LDN UTD NFT Rio Ferdinand Foundation

LDN UTD Launches NFT Community Engagement Campaign

August 26, 2021

  • Young people from disadvantaged communities given opportunity to create NFTs and help Rio Ferdinand Foundation.
  • 10% of profits will be donated to the charity.
  • Exciting partnership with One Minute Briefs.
  • Initial gaming and London specific NFTs also to be designed by London based artists including Jess Wiseman.
  • Budding artists invited to design NFTs as a series of collectibles related to gaming and London.
  • NFTs will have more functionality and utility than just a collectible.
  • NFT Marketplace has been built on the blockchain by Future Tech and Accubits whose clients include NASA, and will be powered by the GoChain blockchain to enable the responsible, sustainable minting of NFTs.

London, 26th August 2021: LDN UTD, the purpose driven esports org, today continues its journey to become decentralised with the launch of a community driven NFT initiative in partnership with a host of big names.

LDN UTD is giving all participants of the Rio Ferdinand Foundation’s programmes the opportunity to design their own NFTs, with a view to their designs being added to the LDN UTD marketplace. This is in addition to 10% of all profits being donated to the charity.

One-Minute Briefs is also tasking their community to create irresistible designs that align with what it’s like to be a gamer, whilst incorporating their favourite London places.

Additionally local artists including Jess Wiseman will continue to create a bespoke London based biome range, that once collected in a series will unlock a physical product. This will be launched alongside LDN UTD’s gamer profile collection, giving fans the option to buy a digitised version of gamers, whatever their preference. The collection will be varied and very limited. Jess has previously worked on many digital projects including alongside YouTube sensation VEXX to help complete his latest NFT creation which sold for $45,000, as well as Jack Harlow, Doja Cat, Reebok, AJ Tracey, and Billionaire Boys Club.

The NFT marketplace solution has been built in partnership with US based tech company Accubits and Future Tech who are trusted by federal agencies, Fortune 500 companies and clients including NASA. Additionally, LDN UTD is partnering with the GoChain Foundation, developer of the GoChain blockchain protocol, to enable the responsible, environmentally-friendly minting of NFTs and the auction and secondary sale of NFTs via the Zeromint NFT Marketplace.

The NFTs will include functionality and utility, providing owners with access to LDN UTD benefits including bespoke partner offerings, discounts on merch, and access to tournaments and events, with more details on the bespoke token currency to be revealed in due course.

Oliver Weingarten, Founder/CEO of LDN UTD said, “It has always been in our roadmap to become a decentralised esports org, and the fact we can continue to stick to our values of engaging community and social purpose in a unique manner with the launch of this campaign for our NFT Marketplace is just another step in the right direction.” 

Rhiannon Watts, Director of Operations of the Rio Ferdinand Foundation: “Rio Ferdinand and the Foundation are pleased to partner again with LDN UTD, on this interesting campaign to utilise technology and gaming to engage and benefit our community. We’re excited to see the designs that are submitted by our participants.”

Nick Entwistle, Founder of One Minute Briefs said: “We’re excited to team up with LDN UTD on a One Minute Briefs campaign. Creating NFTs is something we are keen to explore through our Bank of Creativity platform and the opportunity to produce content that will become NFTs to help the Rio Ferdinand Foundation is something that our community will relish the opportunity of. We are looking forward to seeing all the ideas across social media today, combining the world of gaming and the iconic elements of London.”

Henry Ines, CEO of GoChain said, “We are proud to partner with LDN UTD, which shares the same impact-oriented ethos as GoChain. We look forward to working closely with LDN UTD as it becomes the premier decentralised esports platform for gamers, while raising awareness on some of today’s most pressing social issues.”

LDN UTD NFT Rio Ferdinand Foundation