JTA launches Neo: a digital offer redefining sports communications
November 6, 2025
JTA, the world’s leading independent communications and international relations consultancy in sport, has announced the launch of neo, a pioneering digital transformation offer in sport and entertainment, which has already delivered a pilot global campaign that successfully reached over 250 million unique users.
Neo combines expertise from across the world’s best digital agencies to form the Neo collective. The Neo collective comprises specialists with a client portfolio that includes some of the most recognisable global brands, including Marc Jacobs, L’Oréal, Amazon, Lamborghini, the Olympic Games Organising Committee Paris 2024 and the International Volleyball Federation (FIVB). Within the neo collective are JTA Design, a world-leading international design agency; Vagabond, industry experts in full-funnel digital performance; and Sticht, a fan-generated content agency that transforms brand enthusiasts into content creators.
neo has already delivered significant results on a global stage with the launch of the inaugural World Volleyball Day in July 2025.
The campaign reached over 280 million people across social media, generated GBP 1.4 million in earned media value, and drove more than 2 million fan interactions and 826 influencer mentions.
Jon Tibbs, Founder of neo, commented:
“The sports communications industry is at a pivotal moment. Its future will be defined not just by storytelling, but by how the digital space transforms the way those stories are shared and experienced. That’s why we’ve launched neo – to give our friends and partners the tools and insight to lead that transformation. After 25 years of helping to shape the global sports narrative, this is the natural next step for JTA: combining our expertise in sport and communications with the limitless possibilities of digital innovation.”
neo’s mission is to help organisations transform how they attract and retain audiences, create value, remain relevant and credible, and lead change.
neo applies a five-stage model that blends creativity, data and technology to deliver measurable impact. The process begins with assessing a client’s digital reality and identifying hidden potential, before the creation of ideas and moments that can move people and brands. These ideas are then activated through campaigns, experiences and social storytelling, amplified through data, AI and performance insight, and continuously evolved through innovation and reinvention.
neo’s Tech Futurist and strategic advisor to many of the neo collective organisations, Andy Evans, commented:
“The digital space is evolving faster than ever – audiences expect more, and the landscape shifts daily. What makes neo different is that it’s built as a collective – a network of specialists who each bring something exceptional to the table. That kind of collaboration is rare, and it’s exactly what the industry needs right now: joined-up thinking that provides fresh perspectives and helps brands to drive culture.”
Salva Ramirez, Vision Director of neo and Managing Director of JTA Design, said:
“Sport and entertainment don’t wait – they move fast, and digital moves faster. Brands that lead don’t just keep up with culture: they shape it.
“That’s what neo does. It’s in our DNA. We’re built on decades of collective experience. In industries where attention is currency and relevance can be ruthlessly short-lived, neo helps brands to move faster, connect deeper and lead where it matters most.”
TJ Lee, neo’s Digital Pulse Lead and CEO of Vagabond, added: “People want to be part of something that feels real. At Vagabond, we’ve always believed that impact doesn’t come from pushy ads or paid noise, but from creating journeys that audiences actually remember. That’s what neo is all about – an integrated approach that connects creativity and data to build genuine relationships. It’s exciting to be part of the neo collective as we look to redefine how stories are told.”