iSportConnect’s Monthly Deals Update – April 2021: Hisense Back In The FIFA Fray
May 27, 2021
Rory Stewart-Richardson, Founder & CEO of Connexi, casts his eyes on some of the key takeaways seen in the sports business world over the month of April.
Intel and ESL extend partnership to invest $100 million in esports
A cracking partnership for Intel, who extend their brand positioning as an early adopter of the esports space, by extending their partnership with one of largest esports organisations, to grow and shape the future landscape of esports through innovative technology, tournaments and events, with the aim of making the biggest brand and technology esports partnership in history.
The focus will be on creating an amazing experience for esports players and fans as the esports sector rises towards a billion-dollar industry. This is a great partnership led by two front runners in the esports space, where the focus is on the fan and innovation!!
Hisense announce official sponsorship of the FIFA World Cup, Qatar 2022!
Hisense are using one of the biggest platforms globally to further ink themselves with their customers. They will focus on presenting compelling, specially created, video-on-demand programming using past FIFA World Cup™ content, delivered through their integrated VIDAA smart TV platform.
It is a great fit, as both parties focus on technology, innovation and creating the world’s most memorable fan experiences. Hisense are a great example of a brand that has used sport to become a global brand, ensuring they activate incredible fan experiences through their products. I am sure they hope to build on the boosted awareness Hisense TV received in China by 12% and globally by 6% having sponsored the Russia 2018 World Cup.
Simone Biles Leaves Nike
This for me is more than a traditional sponsorship – Simone Biles, one of the most decorated Gymnasts in history has taken a stance against Nike and the way they have treated female athletes over the past few years.
Athleta, whose only sponsored athletes are Felix and Biles, sells more general activewear rather than sport-specific clothing, and its brand is focused on inclusivity, women’s empowerment and sustainability.
For me this is a sponsorship focused on values, and a great example of a purpose led brand working with a property, in this case an athlete, where the values align!!
To find out more about Connexi please get in touch with Rory Stewart-Richardson via LinkedIn or sign up as a brand or rights holder with Connexi here www.connexi.co
