LaLiga And Matchball Partner To Authenticate Official Match Items
January 4, 2021
LaLiga and live match authentication firm Matchball Authenticated have joined forces to bring clubs a new opportunity to monetize official items and provide a more trustworthy memorabilia experience for fans.
USA-based Matchball Authenticated enhances the sports memorabilia experience by allowing fans a 100% reliable way to obtain items used in LaLiga Santander and LaLiga SmartBank match play, such as balls from important games or jerseys worn by key players. This is achieved by having Matchball Authenticated personnel authenticate each item in real time on the field of play with a special hologram label to ensure the authenticity of each piece of memorabilia.
The descriptions of each item will be incorporated into a database where fans can confirm, by scanning the QR code on the hologram label, that their item is truly authentic. The database will contain all the details, photographs and even videos reflecting the uniqueness and story behind each item.
The new LaLiga TwentyNine’s sports bars, announced earlier this year, will have a display area for authenticated, game-used items. This new sports bar concept will promote LaLiga and its teams around the world, while allowing fans a unique, experiential way to discover the competition.
“Over the recent years LaLiga has become the standard for sports marketing and the application of the latest technology in sports, and once again it will be the first to apply this innovative idea” said Oscar Mayo, Director of New Business, Marketing and International Development of LaLiga.
“Working with LaLiga is to join forces with one of the most iconic leagues in football, and will allow us to demonstrate all the possibilities that authenticated game-used memorabilia can deliver for LaLiga and its teams and fans” said Scot Fischer, President of Matchball.
