Liebherr Continues Long-Standing Partnership Of World Table Tennis Championship
By Community | November 9, 2021
World Table Tennis (WTT), the commercial arm of the ITTF Group, is delighted to announce that Liebherr will again line up as a brand partner of the 2021 World Table Tennis Championships Finals.
Liebherr has partnered with the World Table Tennis Championships since 2003 and will join the prestigious event where the star-studded field featuring the world’s best players compete to lift the coveted trophies to become World Champions.
Liebherr is a globally operating family-owned technology company that offers products and services for many industries, including construction and domestic appliances. They have been a significant supporter of table tennis for over 20 years and the title sponsor for many top-tier ITTF events, including the World Championships in Düsseldorf, Germany (2017), Halmstad, Sweden (2018) and Budapest, Hungary (2019).
With the 2020 World Table Tennis Championships impacted by the pandemic, fans and players await the 2021 World Championships Finals with much anticipation.
The event will occur in the Americas for the first time at the George R. Brown Convention Center in Houston, Texas, from 23 to 29 November 2021.
It is also the first of its kind in the new format of the World Table Tennis Championships. It will feature 128 players in singles and 64 pairs in each of the doubles competitions competing in a straight knockout format for the right to be crowned world champions.
Andreas BÖHM, Managing Director of Liebherr-International AG, said: “We are delighted to be involved in sponsoring the World Table Tennis Championships Finals in Houston. The USA is an important market for Liebherr, and we look forward to seeing the best players in the world competing at the top level again as well as showcasing our brand and products through on-site and digital activations with the ITTF Group and Event Organisers.”
Jonny COWAN, Europe General Manager of World Table Tennis, said: “We are very proud of our long-term relationship with Liebherr, including the strength in brand partnership created over many years at multiple World Championships. We look forward to taking the event to the USA for the first time and activating with the Liebherr team both in-market and globally through our media, social, and digital reach.”