global digital strategy LaLiga WSC Sports

LaLiga reinvent global digital strategy using WSC Sports

By Community | August 11, 2022

WSC Sports, today announced an agreement with LaLiga, the legendary Spanish football league, to innovate the league’s global digital strategy with automatically created and distributed real-time video highlights of all first and second division matches during the 2022/23 football season.

Utilizing advanced AI and Machine Learning technologies, the WSC Sports platform analyzes live sports broadcasts, identifies each and every event that occurs in a game, and in real-time creates and publishes customized videos. Each video comes complete with graphical and contextual elements added for branding and sponsorship opportunities. This enables LaLiga to maximize the use of their content, creating new revenue streams and a personalized fan experience on every platform for every type of fan.

This game-changing way to create real-time highlights at speed and scale will be used by LaLiga across all their digital properties (website, app, social media) for all first and second division matches during the 2022/23 season, around 800 games. Content created via the WSC Sports platform will also be distributed to LaLiga teams, so all fans across the league can enjoy the same viewing experience regardless of the team they support.

LaLiga will also be using the WSC Sports platform to unlock content from the LaLiga archive. Around 5,000 matches from the past six LaLiga Santander and LaLiga SmartBank seasons will be automatically indexed and tagged making them ready for any number of highlight combinations to be created in minutes.

Not only will LaLiga be able to fill their digital properties with AI generated video content, but they will also utilize a newly-launched WSC Sports product, Broadcast Pro, to easily create and edit matchday highlights at speed, in high resolution, for their broadcast TV channel

“We are pushing the boundaries of innovation to use LaLiga content in new and exciting ways, all with the goal of bringing LaLiga fans around the world closer to the games, plays and players they love. Using AI to speed up creation and distribution of our content, as well as our archive footage in broadcast quality, brings a level of technology expertise not seen anywhere else in sports,” said Melcior Soler, Audiovisual Director of LaLiga. 

“We’re delighted that LaLiga will be using the WSC Sports platform for the upcoming season to revolutionize their global digital strategy. It’s a privilege to work with such a global name and such a forward-thinking league that is always looking to deliver the best content experiences possible for its fans.” Itai Epstien, Director of Business Development, Head of EMEA & China at WSC Sports

LaLiga joins WSC Sports’ roster of leading football clients, including UEFA, Lega Serie A, Bundesliga, Real Madrid, the English FA and the Italian Football Federation (FIGC). 

global digital strategy LaLiga WSC Sports