Kansas City NWSL Adds Palmer Square Capital Management As Partner

April 9, 2021

Kansas City NWSL announced Palmer Square Capital Management as its first Founding Partner and the Inaugural Season kit sponsor.

The team’s Challenge Cup kit will feature the logo of Palmer Square, a $15 billion asset management firm. Palmer Square has a long successful history investing in corporate credit and structured credit and is 100-percent management owned.  The announcement marks the introduction of the team’s commitment to give 10 percent of all partnership revenue back to the community. 

“Palmer Square stands out in asset management not only as a majority woman-owned firm, but for its leadership helping clients align their values with investments,” said KC NWSL Chief Operating Officer Amber Cox. “Palmer Square’s expertise and proven success are a perfect fit for our team’s mission to elevate our athletes and community and promote and empower women.”

Based in the Kansas City metro with a presence also in London, Palmer Square was founded in 2009 by CEO Chris Long and serves a diverse client base of institutional investors, foundations, and endowments, as well as individuals. Of note, Palmer Square has been a leader among credit investors in Environmental, Social and Governance (ESG) investing. The Long family name will be familiar to KC NWSL fans as Chris Long and Palmer Square Chief Investment Officer Angie Long are the team’s Co-Founders and Owners, along with Brittany Matthews. 

“The trajectory and platform of KC NWSL and the entire league are powerful ways for us to tell the story of Palmer Square and the innovative approach we bring to our global client base,” said Chris Long. “There is so much commonality between the platforms; in particular, we have a brand that stands for the community and promotes women and inclusion and we are excited to further invest in a substantial way.”

The first piece of the partnership is rooted in the team’s pledge to contribute 10 percent of partnership revenue to the community. In collaboration with Palmer Square, the team’s initial efforts will be aimed at programs and agencies that promote expanded access to sports and play for underserved youth populations. KC NWSL and Palmer Square have selected Variety KC as the team’s first community partner.   

“Variety is so honored to be selected as KC NWSL’s first community partner. They truly understand the importance of supporting underserved youth populations,” said Variety KC’s Chief Inclusion Officer Deborah Wiebrecht. “Variety KC would not be able to serve Variety kids and families without the support of amazing Kansas City organizations such as Palmer Square. Thank you for joining our #InclusionRevolution and helping us to create the most welcoming and inclusive community in the nation.“