sportsbiz UK Sponsorship Award

iSportConnect Continues Its Partnership With The UK Sponsorship Awards

October 27, 2023

The UK Sponsorship Awards (UKSA) team is delighted to fire the starting pistol on its 30th anniversary edition and iSportConnect is very happy to continue its partnership with the UKSA team.

Brands, agencies, rights holder, charities and other stakeholders can now enter campaigns via the UKSA website. Shortlisted campaigns will be celebrated during a prestigious awards event on the 26th of March 2024 at the London Marriott Hotel Grosvenor Square Hotel. Early bird deadline is December 15th with the final deadline January 23rd 2024. Celebrations will be on March 26th at the London Marriott Grosvenor Square.

Popular perennial categories will be available for entry as always – notably arts, sport, media, diversity and digital activation. But 2024’s event will also see several exciting innovations. These include a new rights holder section and a revamped venue sponsorship category.

In other developments, the 2024 Spotlight Award will focus on the Travel, Tourism & Leisure Industry. There will also be an award for the Best Sponsor of the last 30 years, awarded to the brand that has been the medium’s greatest champion across a range of campaigns. This will form part of UKSA’s celebrations of its own anniversary.

“The UK Sponsorship Awards came through the global pandemic stronger than ever, with 2023’s attendance back to Pre-Covid levels. Credit for this goes to our friends and colleagues in the industry turning out in force to celebrate the creativity and commercial efforts of their talented teams,” said UKSA CEO Rosie Sarginson. “Now, we are looking forward to gathering everyone together again to celebrate our 30th anniversary. It’s a chance for us all to reflect on our shared history, while planning for a vibrant future together in sponsorship.”

In addition to the above categories, the Consultancy and People Awards will again be key elements of the UKSA line-up in 2024. Consultancies will have their own categories, and there will be at least three new additions to our Champions of Sponsorship half of fame. Also returning is the Barrie Gill Award for Most Promising Young Sponsorship Executive – which celebrates future leaders.

“We have a few more surprises up our sleeves which will be revealed in the run up to our early bird deadline (pre-Xmas),” said Sarginson, “At UKSA, we’re keen to keep on innovating the categories in order to maintain pace with the sponsorship industry’s rapid evolution.”

For more details on categories, criteria and entering, visit the website via this link.

And keep your eyes open for new editorial insights related to the sponsorship industry over the coming weeks and months. For further inspiration when entering this year’s UKSA Awards, why not review details of 2023’s winners and nominees? These can be found at the Awards website:

sportsbiz UK Sponsorship Award