Kitman Labs inks partnership with Loughborough University

Kitman Labs, the global enterprise SaaS platform providing the only single, centralised operating system for performance intelligence in Sports has announced a new deal with Loughborough University, the top ranking school in the British University and Colleges Sports Table for 42 consecutive years, home to the NFL Academy and consistently named one of the world’s best universities for Sport having produced 20% of Team Great Britain’s overall medal wins in the 2020 Tokyo Olympics.

The University will be utilising both the Performance Medicine and Performance Optimization Solutions for iP: Intelligence Platform – combining medical and performance data across all sports in a single, integrated platform designed to drive collaboration, eliminate information silos and provide all coaches, practitioners and relevant stakeholders alike with a real-time, 360 degree view of each student-athlete.

By deploying the Intelligence Platform across the entire Athletic Department, Loughborough will now be able to unify all people, processes and data in a singular operating system. The centralisation of the data and combination of these critical data sets will support data-led, evidence-based decision-making, drive overall efficiencies across every aspect of the organisation and enable practitioners to spend more time with their athletes on the pitch or in training and less time on information processing and analysis.

“We’re incredibly excited to bring Kitman Labs into Loughborough Sport. We know that Kitman will increase our ability to work in an interdisciplinary way with our amazing group of coaches and practitioners to enhance the performance of our athletes. It will increase our ability to work efficiently and effectively alongside our multiple partners including Catapult and Vald, and we have already seen how we can work collaboratively with SSEHS across our Performance Programmes to align research opportunities with our applied sporting examples”.- Olivia Murphy, Deputy Director of Sport (Performance Director),

“We are delighted to have entered a partnership with Kitman Labs. We are always looking to innovate practice, and doing so with sector leading partners helps to ensure that our practitioners and athletes have every opportunity to succeed.

The team at Kitman brings a wealth of experience that has made the onboarding and integration of the platform efficient and smooth. We are excited to continue to share learnings from our multisport environment that can further optimise the platform to our needs, and subsequently to others in the sector.”- Rich Ellis, Deputy Director of Sport (Head of Commercial Partnerships and Facilities)

“While there are many similarities between the needs of the collegiate sector and pro leagues, there are some defining fundamental differences. From the sheer volume and diversity of sports, to the number of stakeholders across Athletic Departments to the foundational mission of providing holistic student-athlete care, the need for a shared and fully integrated data and analytics infrastructure is paramount to achieving success – operationally and from a performance perspective.” said Stephen Smith, CEO and Founder of Kitman Labs. “By deploying the Intelligence Platform across all teams and all sports, Loughborough is equipping its teams with the technology and analytics tools necessary to sustain its legacy of education and performance that has made it the centre of excellence that is today.”

Kitman Labs has an established track record of working with top universities, governing bodies, leagues, teams and athletes across a variety of sports, including soccer/global football, basketball, rugby, and American football. The company’s technology has been used by leagues and teams in some of the world’s most elite sports organisations and universities including the National Football League (NFL), National Basketball Association (NBA), Major League Soccer (MLS), National Women’s Soccer League (NWSL) and National Collegiate Athletics Association (NCAA).

This launch follows other recent business strategy moves Kitman Labs has undertaken including two strategic acquisitions of The Sports Office and Presagia Sports. The combined companies represent the industry’s largest network of elite and youth organisations (2000+), creating the industry’s largest dataset of talent, performance, and medical data for all stages of the athlete lifecycle.