To inspire and develop teams to deliver outstanding and engaging content, maximising the impact and distinctiveness of the Club with global and local audiences.

This position will lead and develop the editorial output and direction. It will assess all opportunities to extend and improve its content creation, across all formats, media, and platforms, in compelling and innovative ways. This is an important and transversal role, working with major stakeholders and producers within the Club.

Key Responsibilities:

  • Develop and lead the global Club editorial, positioning, and content strategy across all formats and media.
  • Be a decision maker for video production and social media teams with editorial and tone of voice questions, as appropriate.
  • Articulate and implement an editorial strategy to increase the Club’s overall and relative engagement rate, to which the results can be clearly demonstrated to senior internal and external stakeholders.
  • Responsible for finding new ways of telling stories across Club business drivers (sponsorships, retail, visitor attractions, stadium events) which increase traffic and engagement across their portfolio of web pages.
  • Overall responsibility for driving the creative process and for the co-production of ideas involving players, creators and influencers.
  • Be accountable for developing new and innovative ways of telling stories across platforms and formats, based on a fan first approach.
  • Use data and insights to understand audiences, in particular fans and customers, and potential new audiences. 
  • Define and document a tone of voice based on platforms and demographics, supportive of the club’s values and mission statement.
  • Identify and build an editorial proposition to support the key milestones of the club calendar (start of the season, derbies, transfer windows, kit launch…). 
  • In partnership with the Production Lead and the Head of Content, set a process to lead and animate daily and weekly editorial meetings to review what should be covered and on which formats (written, video, audio, photography…).
  • Collaborate with all relevant stakeholders to ensure content requirements are met in line with the club’s business objectives.
  • Due to the nature of the industry, some out-of-hours working, including weekends, may be required from time to time

Personal Attributes:

  • Thinks ahead, generates innovative ideas.
  • Values & respects others, builds relationships, collaborates.
  • Gets things done, delivers to highest of standards, takes responsibility.
  • Relentless and trusted collaborator and team player.
  • A strong communicator, with the ability to build trust and influence at all levels.

Skills & Experience:

  • Significant experience as an editorial leader with a track record of success leading a diverse portfolio of content.
  • A refined understanding of global sport and how fans are served with sports content (especially football) in various formats and media (video, OTT, social media, web/apps.).
  • Experience as a senior editor, content commissioner, and/or executive producer role for a sports digital content platform with a significant social media, web and mobile audience.
  • Significant expertise in producing video formats, from snackable / short moments for social media to longer form pieces (shows/mags) for broadcast or OTT platforms.
  • Direct experience in developing video formats involving athletes or influencers.
  • Management experience directing a diverse team of staff and freelance writers, producers, and creators is desirable.

Safeguarding is fundamental to the success in all that we do. Successful candidates are subject to an enhanced DBS check with child’s barred list.

Tottenham Hotspur Football Club welcomes applications from anyone regardless of age, disability, race, or ethnic and national origins, religion or belief, or sexual orientation.

Closing Date for Application: 7th April 2023

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