Communications Manager – SportAccord

SportAccord is a global sport and business event organisation that serves as a platform to connect International Federations, rights holders, organising committees, cities, sports businesses, media and all organisations involved in the development and business of sport. At its most recent annual flagship event, the World Sport & Business Summit, in Birmingham, West Midlands, SportAccord brought together more than 1,700 delegates. Additionally, it organises the IF Forum, which is attended by more than 100 International Federations, as well as multi-sport games.

To enhance its team and as part of an internal reorganisation, SportAccord is seeking to appoint a Communications Manager.

Main responsibilities 

Develop and implement the overall communications strategy for the organisation, including institutional communications and the promotion of SportAccord events. 

Ensure year-long engagement with stakeholders across the sport and business sectors to maintain a proactive communications approach, organisational transparency, consistency in messaging, and relevance. Anticipate, monitor and manage reputational risks and oversee crisis communications. 

Create content such as press releases, website updates, press articles, speeches, lines-to-take, and visual and written content for the organisation’s different platforms. 

Manage media relations, including media partnerships for events throughout the year, and run press conferences at events. 

Manage external suppliers such as video production teams, photographers, web agencies, freelance writers and communications consultants. 

Manage and update the organisation’s websites, as necessary. 

Collaborate with the Marketing and Social Media Executive to manage the SportAccord brand and overall visual identity across all platforms and events. 

Deliver an effective internal communications function. 

Conduct media monitoring and prepare media reports. 

Anticipate, monitor and manage reputational risks and oversee crisis communications. 

Support the Managing Director in communications with the Executive Committee. 

+ Profile 

Proactive, highly motivated, and experienced communicator who enjoys new challenges. 

Calm, pragmatic, hands-on doer. 

Creative, lateral thinker with strong analytical skills 

Good team player who is effective at building relationships externally and internally. 

Demonstrates sound judgement and effective decision-making skills. 

Experience of working within the sports sector and a good understanding of how International Federations and other sporting organisations function. 

Comfortable working in an international environment with high intercultural sensitivity. 

Native English speaker with excellent writing skills. Proficiency in French or other languages is an advantage. Minimum of 6 years of work experience.

+ Submit your application 

SportAccord is headquartered at the Maison du Sport International in Lausanne, the Olympic Capital, near the IOC, numerous International Federations, and other key members of the sports ecosystem. This position is office-based, with travel required as necessary, including for event preparation and on-site work. You will report directly to the Managing Director. 

Start date: To be determined / as soon as possible. Competitive salary. 

If you are interested, please send your CV and cover letter to: 

Closing date: 30 June 2024 

Joining SportAccord means becoming part of a dynamic, forward-thinking organisation at the forefront of global sport. For more information about SportAccord, please visit 

Global inflight and inship media rights tenders for flagship FIFA tournaments

FIFA has launched invitations to tender (ITT) for the global inflight and inship media rights for FIFA World Cup 26™ and FIFA Women’s World Cup Brazil 2027™.

Entities wishing to participate in the tender processes can request the relevant ITT(s) by e-mailing The bid submission deadline is 12:00 CEST on Tuesday, 2 July 2024. The FIFA World Cup 26 will be the 23rd edition of the competition and will be jointly hosted by Canada, Mexico, and the United States. Featuring a record 48 teams, 16 Host Cities and three host countries, the tournament will feature an unprecedented 104 matches, uniting the globe through football in June and July 2026. Brazil was announced at the recent 74th FIFA Congress as the host of the tenth FIFA Women’s World Cup™ and will become the first South American nation to stage the event. The tournament will build on the impressive momentum of the record-setting FIFA Women’s World Cup 2023™, which was the first in the new 32-team expanded format.

Through the sale of media rights for its football tournaments, FIFA generates income which is essential to support and develop football around the world, including the FIFA Forward Development Programme.

International Engagement Manager – The Premier League

About the job

Application Deadline: 21 June 2024

Department: Commerical

Employment Type: Permanent – Full Time

Location: London, UK


The Premier League is the most watched domestic sports competition in the world, with a global broadcast audience of approximately 3 billion viewers each season. As part of the League’s work to both maintain and enhance its pre-eminent market position, the League is continuing to expand its work overseas, which includes the establishment of local offices in key markets and a range of events, campaigns and initiatives delivered in collaboration with Clubs and partners.

The Premier League is now seeking to recruit an International Engagement Manager within its Commercial Department to support, manage and enhance this work and to ensure the League is delivering maximum value for its member Clubs and partners. This new role will include, amongst other things, playing a key role in the Premier League’s international pre-season match and tournament programme and supporting the management of the League’s commercially-focused international engagement activity with Clubs and partners.

Who We Are

The Premier League is home to some of the most competitive and compelling football in the world. The League and its Clubs use the power and popularity of the competition to inspire fans, communities and partners in the UK and across the world. The Premier League brings people together from all backgrounds. It is a competition for everyone, everywhere and is available to watch in over 900 million homes in 188 countries.

We have a wide variety of responsibilities. These include organising the competition and its Handbook as well as managing the centralised broadcast and commercial rights. The work we do in conjunction with the Clubs also goes far beyond the 90 minutes. We support and provide a framework for youth development, we protect the organisation’s intellectual property, support the wider game and community programmes, undertake international development work and liaise with governing bodies and other leagues.

The Premier League is an equal opportunities employer and strives to create an inclusive culture where talent can flourish. We believe in the potential of everyone and open our doors to those who share those values. All appointments will be made based on merit; however, we particularly encourage applications from women, people from minority ethnic communities, LGBTQ+ people and disabled people.

Our hybrid-working model also allows you some variety on your place of work, offering you the chance to work from home on some days each week. Where possible, you will attend the office or site visits in line with our company policy. All staff liaise closely with their line manager to manage their time appropriately and according to their work and team requirements.

The role

The International Engagement Manager will be responsible for the following duties:

International Engagement

  • Working closely with the League’s international offices and full range of departments to deliver value for the League’s commercial programme within the League’s broader international activities
  • Supporting the Partnerships, Business Development and Marketing functions in identifying and facilitating compelling commercial, brand and/or marketing opportunities for Clubs as part of the League’s international activities
  • Working closely with the League’s international offices and departments to coordinate, manage and enhance Club engagement in relevant international activities

Pre-Season Match and Tournament Programme

  • Supporting the development, management and delivery of Premier League-branded pre-season matches and/or tournaments in international markets
  • Working closely with key internal and external stakeholders to develop, manage and execute a programme that delivers against agreed objectives
  • Developing and managing relationships with key third parties that are integral to the success of the programme (e.g. venues, host cities, agencies and suppliers)
  • Coordinating and managing the commercial development of the programme (e.g. with Partnerships, Licensing, Business Development, Marketing)
  • Leading the development of key planning materials (including partnership proposals and presentations) for use by the League, Clubs, partners and other key stakeholders
  • Leading the review, reporting and assessment of the programme, including reviewing delivery against objectives and KPIs with both internal and external stakeholders

Commercial Development

  • Supporting commercial colleagues in developing, maintaining and managing positive relationships with all Clubs on international matters
  • Working across the League to help inform our international strategy and development programme, including by taking a lead on reviewing and assessing relevant activity
  • Supporting commercial colleagues in developing action plans for international markets with Clubs, partners and stakeholders
  • Providing additional support into the Commercial function as required

Requirements For The Role

  • Demonstrable experience of commercial development within sports and entertainment
  • Strong experience and understanding of international sports events and experiences
  • Strong project management experience including budget management
  • Strong organisational skills and meticulous attention to detail
  • Proven ability to manage, coordinate and communicate to diverse stakeholder groups
  • Proven ability to develop and manage excellent professional relationships
  • Excellent communication and interpersonal skills
  • Experience of working overseas is desirable
  • Able to work both autonomously and as part of a team
  • Interested in the sports, entertainment and major live events industry

All applicants should be prepared to work internationally on occasion which may involve irregular hours as part of such trips (e.g. evenings, weekends and/or Bank Holidays).

Our commitment to safeguarding includes implementing robust safer recruitment procedures to assess the suitability of individuals applying for roles that involve work with children and adults who are or may be at risk of harm.

To apply please visit our careers page and apply with your CV and a cover letter. The closing date for applications is 24 June 2024.

We will remove barriers that prospective candidates might face at any stage of our recruitment process. If you have a disability and would like the advert in an alternative format, or would like to talk about how we can adjust the interview process to best support you, please contact

PCB announces tender process for International Media Rights 2024-2026

The Pakistan Cricket Board has announced details of its Invitation to Tender (ITT) for International Media Rights across broadcast television, digital, audio, web and mobile platforms for all global territories for the period from August 2024 to December 2026.

Interested parties or their authorised representatives can obtain the ITT documentation or relevant details by emailing during office hours (9am-5pm Pakistan time) until 1 July 2024. The last date for submitting proposals in sealed envelopes is 10 July 2024 at 10.30am (PST).

The technical proposals will be opened on 10 July at 10.30am at the PCB offices, while the PCB will communicate the opening date of the financial proposals of the qualified bidders directly to them.

From August 2024 to December 2026, Pakistan will host women’s international matches, which will be announced in due course.  In the same period, Pakistan Men’s team are scheduled to host the following teams/series:

August-December 2024

August – Bangladesh (two Tests)

October – England (three Tests)

January-December 2025

January – West Indies (two Tests)

February – New Zealand and South Africa (ODI tri-series)

May – Bangladesh (three ODIs and three T20Is)

August – Afghanistan (three T20Is)

September/October – Ireland (three ODIs, three T20Is)

October/November – South Africa (two Tests, three ODIs, three T20Is)

November – Sri Lanka (three ODIs, three T20Is)

January-December 2026

February/March – Australia (three T20Is, three ODIs)

April – Zimbabwe (three ODIs, three T20Is)

October – Sri Lanka (threeT20Is)

October – England and Sri Lanka (ODI tri-series)

November – Sri Lanka (two Tests)

Partnerships Director – World Rugby

World Rugby wishes to appoint a Partnerships Director, reporting into the Chief Revenue Officer. Within your remit, you will be responsible for leading the World Rugby team in charge of rightsholders account management, as well as oversee all commercial operations. This role will set the strategic direction of how World Rugby can commercialise, drive consumer growth and deliver world class experiences with our partners. The main function of this role is to ensure:

  • Ultimate delivery of a world class partnerships program for all the stakeholders (sponsors, suppliers, host cities, others) which have contracted WR rights.
  • The implementation and delivery of all commercial and marketing rights of the various WR stakeholders across all World Rugby events and properties, with a strong focus on men and women Rugby World Cups.

This role will require integration and coordination with all other departments of the Revenue division (including Business Development, Media Sales, Ticketing, Product and Fan Experience) as well other key divisions within World Rugby Events and Media (Events, Marketing)


As a member of the Revenue Division senior leadership team the Partnerships Director principal accountabilities will be to lead the following:

  • Structure, build and manage a team in charge of delivering the department priorities, in line with World Rugby values and strategic ambitions.
  • Plan, deliver and report on the annual department budget, as well as tournament time specific budgets, especially around the delivery teams implemented in venues.
  • Forge and entertain important relationships internally (Senior Leadership team, other department directors, LOCs…) and externally (senior team members of all rightsholders).

The Partnerships Director will manage the account management team in charge of WR main rights holders, and in particular this role will lead:

  • Defining the strategy and structure for the partnerships team to deliver a first-class program in terms of clients servicing:
  • Set the department up for success with a scalable team in place, in order to create a sustainable partnerships program that has clear objectives and targets leading to a high level of efficiency and effectiveness..
  • Support a portfolio of World Rugby partners, working with the business development team to define the best category and rights model.
  • Facilitate and take a leading part in all renewal discussions, in close and constant collaboration with the Business Development team
  • Own the responsibility of every aspect of day-to-day partnerships delivery is managed efficiently, contractual rights are professionally delivered
  • Clearly define partners objectives and ensure these are known, understood and met with a robust understanding of the partner brands and businesses, as well as World Rugby main strategies in this area.
  • Facilitate and coordinate key contractual rights: announcement planning, campaign planning, approval of brand, use of WEC if appropriate, digital activations, unique promotion activations, access to archive, VIK Management…
  • Constantly challenge processes and develop a culture of agility for new and innovative ways to provide value to both the Partners and World Rugby.
  • Ensuring that all World Rugby Events and Media departments (Marketing, Events, Digital, Ticketing, Finance, Fan Experience…) as well as all LOCs are engaged in the partnerships and provide the necessary support to deliver.
  • Support the delivery of partner workshops
  • Ensure timely delivery of compelling and insightful case studies (to aid renewal conversations and support new business sales).
  • Foster the best possible professional and personal relationships with Partners, third parties such as agencies and internal stakeholders.
  • Develop a deep relationship with marketing/content and wider revenue teams to ensure we identify and take advantage of new opportunities and these opportunities are engaged with partners.

The Partnerships Director will manage the team in charge of all commercial operations, and will in particular ensure the following :

  • Structure, build and manage a central team overseeing commercial rights delivery on WR properties and events.
  • Plan, in collaboration with LOCs and other stakeholders all aspects of the commercial operations program in and outside of venues.
  • Planning for the implementation of all stakeholder commercial rights in the build up and during tournament time, including (but not limited to) : signage, dressing, branding, catering operations, premium experiences operations, retail operations, Commercial Activations, accreditation, and the overall venue Commercial Compliance principles.
  • Planning, management and reporting on all dedicated commercial operations budgets, including leading on some specific key procurements for providers of specific services.
  • Management and delivery of all commercial activity at Tournament time in all controlled areas, particularly focusing on venues and fanzones including delivery of product category exclusivity.
  • Leading in the drafting of all commercial rules ahead of tournaments, as well ensuring Participating Teams compliance with the Tournament Terms of Participation (TOP).
  • Lead operational delivery discussions on commercial rights internally, working with Partnerships, Business Development, Ticketing, Product and Fan Experience, Events, and Finance departments.
  • Ensure correct project management processes are followed.
  • Produce post event reviews.


  • 10+ years’ experience in a senior partnerships/commercial operations role in a global sports organization,
  • Experience of building and leading successful teams, fostering a high performance and results-driven culture.
  • Demonstrable evidence of achieving and exceeding commercial and sales KPIs and revenue targets.
  • Track record of managing major commercial relationships, including with c-suite-level stakeholders.
  • Experience of navigating complex stakeholder groups and collaborating cross-functionally, seeking out opportunities and solutions.


  • A passion for sport and a desire to contribute to the further growth of Rugby.
  • Takes positive action to build a diverse team and develop a culture of inclusion and belonging.
  • Role-models World Rugby’s values of Discipline, Respect, Integrity, Passion, and Solidarity.
  • A positive, ‘can-do’ attitude; someone who is resilient, flexible, curious, and delivery focused.
  • A strategic and visionary mindset; someone who sees the big picture and thinks long-term.
  • Adept at working under pressure in a fast-paced environment, delivering work to deadlines and honouring commitments.
  • A collaborative team player, who builds strong relationships with colleagues and a diverse range of stakeholders.
  • A flexible approach to working within an organisation that will grow and adapt to the needs of that time.
  • Can navigate ambiguity and cut through complexity, taking a logical and creative approach to problem-solving.

About us

World Rugby is the world governing and law-making body for the sport of Rugby Union. In addition to its governance functions, World Rugby organizes a number of major international tournaments and events, such as the Rugby World Cups (women’s and men’s), the annual Rugby Sevens Series and the developmental Women’s WV international tournament.

World Rugby is now on a mission to innovate to excite, inspire and engage new audiences in existing and new rugby markets, to grow the sport for all. Through World Rugby Events & Media (WREM), the delivery of major tournaments under a new model will be key to the success of a ten year strategic plan which will see Rugby World Cups in England in 2025, Australia in 2027 & 2029, and culminating in ground breaking tournaments in the USA in 2031 and 2033. Under the new model, World Rugby will have a more direct role in the setting up, running and delivery of the Rugby World Cups and aims to be the leader in the delivery of major international events.

Diversity, Equity & Inclusion:

World Rugby is committed to building a diverse workforce and therefore strongly encourages applications from underrepresented groups. We are committed to equality and inclusion and welcome applications from all individuals, regardless of their background. We strive to be a diverse and inclusive workplace, which reflects the global sport we want to be and where everyone can be themselves and feel they belong.

Flexible Working:

Most of our roles offer hybrid working, with two core office days (Tuesday & Wednesday) and a third day of your choice to be with colleagues in the office. This applies to our Dublin and London offices. The remaining two days are flexible, so you can choose to work from home or be in the office.

Deadline is 10th June.

Apply here – Partnerships Director | World Rugby | LinkedIn

CEO – British Ice Skating

BIS is looking for its next CEO to build upon recent successes in hosting international events, growing participation in the sport, and achieving world-class performances from our talented elite skaters across the disciplines.

We are keen to find a passionate and experienced leader who will provide the top-level direction and support needed to help us continue to achieve our ambitious organisational goals

For further information, including person specification, role responsibilities and organisational overview, please see our CEO Recruitment Pack – Job Spec (

How to Apply:

When you are ready to apply, please send a copy of your CV and a cover letter outlining how you meet the requirements of the role, along with a completed copy of our Equality Monitoring Form, by email to:

ITT- Virtual Advertising Services For Caf Competitions

The Confédération Africaine de Football (CAF) is the administrative and controlling body for African association football; it represents the national football associations of Africa, runs continental, national, and club competitions. CAF is the biggest of the six continental confederations of FIFA, it was established in 1957.

CAF is hereby inviting Proposals from established, reputable service providers with capacity of offering high quality services as per the Invitation to Tender(ITT) document herewith attached for VIRTUAL ADVERTISING SERVICES. As part of our procurement process which is based on transparency and equal opportunity. We are also posting this tender on CAF website and other social media platforms. Please note that this is the Invitation to Tender and does not represent any contractual agreements.

We kindly request you to provide us with your Technical and Financial proposals (by email) as per the Tender requirements, before closing date on Closing 27thMay 2024 Close of Business.


ALL queries related to this Tender will be accepted by emails sent to CAF Procurement , only until 23rd May 2024 Close of Business.

  • CAF team will respond to all queries and share responses with all bidders.
  • As part of your Technical Proposals, please ensure to clearly state and demonstrate how your organisation is aligned to CAF expectations.
  • Financial Proposals are strictly required to be in the format as per the Tender requirement. 
  • In addition to the above, you are kindly requested to submit All mandatory documents as indicated in the Tender document. All document listed and requested shall form part of the evaluation and selection process.

Brand Marketing Manager – Commonwealth Games Federation


Job Title- Brand Marketing Manager
Reports to Director of Marketing & Communication

Scope of Role

Business Area
Marketing & Communications

Key departments/areas of responsibility

Marketing and Communications team – Brand & campaign development and management, IP management & compliance.
Commonwealth Games Associations (CGAs) – Compliance and brand marketing management.
Host Organising Committees (OCs) – compliance & brand marketing management.
Partners / Sponsors – campaign integration, compliance and IP facilitation.

Job Dimensions
Campaign Budget Management
Cross-function responsibility

Overall, Job Purpose

The Brand Marketing Manager, will be responsible for developing, maintaining, and promoting the Commonwealth Sport Movements brand and identity to ensure a cohesive, impactful and inspiring presence. Working closely with the Director of Marketing & Communications, the wider Marketing and Communications and Commonwealth Games Federation Partners (CGFP) team to ensure the Movements brand is appropriately represented, positioned, communicated and protected within all events, marketing, communications, activations and channels. By effectively managing the brand, bringing it to life and increasing the visibility and profile of the movement amongst target audiences and stakeholders the Brand Marketing Manager plays a pivotal role in shaping the movements identity, perception and legacy, ultimately contributing to its success and long-term sustainability.

Brand Strategy Development: Develop, and facilitate the integration of the brand strategy throughout the CGF. Ensure all activity remains relevant and engaging and brings to life the Movements vision, values and mission. Establishing an enduring brand message that results in, growing engagement, building brand loyalty and increasing commercial revenue.

Brand Identity Management & Guidelines: Own and maintain the brand guidelines, ensuring they are current and evolve with the organisational strategy, including logo, colour palette, typography, and design elements and tone of voice. Ensure consistency in branding across all communication channels, merchandise, and event collateral.

Ensure the brand architecture is effective, communicated and adopted throughout the movement. Ensure it supports the Development teams community programmes as well as the Commonwealth Sport Foundation, enabling clearer, consistent brand identity, ascription and increased visibility. Create and disseminate brand guidelines to internal teams, Commonwealth Games Associations (GCS’s) external partners, sponsors, to ensure adherence to brand standards in all promotional materials and activities.
Assist in educating both internal and external teams and partners against improper use of the brand. With guidance and assistance from the legal team, develop and manage the brand protection programme with all partners and stakeholders including CGFP and IF’s, CGA’s and media.

Sponsorship Integration & Partner Management: Collaborate with commercial partners and sponsors where applicable to integrate sponsor branding in a way that aligns with the movements overall brand and enhances sponsor visibility where appropriate, while maintaining the integrity of the movements identity. Manage the IP and assets, rights programme and signoffs when required, developing processes and tools where appropriate to ensure swift effective support to commercial partners. Proactively identify opportunities to work with likeminded organisations / brands to create beneficial brand extension and visibility.

Marketing Management & Campaigns: Develop and execute public-facing activity in support of the organisation’s strategic plan. Develop brand & marketing campaigns that effectively communicate the movements brand message and value proposition to various stakeholders, including participants, fans/spectators, sponsors, and media. Coordinate, engage and manage external agencies, creatives, designers and more. Manage the briefing , development and execution of high quality marketing/ content initiatives, informed by research, expert external advisory and market understanding, that positions the GCF appropriately in across multiple territories, driving the desired outcomes.
Manage the design and delivery of marketing communications assets, including merchandise and event collateral when required.

Ensure all activity is measurable and conduct comprehensive evaluations of all campaigns, utilising research and data to analyse performance metrics to identify successes, challenges, and opportunities for refinement.

Brand Experience: Work closely with the Head of Digital to introduce the brand in to all digital touchpoints including, website design, social media profiles, email marketing, and digital advertising, to create a seamless and engaging brand experience online. Assist writing website stories and social content when required. Work closely with Media & Communications Manager to ensure all external communications align with the movements brand voice and messaging.

Audience Engagement: Develop strategies to foster deeper engagement with target audiences leveraging the brand’s unique attributes to create meaningful connections and build loyalty. Become the voice of the Fan using research and insights to develop fan engagement campaigns that retains and engagement fans year round, not just at games time. Work closely with the Head of Digital to ensure data is utilised and platforms are maximised to ensure an effective community is built and maintained.
Brand Performance Measurement: Establish key performance indicators (KPIs) to evaluate the effectiveness of branding efforts, such as brand awareness, perception, and loyalty. Monitor and
analyse data to identify areas for improvement and optimize future branding initiatives. Establish a measurement dashboard to demonstrate results and value.

Competence / Knowledge / Skills required


  • Experienced Brand Marketing Manager from an agency, or sports event environment. • Experience of brand planning and strategy.
  • Experience developing and delivering effective campaigns.
  • Experience of using and developing measurement tools and dashboards.
  • Experience using data, and research to set and report on KPI’s.
  • Experience working in complex, multi-stakeholder environments .
  • Experience of delivering across multiple territories/global.
  • Relevant tertiary Qualifications, in marketing, communications or business would be preferable coupled with a strong interest or involvement with sport, event marketing international relations and the Commonwealth movement.
  • Proven exceptional performance in building and delivering end-to-end marketing/content/advertising programmes across multiple territories.
  • Excellent written and analytical skills.
  • A keen understanding of and interest in creative marketing and the process it entails. • Possess strong brand acumen and judgement.
  • Ability to deliver high level professional presentations to a variety of stakeholders. • Proven ability to be creative and innovative.
  • Ability to deliver within a fast-paced complex environment, managing multiple tasks. • Sound understanding and previous IP, rights management experience.
  • Budget development and management skills.
  • Excellent interpersonal and relationship building skills ability to influence and bring people together and manage relationships – enjoys working in a team
  • Impeccable personal integrity with clear commitment to maintaining professional standards. • Agile and adaptable and curious.
  • Engaging and personable with an understanding of the need to adapt personal style to the relevant audience.
  • Diplomatic, embraces diversity, displays respect and loyalty to colleagues, the organisation and partners • Collaborative, committed, enthusiastic, and motivated
  • Passionate about Sport and the development of the Commonwealth Sport Movement. • Can think clearly and work effectively under pressure.
  • Exceptional attention to detail.
  • Quality orientated, sets and achieves the highest standards

All applications to be sent at by COB May 31st.

Digital & Data Services Manager – InCrowd


  • Location: Office/remote working hybrid role, typically 3 days in office per week – some travel to clients
  • Contract type: Full time, 37.5 hours per week
  • Salary: A competitive salary commensurate with your experience will be offered
  • Direct Reports: Managing two members of the Digital and Data Services team.


InCrowd is looking for a highly motivated and experienced Digital & Data Services Manager to join our team. The ideal candidate will be passionate about sports and possess a strong background in CRM and digital marketing strategy, analysis, and implementation.

As a Digital & Data Services Manager, you will be a key member of the Digital and Data Services Team, with close collaboration with the Account Management team. You will own the day-to-day responsibility for leading the planning and delivery of digital strategies that transform global sports organisations and identifying revenue growth opportunities for clients and deliver relevant recommendations for them to achieve success. This will be a chance to grow a key part of the business and your verve, dynamism and enthusiasm for working with leading sports organisations will be vital to setting new industry benchmarks in this sphere. You are a creative, organised thought leader with high levels of attention to detail and are looking to build your career with a fast growth organisation which is driving the digital transformation of sport. You will have the ability to manage internal and external stakeholders and deliver exceptional quality work in a fast paced environment with tight deadlines. 

Key Responsibilities

  • Develop and implement digital strategies for sports organisations based on thorough analysis and research.
    Consult with clients to identify strategic and operational challenges and provide expert recommendations through workshops and data analysis.
  • Analyse research and data to identify trends and opportunities for revenue growth, customer acquisition, and retention.
  • Prepare client-facing reports and deliver presentations to senior management, effectively communicating key findings and recommendations.
  • Contribute to business development efforts by responding to RFPs, writing proposals, and participating in competitive tender processes.
  • Build and maintain relationships with key stakeholders in the sports industry, identifying opportunities and developing creative solutions to complex problems.
  • Stay abreast of the latest digital trends and technologies, sharing insights with the team and clients.
  • Collaborate with colleagues to align efforts with the company’s overall strategic goals.
    Serve as an ambassador for InCrowd, maintaining a professional demeanor and representing the company’s values at all times.
  • Line management responsibilities that include supporting the professional development of two Digital & Data Services executives.

Key Candidate Requirements:


  • Proven track record for leading the planning and delivery of CRM and marketing campaigns or programmes against revenue and engagement KPIs.
  • Experience in CRM technology and digital products and how to use it best to drive effective and efficient results.
  • Proven experience devising and implementing data growth strategies (acquisition, retention, subscription upsell etc.).
  • Experience in designing and implementing email automations and customer journeys to drive increases in engagement or revenue generation.
  • Experience constructing and presenting easily-digestible reports on campaign activity, with recommendations on future enhancements for senior stakeholders.
  • An understanding of database structures with proven experience using and manipulating data for targeted marketing campaigns.
  • Excellent at data management and analysis with evidence of where you’ve turned insight into action.
  • An understanding of GDPR and experience of adopting compliant processes to email marketing.
  • Experience implementing digital projects that have driven change, preferably experience delivering digital transformations.

Technical Skills

  • Consumer and digital marketing experience using a variety of digital  and martech platforms and products to devise and implement digital marketing strategies.
  • Skilled in database management and multi-level query building.
  • Skilled in Microsoft Office software including Excel, Word, PowerPoint and Outlook, (thorough knowledge of Excel an advantage.


  • Proven experience in a CRM or digital marketing role, with agency experience preferable.
  • Understand, and be able to demonstrate, the need for meticulous  attention to detail.
  • Strong analytical skills and the ability to interpret data to drive strategic decision-making.
  • Excellent communication and presentation skills, with the ability to articulate complex ideas clearly and concisely.
  • Demonstrated ability to build and maintain relationships with clients and stakeholders.
  • Strategic thinker with a passion for innovation and continuous learning.
  • Ability to work independently and collaboratively in a fast-paced, dynamic environment.
  • Knowledge of the sports industry and familiarity with digital marketing trends and best practices.
  • Self-motivated and comfortable taking the lead, as well as working in a team environment.
  • Relevant educational and professional qualifications will be useful, but demonstrable practical success will be more important.

Working For InCrowd

InCrowd is a team of highly skilled individuals with a healthy, friendly, creative and relaxed environment. There are often sporting and team events you can join if you wish and the teams nurture and support each other – research groups, training and conference budgets are part of InCrowd’s culture.

InCrowd is an equal opportunity employer and value diversity. InCrowd does not discriminate on the basis of race, religion, colour, national origin, gender, sexual orientation, age or disability status.

As an employer, InCrowd offers:

  • Actively supporting development and training
  • Company benefits, including cycle to work and discounted Sky , mobile phone and working equipment schemes
  • Access to high profile sports events
  • Support for additional training and education.
  • Social events throughout the year both in person and online
  • Opportunity for career progression in a fast-developing team.
  • Hybrid work offering

Up for the challenge?

The recruitment process will focus primarily on your values and energy for the role. Send your CV and something that shows why you’re perfect the right person for the job! This can be anything; a supporting email, a video or perhaps a case study of previous work….. the team want to find out more about you. Please email everything to

British Horseracing Authority Releases ITT For BHA Regulatory Funding Review

The British Horseracing Authority (BHA) has released its Invitation To Tender (ITT) for a BHA Regulatory Funding Review (Review).  

The Review will involve an independent evaluation of the BHA’s regulatory and integrity total cost base to provide assurance to the BHA, HBLB (which provides funding of £19m for the BHA’s regulatory activities) and the sport’s stakeholders about the BHA conducting its operations in this area efficiently and effectively and provides value for money. This will include consideration of an appropriate approach to dynamic and evolving regulatory risks and ensuring long term sustainability of the sport, given societal and other pressures.  

The Review will also make recommendations on what should be the optimum funding model for the BHA’s regulatory activities, hence identifying any changes to the existing funding model.  For example, the possibility of multi-year funding awards, underpinned by BHA reporting against agreed performance measures on an ongoing basis. 

Interested parties must submit bids by 29 May, and the Review will start in June and report in early October 2024. The ITT sets out details of the tender process and can be found on and all communication should be through