In its first eight seasons, Formula E has crowned seven different champions and celebrated 23 winners in 100 races. With more automotive manufacturers on the grid than any other motorsport, the ABB FIA Formula E World Championship is one of the world’s most compelling racing series and enters its ninth season as the fastest growing sport on the planet.

But we’re more than a race; Formula E was founded to counteract climate change by accelerating the adoption of electric vehicles and as an unparalleled proving ground for race-to-road electric vehicle technologies. In Season 9, our ambition has grown as has our vision to accelerate sustainable human progress through an all out race for better futures. The only sport certified net zero carbon since inception, Formula E is a beacon for fans who want to enjoy edge-of-seat racing today at the same time as having a positive effect on the world tomorrow.

Formula E is a unique fusion of world class sport, sustainability, and cutting edge technology on a global stage. Season 9 signals the start of the Gen3 era in the sport with the debut of the third generation race car – the fastest, lightest, most powerful and efficient electric race car ever built. Formula E will also go further than ever before in Season 9 with 18 races in 13 iconic world cities.

Working With Us

At Formula E, we have created an environment that supports our colleagues to perform at their best. We are innovative, curious and we love the world we live in which is why we value sustainability. We believe that work should be fun and, whilst we are passionate about delivery, we are one team and supporting each other is key to our success.

Job Purpose

Reporting to the Senior Marketing Manager, the Marketing Executive will support Formula E’s marketing strategy with a focus on marketing planning and operations, brand campaign execution, talent and activations. 

We are positioned for growth, focusing on building our direct to fan proposition alongside a powerful platform for Partners, Teams and Manufacturers. Working collaboratively with other Formula E departments and global agency partners, you will play a key part in delivering best-in-class campaigns to support our growth ambition. 

Key Deliverables

Implement global and local marketing activity, while maintaining high standards and delivering against our KPI’s

Delivering on both a tactical and operational level you’ll work across paid, event and digital marketing, collaborating cross-functionally to ensure effectiveness and excellence in all activities. 

Duties & Responsibilities

Marketing Planning and Operations 

  • Act as Studio Manager for the Video Creative Editor, ensuring projects are well briefed, reviewed and delivered on time.
  • Work horizontally across the team to plan distribution and amplification of content, whilst maximising the impact of our assets.
  • Collaboration with the Design and Content teams, partners and wider ecosystem on the development and timely approval of assets.
  • Manage the process for the wider brand and marketing team to submit and track POs, ensuring timely payment is made to suppliers.
  • Work cross-functionally with Event Experience, CRM, Gaming, Merchandise and Commercial teams, ensuring regular and accurate information flow.
  • Deliver regular reporting documents including post-event campaign reports and evaluation of brand campaigns.

Brand Campaigns

  • Develop marketing tactics to support brand awareness, broadcast tune-in and fan growth.
  • Supporting across consumer partnerships and develop mutual activation tactics to drive awareness and engagement of our brand.
  • Nurture external relationships with agency partners, racing teams, championship sponsors.

Talent and Influencer

  • Support the Talent and Influencer Managers with execution and delivery of their programmes. Includes contract negotiation, budget management, arranging travel and logistics, on-site talent hosting, reporting, identifying promotional opportunities and partner integration. 

Activations

  • Develop creative concepts and see through to production with activations in race cities.
  • Identifying new and innovative ways to bring the brand to life, connecting with a local and global audience.

Requirements:

Educational Attainment

  • A degree in a relevant field will be useful but is not a mandatory requirement. 

Knowledge Required

  • Understand the creative process from conception through to production

Experience Required 

  • Experience of working for a challenging brand or for a sports right holder will be beneficial.
  • Proven experience working in marketing, either for a brand or agency. 

Skills and Aptitudes Required

  • Strong attention to detail and excellent written and verbal communication skills are essential, as is the ability to work under minimum supervision to strict deadlines and to be able to quickly adapt to changing business needs.
  • Must be able to work autonomously and without reliance on structure. 

Interests

  • Knowledge of motorsport is not a core requirement but passion for the consumer/fan is.

Personal Qualities Required

  • The ability to work amongst a diverse international workforce. An appetite to work flexibly across multiple markets.
  • Thrive in a challenging environment, bringing entrepreneurial skills and proactivity to your day-to-day work.

Circumstances

  • A desire to travel across our global race calendar.

The Small Print:

Before applying, please make sure you read the Formula E Privacy Notice available on our website: https://www.fiaformulae.com/en/jobs

We receive a high number of applications per role and therefore ONLY successful applicants will be contacted.

PLEASE NOTE: It is unlawful to employ a person in a UK-based job who does not have permission to live and work in the UK. You should make yourself aware of how immigration laws apply to your situation before applying for any jobs. Formula E is an Equal Opportunity Employer. We offer a unique opportunity, a competitive salary and an environment that inspires innovation and supports professionals to perform at their best in their chosen fields.



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Details

Location
London, United Kingdom

Posted
15 February, 2023