Manchester City sportsbiz

Manchester City Agrees Regional Partnership With

April 12, 2021

Manchester City has announced a new regional partnership with – a homegrown digital marketplace created for local businesses in the Middle East and the largest GCC e-commerce company.

The new partnership will also see become the Club’s Official Online Marketplace Partner in the Middle East.

Starting in 2017 with, the Middle East’s homegrown e-commerce platform and leading online shopping destination, noon is now an ecosystem of seven products and services, all developed to help empower and inspire a generation of diverse digital-first consumers and businesses. These products and services include, noon Daily, and NowNow.

Building on shared values of innovation, excellence, and supporting local communities, the partnership will provide Manchester City with new ways to engage with fans in the Middle East and further grow the Club’s presence in the region.

Through the partnership, in addition to the use of matchday and digital assets, Manchester City and will collaborate to provide a number of experiences to engage with fans, customers, and local businesses in the Middle East.

Stephan Cieplik, Senior Vice President of Global Partnerships Sales, City Football Group, said: “We are delighted to launch this new partnership with today. The team has impressed us with their ambition, innovation, and passion for the local communities and businesses they serve in the Middle East.

“The Club has a passionate and engaged fanbase in the region and we’re pleased that will be joining us as we continue on this journey. We look forward to working together throughout the partnership to provide experiences and activations to engage with new audiences in the region.”

Ali Kafil-Hussain, Chief of Staff,, said of the partnership: “One of the founding goals of was born to deliver exceptional experiences to support regional entrepreneurs and delight customers, giving our people a local digital champion to be proud of and support. We believe in redefining the norms of the industry, and through our platform, we have created a thriving ecosystem that supports our homegrown talents and gives all enterprises, no matter their size, a level playing field and a chance to compete better in their own market.

“This partnership with Manchester City, is a proud moment for noon,” Kafil-Hussain added. “We will work together to further amplify experiences for our customers and sellers, creating meaningful moments and even bigger wins for our communities. This is a vote of confidence not just in our platform but in our sellers, customers, and team. I’m excited to see this partnership grow.”

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