iSportconnect’s Monthly Deals Update – May 2020: CVC Acquires Stake In PRO14, Gfinity Partner Formula 1…
June 2, 2020
Here is iSportconnect’s Deals Of The Month update for April, powered by Connexi. Rory Stewart-Richardson, Founder of Connexi, takes a closer look at the four key deals from this month.
CVC + PRO14 Rugby
CVC’s investment in PRO 14 continues to solidify their ambitions of growing and innovating the world of Rugby, following their investment in Premiership rugby in 2018 and across a number of core rugby playing nations. Initially, it will prove a huge bonus for the Italian Rugby Federation (FIR) who will become a member of Celtic Rugby DAC and receive a share of the investment, but I think the benefits for Rugby Union will be significant with CVC’s backing, which allows for a sustainable period of growth.
This will benefit the game, the players and Rugby Union fans, focusing on a more digital and fan experience approach. CVC have extensive experience in investing in sports, such as Moto GP and F1, so it will be an exciting few years ahead, watching PRO 14 evolve.
Gfinity + Formula 1
A great move for both Gfinity and F1 – The F1 esports series has proven to be one of the most exciting esport tournaments in the world and has attracted a number of new ‘traditional’ sports fans over to the esports world. The two year extension allows Gfinity to continue to develop the F1 esports series, implementing smart tech, on top of what they have built over the last 3 years, allowing them to continue to build on their industry leading reputation and leverage their position and experience in ensuring they design and develop esports solutions for clients. I think this is a very exciting partnership and one I look forward to tracking along their journey.
Harry Kane + Leyton Orient
A fantastic idea by Danny Macklin and his commercial team at Leyton orient – a great story resulting in a unique and very worthwhile one off partnership. With recent months proving tough for clubs, but more importantly front line workers among many other key worker groups, it is great to see someone in Harry Kane’s position giving back – not only raising awareness to the club that gave him his first professional start, but also putting his words of thanks into action – a very emotive and unique partnership.
Great work Leyton Orient and Harry, which has resulted in the club selling more shirts in the last two weeks than they managed in the whole of the past two seasons!
Other Notable Deals
NASCAR + IMG Arena
Everton + Hummel
Bundesliga + SkyPerfectTV!
Umbro + England Rugby
Acronis + Roma
RLWC 2021 + Kappa
Extreme E + Goodform
LiveScore + StreamAMG
TV4 Media + Champions League
DAZN + Bundesliga
MotoGP + CKH Innovations Opportunities Development
Sportsnavi + LaLiga
Rangers + Castore
TV4 Media + LaLiga
Verizon Media + Dugout
NBA + Wilson
DreamHack + Betway
Premier League Lacrosse + Genius Sports
City Football Group + Lommel SK
AC Milan + Skrill
Umbro + Bristol Bears
