An exciting opportunity in The FA, you will lead on content strategy, planning and execution for the England Football brand and key grassroots programmes. You will be tasked with developing compelling content strands and campaigns that best tell the story of England Football, in line with the Commercial and Marketing department’s wider strategy.

Key Responsibilities and Accountabilities

  • Oversee content strategy across England Football’s owned and operated channels
  • Manage agency and vendor relationships to guarantee delivery of best-in-class content execution
  • Contribute to a cross-platform content strategy that is aligned to national team’s strategic goals and positioning
  • Collaborate with The FA’s Content section to develop a seamless execution
  • Support The FA’s communications team by ensuring social media output is closely aligned with agreed external messaging
  • Support commercial and marketing objectives by driving the creation of industry-leading and audience-first campaigns and content formats that deliver the mutual aims of The FA and its partners
  • Provide regular and detailed insights into the performance of England Football’s social media content to the rest of the business, driving an evolving strategic approach


  • Support the England Football brand team on the development of marketing plans for England Football & key grassroots programmes that deliver against the strategic objectives working with internal & external agency teams.
  • Work collaboratively with the Grassroots Football division ensuring the planning and execution of projects are reaching mutual goals for England Football.
  • Be the guardian for England Football brand across all owned and operated channels, ensuring look, feel and TOV remains consistent to brand guidelines.
  • Brief and deliver marketing materials (such as digital, social media assets) required to effectively support campaigns – creating high quality elements for all relevant channels in a timely manner.
  • Be responsible for the budget management of each content initiatives content & agency relationship ensuring delivery within budget.
  • Executes additional tasks as required to meet FA Group changing priorities
  • Other duties that are within the scope of the role may be required.

Knowledge and Experience

  • Developed owned and operated content strategies for large scale channels
  • Strong evidence of creating engaging, entertaining and informative content
  • Experienced in the management of agencies and suppliers
  • Clear understanding of the social media landscape
  • Previous experience in a professional sports environment
  • Knowledge of social media analytics, including key metrics and how to use them to measure performance
  • Ability to produce and share short-, medium- and long-term content plans

Skills and Abilities

  • Excellent communication skills – written and verbal
  • Strong influencing skills that can be used to good effective both internally and externally.
  • Excellent project management skills.
  • Experience of working for a brand or publisher
  • An understanding of the grassroots game
  • Strong understanding of paid social media advertising
  • Proficient user of image-editing software (e.g. Adobe Photoshop)
  • Proficient user of video-editing software (e.g. Adobe Premiere Pro)
  • Hard working, flexible and adaptable
  • Strong work initiative with a ‘can do’ attitude
  • Customer-focused approach
  • The ability to learn new skills quickly and share knowledge
  • A commitment to continual professional development
  • An interest in all forms of digital media

Working Conditions 

  • This is a fixed term contract to the 30th June 2023
  • This role will be based at Wembley Stadium
  • Working hours are 9:00 – 18:00, Monday to Friday
  • May be required to attend and travel to other locations for meetings etc
  • Unsocial hours may be required dictated as and when by the demands of the business schedule
  • Adapting to use of new systems and technology where appropriate

IMG Media

On behalf of more than 200 clients across sports and entertainment, IMG negotiates media rights and produces and arranges for distribution of sports and entertainment content to major global broadcasters and platforms. Our content originates from entertainment companies, major sports leagues, sporting events and more.

Opportunities Statement

Endeavor is an equal opportunities employer and encourages applications from suitably qualified and eligible candidates regardless of sex, race, disability, age, sexual orientation, or religion or belief.

Apply back to Jobs listings