ISU and Deloitte Inks Strategic Partnership to Strengthen Digital Ecosystem
7 hours ago
The International Skating Union (ISU) and Deloitte Switzerland have announced a strategic partnership aimed at accelerating skating’s ongoing transformation. The collaboration was unveiled at ISU’s groundbreaking Home of Skating venue, on the sidelines of Olympic Winter Games Milano Cortina 2026.
Through this collaboration, Deloitte will act as ISU’s strategic partner, working alongside the federation to strengthen its digital ecosystem and enhance fan experience. As the ISU advances its Vision 2030 transformation agenda, Deloitte brings global experience advising leading international sports organisations and delivering complex strategic transformations.
ISU President Jae Youl Kim said: “Announcing this partnership here at the ISU Home of Skating and during the Olympic Winter Games, underlines the direction we are taking as a federation. Vision 2030 is about transforming how we grow and present our sports, and we are delighted that Deloitte will be joining us on that journey – making these sports more dynamic, engaging, and accessible for future generations of fans, while remaining true to our values.”
John Tweardy, Deloitte Global Sports Leader, and Bernard Sinnaeve, Deloitte Switzerland Sports Leader, offered a joint comment from the event: “We are excited to support the ISU’s Vision 2030. Our partnership will focus on providing strategy and technology services to accelerate digital transformation and strengthen fan engagement, combining local expertise with global delivery. Our goal is to help the ISU build for the future, and we look forward to a successful collaboration.”
The ISU’s long-term Vision 2030 strategy aims to shape the future of skating worldwide through innovation to build on an estimated fan base of 330 million people. Over 400 athletes representing 41 countries are thrilling global audiences from Milan, where skating action on the ice started on Friday.