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iSportconnect’s Monthly Deals Update – June 2020: LaLiga + EA Sports, World Athletics + Parkrun And An Interesting Partnership For The San Francisco 49ers

July 10, 2020

iSportconnect’s Monthly Deals Update for June, powered by Connexi. Rory Stewart-Richardson, Founder of Connexi, takes a look at some of the most notable partnerships from the past month.

La Liga + EA Sports 

A great mutually beneficial partnership, that has arguably benefited from the recent effects of COVID-19. LaLiga returning to play has seen virtual images of stands and crowd noises provided by EA Sports into the broadcasts of live matches. Looking forward to the bigger picture of this partnership, LaLiga is a fantastic global platform to engage with more and more fans, allowing EA Sports to continue their vision of growing the love of sport through their range of game. For LaLiga, the partnership allows them to increase fan engagement through EA Sports global footprint.


For MANSCAPED, a platform like the 49ers enables them to tell their story, changing the game for personal hygiene for men everywhere. This unique message allows both MANSCAPED and 49ers to be creative both at Levi’s Stadium and further afield to engage with their audiences through highly curated brand integrations, resulting in a mutually beneficial relationship that strategically elevates both parties.

World Athletics + Parkrun

A very natural partnership. Parkrun has become extremely popular since its launch in 2004 and it is a great platform for World Athletics to launch mass participation events in key host cities ensuring the legacy of World Athletics continues after their key events. By creating these mass events, not only will it create a legacy of health and fitness within the communities but it will also provide further fan engagement for World Athletics as well as provide opportunities to find grassroots athletes. For Parkrun the opportunity to partner with World Athletics is a natural growth path for them building on the 20+ countries they currently exist in.

LiveScore + Serie A

A very interesting move from Livescore, a natural progression from their historic offering in today’s world with streaming services, it makes it exciting and one traditional broadcasters should be aware of. I think if Livescore can get this right, ensuring the quality of streaming remains at high quality, then with their wider assets around the stats, they could become a major player in the streaming circles creating a really exciting user experience for the football and wider sports fans.

Other notable deals in June

Man City + Intel

Eurosport + Bennetts British Superbike

PGA Tour + Twitter

Everton + Cazoo

RLWC 2021 + Kuenhe Nagel

AS Roma + Edison Energia

DFL + Sky and DAZN

StreamAMG + Birmingham City FC

Aston Villa + Cazoo


Orange + Telefonica

FIH + Kayford Branding

Sportfive + Supponor

Rugby Australia + STH

Dentsu + Global Esports Federation

West Ham + Scope Markets

Football Federation Australia + Fox Sports

Loch Lomond Whiskies + European Tour

Tottenham Hotspur FC + Mondelez

Red Bull + Dorna Sports

Bournemouth + Vitality


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