LA28 brews coffee partnership with Starbucks

Starbucks – for the first time ever – will be the Official Coffee Partner of the LA28 Olympic and Paralympic Games and Team USA.   

At the LA28 Games, Starbucks will offer thousands of athletes unique coffeehouse activations in the Olympic and Paralympic Village, designed to spark connection and community. Beyond the Village, Starbucks coffee will be served at competition venues, volunteer hubs and other key locations—keeping athletes, fans and volunteers going from early morning training sessions to podium celebrations. 

Through the partnership with Team USA and NBCUniversal, Starbucks will enable athlete storytelling during the Olympic and Paralympic Winter Games Milano Cortina 2026, with access to premium storytelling opportunities.  

And our support for athletes goes beyond the Games. Through the Starbucks Elite Athlete Program, we’re thrilled to champion elite athletes, who are Starbucks partners, on their journey, both in and out of competition. That includes U.S. Paralympic gold medalist Rebecca Hart, who proudly represents Team USA and wears the green apron.  

In many ways, the Olympics and Paralympics are the world’s third place, where people come together and find community, just as customers do every day in our coffeehouses around the world. This partnership is a representation of our mission to inspire and nurture the human spirit — one person, one cup, and one neighborhood at a time.