Ironman sportsbiz

IRONMAN Expands Partnership With Supersapiens For World Championship

April 7, 2021

Supersapiens and IRONMAN announced a major expansion of their recent agreement, which will include title partnership for the 2021 and 2022 IRONMAN World Champion-ship® in Kailua-Kona, Hawai`i as well as several marquee IRONMAN® events in Europe.

Supersapiens, powered by the Abbott Libre Sense Glucose Sport Biosensor, is the first direct-to-consumer energy management ecosystem and application for athletes that gives users real-time visi-bility into their blood glucose, allowing them to fine-tune fueling strategies for training, racing, and recovery. Their collaboration with global healthcare leader, Abbott, and proprietary set of data interpre-tation tools within their app makes Supersapiens the only energy management ecosystem that directly integrates with a Bluetooth-enabled CGM (Continuous Glucose Monitoring), pushing the future of fueling and sports performance.

In addition to the world’s premier endurance racing event, Supersapiens will also become title partner for IRONMAN Hamburg in Germany, IRONMAN France in Nice, IRONMAN UK in Bolton and IRONMAN Italy Emilia-Romagna in Cervia. Today’s announcement expands the existing partnership, announced earlier this year when Supersapiens became the Official Real-Time Energy Management System Supplier for IRONMAN and IRONMAN® 70.3® events in Europe. The original partnership between the two companies was announced in February 2021.

“As athletes, we understand the challenge, struggle, and commitment of training for endurance events like IRONMAN and IRONMAN 70.3,” says Supersapiens founder and CEO, Phil Southerland. “Don’t let fueling be the reason for not achieving your time goal. We’ve seen how more fueled training minutes can translate into bigger performance gains and more efficient recovery. We are truly excited to work with IRONMAN athletes. For these superhumans, they put so much time and energy in training for 1-2 key events per year. There is too much on the line for them to take a chance on fueling during race day. We look forward to seeing the personal satisfaction of goals achieved from 100’s of thousands of IRONMAN athletes around the world.”

“We are excited to extend our relationship with Supersapiens as title partner for our IRONMAN World Championship, the pinnacle event in our sport,” said Andrew Messick, President & CEO of The IRONMAN Group. “As many athletes have learned the hard way, getting nutrition wrong can ruin an athlete’s race. At IRONMAN we are committed to bringing solutions and technology to our athletes to help them prepare and perform in our events. Supersapiens’ innovative technology and real-time in-sights give athletes the ability to achieve their performance goals as they endeavor for the ultimate red-carpet glory.”

“At our core, Supersapiens is a company of dedicated athletes who inherently understand the road to Kona,” said Vice President of Marketing and multiple IRONMAN finisher, Travis McKenzie. “Our innovative energy management system allows athletes to monitor their glucose levels in real-time using the Abbott Libre Sense Glucose Sport Biosensor and the Supersapiens app. Until now, effectively fueling an athlete’s training, recovery, and racing has been a guessing game. Using this innovative technology, athletes can make immediate performance gains and get a step closer to mastering the fourth discipline of triathlon.”

Ironman sportsbiz