Digital Content Manager – Football Association
Football Association

We are excited to be searching for a Digital Content Manager, who will take full ownership of the digital content strategy for Wembley Stadium, delivering an on-brand and innovative creative direction, to inspire and grow our audience and social media presence – establishing ‘It Matters More at Wembley’.

What will you be doing?

• Devise brand-specific content strategies that support best-in-class digital output.
• Development and execution of the Wembley Stadium social media strategy.
• Day-to-day Wembley Stadium and Club Wembley social media channel management.
• Delivering website traffic growth from keyword-specific content SEO.
• Managing key external relationships, including agencies, suppliers, and social media platforms.
• Contribute to the success of campaign executions across event-owner stakeholders and partners.
• Reporting of content and social media performance to stakeholders.
• Research social media trends, including engagement and traffic data, to make recommendations to grow social media presence and campaign effectiveness.
• Champion the use of data to inform the day-to-day content strategy and overall direction.
• Executes additional tasks as required in order to meet FA Group changing priorities.
• Comply with all company policies and procedures to ensure the highest standards of health, safety and well-being can be maintained.
• As part of The FA’s commitment to ensuring a safe environment for everyone in football, every employee will be required to complete a DBS check. The level of the check required will be based on the activity of the specific job role and in line with legislation and government guidance.
  

What are we looking for?

Essential for the role:

• Experience developing and delivering digital content strategies.
• Tech-savvy with experience in using technology to drive effective and efficient results.
• Thorough knowledge of current digital and social media platforms.
• Reporting experience using tools such as Google Analytics.
• Skilled in Microsoft Office software including Excel, Word, PowerPoint and Outlook.
• Confident communicator with excellent written English.
• Good attention to detail
  

Beneficial to have:

• Worked with or as part of a marketing team.
• Qualification in digital marketing.
• Experience managing social media channels for an established brand.
• SEO experience.
• Experience managing a CMS – preferably Sitecore.
• Strong communication skills – especially via digital channels.
• An interest in sports, entertainment, and hospitality.
• Experience in a data-driven driven background.
• HTML knowledge is desired but not essential.
• Adobe Creative Suite experience, including Photoshop.
• Experience with post-campaign analysis.
  

What’s in it for you?

We are committed to ensuring everyone can flourish in their roles, in order to achieve this we have unique office spaces under the arch of the iconic Wembley National Stadium, which is the home of English Football. We are also delighted to offer a world-class, Elite Performance Centre, St. George’s Park in Staffordshire which is an exceptional setting to develop and inspire high-performing England teams and leaders.

We pride ourselves in offering a competitive salary as well as great opportunities to develop and grow in your role. But that is not all; we also have a range of exciting benefits, some of which can be found below:

• Access to event day tickets at Wembley Stadium, alongside a host of regular internal events throughout the season encouraging you to connect and learn with your colleagues and look after your mental health and wellbeing.
• Free, nutritious lunches, at Wembley Stadium and St. George’s Park.
• Free private medical cover.
• A contributory pension scheme.
• An additional Thank You days leave, volunteering days as well as 25 days annual leave.
• A hybrid working model offering flexibility on where you work.

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