Manchester United inks global deal with Wow Hydrate

Manchester United and WOW HYDRATE have announced a multi-year global partnership, making the popular sports and fitness drink the club’s official sports hydration partner.

This new collaboration will see WOW HYDRATE and the club working together to deliver high-impact campaigns, featuring both the men’s and women’s first teams, highlighting the popular drinks brand with the United’s global fan base.

From today, WOW HYDRATE will be available within the club’s famous Old Trafford stadium, with products available to purchase at all matchday concourse retail points, and across the men’s, women’s and academy training facilities at the club’s Carrington Training Centre.

With a commitment to supporting grassroots football, WOW HYDRATE plan to use the partnership to engage with local footballing communities. There are also future plans to mark the partnership with a specially created Manchester United and Wow Hydrate co-branded range of hydration drinks.

To announce the collaboration, Manchester United and WOW HYDRATE have created exclusive new content featuring United first team players such as, Lisandro Martinez, Mary Earps, Harry Maguire and Alejandro Garnacho, showing both players and fans enjoying the sports drink in a mixture of fun environments.

WOW HYDRATE’s mantra is to ‘be the best’ and their overarching goal is to become the world’s number one sport hydration brand. By partnering with Manchester United, the company believes the collaboration will help them achieve this ambition, entering them into new markets, elevating them on a worldwide scale.

Jake Brocklesby, Global Director, WOW HYDRATE, said: “This partnership aligns with the ambitions we have for the brand – redefining the sports and fitness drinks market, and becoming the leader in our space. We can think of no better club to combine with to showcase our science-led approach and innovative technology.”

Queenie Porter, Managing Director, WOW HYDRATE, said: “This is a major step for our brand. We wanted a mutually beneficial partnership that would allow us to develop impactful community and grassroots programmes, and this agreement delivers on that. We are excited to see the club’s supporters discover and interact with WOW HYDRATE in the weeks and months ahead.”

Victoria Timpson, CEO of Alliances of Partnerships, Manchester United said: “WOW HYDRATE is a progressive and ambitious brand, and we are extremely excited to be partnering with them. We look forward to not only introducing our global fans to the science behind its range of hydration products, but also support the work it does within our footballing community.”