iSPORTCONNECT’s Monthly Deals Update – November 2020: Amazon + New Zealand Cricket, Chelsea FC + Weibo Plus More

December 2, 2020

Take a read of iSPORTCONNECT’s Monthly Deals Update for November, powered by Connexi. Rory Stewart-Richardson, Founder of Connexi, takes a look at some of the most notable partnerships from the past month.

Amazon + New Zealand Cricket

A landmark deal for Amazon with their first foray into live sport in India, they continue to disrupt the traditional broadcasting model acquiring rights with their innovative streaming services. This partnership is also a timely investment from Amazon, as their Indian competitors Disney+ Hotstar VIP, have recently introduced a social viewing feature that allows users to video chat with friends while watching the Indian Premier League (IPL) Twenty20 cricket tournament.

It is great to see Amazon seeing value in investing in cricket, following the success of documentary ‘The Test’, it will be interesting to see if the move into live cricket does just as well.

Cazoo + Rugby League World Cup 2021

Cazoo have hit the UK sporting sponsorship market with the force of a new Ferrari! Following on from deals with Everton and Aston Villa, it is great to see Cazoo investing in the RLWC2021. Cazoo have made it clear that sponsorship is a huge part of their strategy to gain brand awareness and with the RLWC2021, being the first tournament to run a men’s, women’s and wheelchair tournament what a better way to continue using large assets to increase brand awareness.

With the latest news this past week that Cazoo have been named as the principal partner of the all-new franchise cricket competition ‘The Hundred’, which kicks off in the UK next summer, it’s clear they’re not finished yet.

Chelsea FC + Weibo

Chelsea’s partnership with Weibo, continues to prove how powerful content is, in today’s world. The Asian market is an important market to monetise for Premier league clubs, and what better way than being the first Premier League club, to use a local market social platform in Weibo, to provide exclusive original content for Blues fans in China. This partnership also continues to show the innovative thinking from a rights holder about putting the fans first and giving the fans what they want.

Other notable deals in November

NBA + Genius Sports/Sportradar
AC Milan + QLASH
Rugby World Cup 2023 + Vivendi
British Lions + Castle Lager
Cricket Aus + Livenow
Barcelona + Rakuten

Eleven Sports + MyCujoo
British Lions + Goodform
Premier League + SuperSport
WTT + Coca-Cola
Eleven Sports + Ligue 1
World Table Tennis + Coca Cola
NENT + Bundesliga

Phillips + PSV
Two Circles + TRM Partners
IMG Arena + World Snooker
ATP + Rolex
Australian Open + Ralph Lauren
PSG + Hotforex
Blast Premier + BCC iPlayer
Formula E + CBS
Detroit Pistons + Legends
Brisbane Broncos + Asics
WTA + Stats Perform
Lanka PL + LiveNOW