Lifebuoy Sign Deal With England Cricket
October 15, 2021
Unilever brand Lifebuoy, the world’s number one hygiene soap brand has today, on Global Handwashing Day, revealed that the first year of their partnership with England Cricket & the England & Wales Cricket Board (ECB) has seen more than £1 million of hygiene products provided to help deliver the cricket season across all levels of the game this summer.
In collaboration, Lifebuoy and the ECB provided the ten international cricket venues with hand sanitiser dispensers, as the summer saw the return of fans to international cricket for the first time since 2019. England’s representative teams and their opponents were also provided with PPE for training camps and matches.
A bespoke ‘Hygiene Bundle’ was created for the recreational clubs of England & Wales, with the ECB providing just over 3500 cricket clubs with free hand sanitiser, liquid hand wash and hand wipes to help them provide a full hygiene solution for their members and visiting teams.
Lifebuoy was also proud to work with the ECB’s entry-level participation programmes during a record-breaking summer. They offered each of the 101,000 registered children on the ECB’s All Stars Cricket (5-8 years old) and Dynamos Cricket (8-11 years old) programmes a free bottle of hand sanitiser.
Nick Pryde, ECB Director of Participation & Growth, said: “In what has been a summer where we have seen both adult and junior participation on the rise in England & Wales, we are really pleased to have had the positive partnership with Lifebuoy in place. Providing more than 3,500 clubs with hygiene bundles to help them comply with COVID-adapted matches and training has certainly played its part in 10,000 more adult fixtures being played than in the summer of 2019.”
Benoit Roger-Marchant, Marketing Director, Lifebuoy UK & Ireland, commented: “As the UK’s number one hygiene brand, Lifebuoy has a clear role to play in helping us all stay safe, and we are proud of the collaboration with the ECB to help cricket return safely this summer. We’re on a mission to continue to improve hand-hygiene in the UK, and are looking forward to raising awareness of some of our education initiatives today, on Global Handwashing Day, with the support of England Cricket.”