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Manchester United renews Paul Smith partnership with new campaign

August 16, 2023

Paul Smith has unveiled a new campaign featuring the Manchester United team, at the start of the new Premier League season, to mark their official partnership as official tailoring partner.

The partnership will see all United players, coaches and team training staff outfitted in Paul Smith’s Modern Working Wardrobe tailoring for matches, special events and official appearances.

The new campaign features several of first-team stars, including Christian Eriksen, Luke Shaw, Aaron Wan-Bissaka, Diogo Dalot and Facundo Pellistri.

To reflect the ever-evolving tailoring landscape, Paul Smith has fitted the players with a fresh take on the relaxed suit, namely the brand’s A Suit To Travel In – a lightweight, breathable suit designed for superior crease resistance and ease of movement.

Comprising a classic canvassed jacket in lightweight, breathable construction and a pair of drawstring tailored trousers to allow for freedom of movement, the suit retains Paul Smith’s signature sense of contemporary refinement while focusing on the comfort of the players. Each suit is styled with pieces from the Paul Smith Modern Working Wardrobe edit, including striped knitwear and more.

In recognition of the long-standing partnership and the new season starting, United have launched a limited-edition Paul Smith x United scarf on United Direct.

This season, as part of its ongoing commitment to the team and community, Paul Smith will once again collaborate with Manchester United Foundation, the club’s charitable arm, to offer and fit suits for young graduates of its traineeship programme who are just entering the workforce.

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