Infront Combines Digital Media And Solutions To Unveil New Brand

April 28, 2021

Infront has officially launched Infront X,  the new brand of Infront’s digital offering. Infront X combines the digital media and solutions business of with Infront Lab’s sports tech research and development unit into a full-service digital powerhouse for the sports industry.

The new brand matches a more targeted approach to services and solutions for sports organisations globally. In addition, it will also drive product development with a greater focus than ever before. 

Following the announcement made in December 2020, Christian Mueller continues as CEO of Infront X. He is joined by CFO Krishnan Ramachandran and Managing Directors Philip Sharpe and Damian Browarnik. Sharpe, who has held numerous management positions in digital businesses including over a decade at Turner Sports, also becomes Chief Operating Officer; Browarnik assumes the role of Chief Innovation Officer.

The leadership is completed by Bora Nikolic (Chief Design Officer), Becki Civello (VP, Commercial), Joni Lockridge (VP, Operations), and Yevhen Us (Senior Director, Products), all of whom have been recently promoted from within the organisation.

Christian Mueller, Infront X CEO, said: “This new identity and strategy unites Infront’s digital capabilities and experience under one roof to align with the immediate and long-term needs of our partners. Remaining nimble with the solutions we offer potential clients at all stages of their digital journey is crucial and Infront X will provide the most up-to-date services whilst also having one eye on the trends the industry will face in the future.”