The Premier League’s Partnerships team is responsible for relationship management, contractual delivery and activation across all Premier League Partners and Licensees, including Barclays, Budweiser, Castrol, EA Sports, Hublot, Nike, Oracle, Panini, and Avery Dennison.

The role of the Partnerships Manager is to lead delivery of Partner rights across a select group of Premier League Partners and Licensees.Our hybrid-working model also allows you some variety on your place of work, offering you the chance to work from home on some days each week. Where possible, you will attend the office or site visits in line with our company policy. All staff liaise closely with their line manager to manage their time appropriately and according to their work and team requirements.

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Key Responsibilities

The Partnerships Manager will lead delivery of Partner rights across a select group of Premier League Partners and Licensees including (but not limited to) the following areas:

  • Manage the day-to-day relationships with selected Premier League Partners and Licensees
  • Manage the delivery of contractual rights with selected Premier League Partners and Licensees
  • Drive value for commercial partner by supporting activation programmes and ensuring alignment to the Premier League’s own strategic priorities
  • Liaise with Premier League Clubs regarding their rights and obligations in relation to central Partners and Licensees
  • Manage the approval and delivery of Partner campaigns, including support across Premier League digital platforms
  • Set and measure clear objectives and key performance indicators for selected Partners, Licensees, and projects
  • Managing internal and external resource requirements, including external activation agency and consultant relationships
  • Manage the budget requirements and support annual budget projections for selected Partners and Licensees
  • Support in the delivery of partnership renewals with key Partners and Licensees
  • Optimising the Partnerships Team’s systems, processes, and databases to deliver the best possible service for Partners and Licensees
  • Working closely with the Senior Partnerships Strategy Manager to maximise activation opportunities and the value of the Premier League to all Partners and Licensees

Requirements For The Role

Skills Knowledge and Expertise

  • Excellent relationship and stakeholder management
  • Proven experience in leading sponsorship activation plans and campaigns
  • Educated to degree level or equivalent
  • Relevant experience of account management with operational focus
  • Strong verbal and written communication skills and proficiency in Microsoft Office
  • Well organised with an ability to prioritise effectively and work to deadlines
  • Attention to detail, proactive and methodical approach to tasks
  • A can-do attitude, inspires others through own positive attitudes, energy, and passion

Nice-to-haves for the role

  • Good understanding of football and an appreciation of the Premier League’s structure and context in the industry
  • A passion for sport / sports entertainment
  • Experience working in a similar organisation or environment


Our competitive range of benefits includes:

  • Private medical insurance
  • Permanent health insurance
  • Life insurance
  • Subsidised gym membership
  • Health screenings
  • Mental health support
  • Cycle to work scheme
  • Season ticket loan
  • Pension scheme
  • Discounts with commercial partners
  • Access to match day tickets

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