Kings League Lands $63M Funding Round Led by Alignment Capital
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Kings League, the creator-led sports competition founded by Gerard Piqué has announced a $63 million investment round led by Alignment Growth, a U.S.-based media and entertainment investor, with participation from existing shareholders.
Since its launch in Spain in 2023, Kings League has established itself as a global phenomenon in creator-led sports. The brand’s formula – seven-a-side soccer reimagined for the digital age, with teams and competitions led by superstar streamers, content creators and soccer legends includingLamine Yamal,Neymar Jr. and Kaká, and “gamified” rules that guarantee action-packed, unpredictable matches – has driven massive online engagement and redefined how younger generations engage with sport.
The investment will support Kings League’s next phase of growth, aimed at expanding the Kings League and Queens League platforms globally, including launching in the U.S. This follows Kings League’s 2025 launch of new regional leagues in Brazil, France, Germany, Italy and the MENA region, and a new national team World Cup tournament.
Over the course of 2025, Kings League generated 150 million livestreaming hours watched and more than 13 billion impressions across official social channels, consolidating its position as one of the most-watched sports properties on digital platforms globally.
Gerard Piqué, Kings League’s Founder and Chairman – now an entrepreneur following a stellar career in professional soccer with FC Barcelona, Manchester United, and Spain – said: “Kings League has become a global movement, built natively for the digital generation. Alignment Growth brings exceptional media and entertainment experience, and our partnership will help us continue to grow, bring the Kings League experience to new audiences, and explore diversification into new sports.”
Djamel Agaoua, CEO of Kings League, added: “We have proven that our model works at scale. This funding allows us to accelerate our expansion, continue innovating the format and explore strategic M&A opportunities that support our long-term vision. The ambition is clear: to build the leading global platform for creator-led sports and entertainment.”
Kevin Tsujihara, Co-Founder and Managing Partner at Alignment Growth who joined the Board of Kings League, said, “Our investment in Kings League reflects our conviction that digitally native sports properties are uniquely positioned to capture powerful, long-term growth as younger audiences shift how they discover and engage with sports. Gerard, Djamel, and the entire Kings League team have built a truly innovative and global platform combining the world’s most popular sport with a creator-aligned business model and we are thrilled to partner with them on this next phase of expansion.”
To date, Kings League has raised more than $160 million in total funding, supporting its rapid global rollout and the development of an ecosystem that now includes seven regional Kings League men’s competitions, two regional Queens League women’s competitions, and two annual World Cup tournaments, for clubs and national teams. The platform has attracted blue-chip brand partners including adidas, Fortnite, Netflix, Spotify, and Visa, as well as major broadcast and streaming partners such as DAZN and ESPN/Disney+.