Global Brand Partnerships Director – Footballco
Footballco

Footballco is a global, football focused, digital platform – supercharged by new PE capital from TPG – with an ambition to own the non-live football landscape worldwide and become the digital destination for all football fans across the globe. TPG Capital is focused on leveraged buyouts and growth capital, it manages investment funds in venture capital, public equity, growth capital and debt investments and includes Spotify, CAA, VICE and Air BnB as portfolio investments.

Combining some of the leading minds in football, an award winning creative and production function, as well as digital platforms that are loved by 400m fans globally, Footballco aims to own the digital fan ecosystem across the world’s biggest sport.

With 300 permanent employees across the world, Footballco is a diverse, disruptive, brave, dynamic, agile and fun organisation. With the football fan always front of mind, leveraging a world class tech platform and our track record of being first to market.

An expanding ecosystem of iconic global media brands in football, Footballco already consists of Goal.com, Voetbalzone, Spox, FC player, NXGN & Calciomercato, with further brands and entities being built and acquired moving into 2022. Our ecosystem and data driven approach enables us to serve all types of football fans with content, when they want, where they want and importantly, how they want…..all across the globe, 24/7.

From final whistle to KO, we well on our way to owning the digital football space…and you can be part of it

What’s your new role about?

Summary:

The Global Brand Partnership team at Footballco is responsible for leading the brand direct business and does this by targeting both established and emerging companies in football, building long term relationships with key global brand marketing and media decision makers at these companies and ultimately unlocking new revenue for the company via branded content and media partnerships.

The Global Brand Partnerships Director will be a high-performance commercial executive with a proven track-record of initiating and closing commercial partnerships and be an integral member of the Global Brand Partnerships team.

Working closely with the VP of Global Brand Partnerships, and the wider global sales team, the Global Brand Partnerships Director will be responsible for building executive level relationships with companies that seek to align their brand with the global game, lead on the development of tailored creative solutions for these clients and brokering deals in relation to these, which drive new revenue.

You will be provided with a clear client remit and an annual sales target, which you will be accountable for individually, whilst contributing and playing a role in delivering against the wider objectives & commercial targets of the Global team. This person will also ensure best business practices are adopted and top-class service levels provided, whilst being able to convey and be a key advocate for Footballco’s longer term company vision externally.

We want to work with you to help you to exceed your potential, both in terms of creative output and revenue delivery.

Essential Duties and Responsibilities include the following:

• Proactively engage with global brands with a view to selling media and branded content propositions for Footballco.
• Work to deliver Footballco’s global sales target – working towards both an individual and team target.
• Develop an ongoing pipeline of new media/marketing solution based revenue opportunities for Footballco.
• Collaborate with global sales team peers and the VP of Global Brand Partnerships to identify new global revenue opportunities and potential clients for Footballco.
• Cultivate relationships with C-suite and VP level marketers globally and fully understand the brand decision making eco-system including key decision makers at brand, media agency and creative agency.
• Be able to clearly articulate Footballco’s position within the market and to work with clients through consultative selling to understand how the Footballco proposition can best solve their business challenges and objectives.
• Work with relevant internal teams, including strategy, creative and editorial to create the optimal sales solutions for brand clients.
• Ensure customer satisfaction through ongoing communication and relationship management with clients; resolve any issues that may arise post-sale.
• Act as the market expert and ambassador for Footballco globally with specific clients or global brand categories in mind – working closely with regional market leaders for Footballco to relay relevant insight.
• Where relevant, attend industry events to educate global marketers and evangelise Footballco’s as the definitive buying point to reach football fans.
• Work with the leadership team to set revenue KPI’s and communicate accurately on forecasts, pipeline status, and activities related to your targets, categories and areas of focus.

Experience Requirements:

• Successful track record in a senior global media sales or sport sponsorship role – preferably with experience in football.
• Sports, media or entertainment background.
• Knowledge of sports, tech, media and branded content marketing landscape.
• Strong network of relevant global brand/agency contacts.
• Previously sold into an extensive network of direct clients and agencies.

Required Skills/Abilities:

• Able to personally drive revenues and create demand from major brands and their agencies.
• Articulate and finesse Footballco’s value proposition so that it resonates with global marketers.
• An exceptional communicator (written and verbal).
• Able to act as the lead on key agency and client accounts, cultivating relationships with C-suite and VP level marketers.
• Able to work collaboratively with the support teams within the organisation in order to maximise the potential of the centralised resources available.
• Highly numerate, organised and an ability to clearly extract a client brief.
• Be curious to explore beyond traditional media agencies and brand direct conversations, and speak to sport marketing agencies, PR agencies, and creative agencies where appropriate.
• Have a strong grasp of industry related metrics and foresight to predict future trends to ensure we are ahead of the competition.
• Take responsibility to feed into package and brand positioning for Footballco products.

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