Liverpool extend partnership with Weston Corporation
December 1, 2022
Liverpool FC has extended its partnership with Weston Corporation, the club’s official retail partner in Singapore, for a further five years.
Weston Corporation is Singapore’s premier football store, and currently operates LFC standalone stores at Bugis Junction and Queensway Centre, along with branded shop-in-shop locations off and online.
Reds fans in the region are able to access official club merchandise and the latest Nike jerseys and training kits. The store fit at both locations mirrors retail spaces in Liverpool – featuring a Champions Wall, mock-up of the players’ dressing room and a copy of the Shankly Gates.
Recent in-store events have included a signing session with Mona Nemmer and her book A Taste of the Liverpool Way, performance from Jamie Webster during the LFC summer tour, and meet and greet with legend Sami Hyypia.
Mike Cox, senior vice-president for merchandising at Liverpool FC, said: “It’s great to continue working with Weston Corporation. We have a growing fanbase in Singapore and working with Weston Corporation we can offer fans exclusive club merchandise on a local level.
“I’ve been able to see first-hand how passionate our fanbase is here, and as one of the world’s premier shopping destinations it’s an exciting opportunity for the club to continue connecting with supporters in the region.”
Rajbir Chopra, sales director at Weston Corporation, added: “Weston Corporation is a key player in the football and sports retail industry in Asia, and we are excited to be offered the opportunity to extend our current retail relationship with Liverpool FC, and the opportunity to bring both official merchandise and the Anfield experience to the fans in Singapore.”