iSportConnect and The Multiple Agency Partner to Redefine Fan Engagement and Unlock New Commercial Growth
September 9, 2025
iSportConnect, the world’s largest private network for senior sports business leaders, has entered into a strategic partnership with The Multiple Agency, the integrated social agency built to entertain, in a move designed to transform how sports brands engage with fans and deliver measurable returns.
The partnership combines iSportConnect’s unrivalled global network and market insight with The Multiple Agency’s expertise in content, influencer marketing, social media, partnerships, and PR. Together, they will provide rights holders, clubs, and brands with the tools to create culturally relevant, entertainment-driven activations that spark fan passion, build communities, and drive commercial outcomes.
The Multiple Agency has a proven track record of delivering campaigns for some of the world’s most influential brands, including Sky, Universal, and Sony, alongside major sports clients such as the England and Wales Cricket Board and The Hundred. The agency also supports England Cricket with strategic sponsorship activations for all of their partners, including Castore and Toyota. Its ability to blend creativity with strategic impact makes it a powerful partner for organisations looking to deepen fan engagement and unlock new revenue streams.
Adam Bullock, COO of The Multiple Agency: “The partnership between iSportConnect and The Multiple Agency marks a significant milestone in our shared mission to revolutionise fan engagement in sports. By combining our deep industry experience with their innovative network, we’re poised to deliver creative solutions that not only captivate audiences but also drive tangible commercial results for our clients.”
Ray James, COO of iSportConnect, said: “We’re really excited to be partnering with The Multiple Agency to unlock new commercial growth for rights holders and brands. At iSportConnect, our focus has always been on connecting senior leaders with the right ideas, people, and opportunities. By combining our global network with The Multiple Agency’s creative and digital expertise, we can help the industry deliver fan engagement that is not only culturally relevant but also commercially powerful.”