiries and a formal complaint handling scheme
  • Collaborate on fan engagement policy development, such as the introduction of Rules or club commitments and linked to the ongoing development and delivery of key fan-facing roles, such as supporter liaison officers and disability access officers
  • Attend Premier League and other matches, as required, to liaise with fan-facing club staff and fan representatives, and to observe match day operations
  • Assist with the delivery of the departments fan engagement research and development programme, including an annual Fan Experience survey, the Club TRANSFER project and other training where it relates to stewards, Supporter Liaison Officers, Disability Access Officers or Fan Engagement Standard project leads

Requirements For The Role

  • Experience in delivering fan engagement within a professional football/sports or entertainment organisation
  • Strong project management experience, preferably developed in a professional sport-specific setting
  • Strong understanding of the landscape of professional football in England, especially where it relates to fan engagement and/or formal consultation with supporters
  • Knowledge of contemporary governance and regulatory matters relating to football, and especially where they relate to fan engagement or interactions with supporters
  • Experience in handling budgets and managing consultants and other delivery partners
  • Organised and creative approach, especially where it relates to communicating good practice
  • Persuasive and approachable manner when interacting with people at all levels
  • Strong attention to detail in the organising and delivery of high-level meetings and events
  • Excellent verbal and written communications skills
  • Excellent organisational skills and commitment to teamwork
  • Self-motivated with an ability to work under pressure to tight deadlines
  • High level of integrity with the ability to deal with sensitive and confidential matters
  • Willingness to travel within England and Wales

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