InCrowd Partners with World Supercross Championship to Power Direct-to-Fan Growth
October 2, 2025
InCrowd has announced a new partnership with the World Supercross Championship (WSX), the only global Supercross series that brings together the world’s best riders on purpose-built, in-stadium dirt tracks, combining elite competition with an unparalleled live entertainment experience.
The collaboration will see InCrowd’s Managed Marketing Team work closely with WSX to deliver a hyper-segmented, direct-to-fan communications programme. The initiative will place particular emphasis on the upcoming Vancouver and Gold Coast events in November, focusing on delivering greater frequency, consistency, and relevancy of messaging while growing and more effectively monetising the Championship’s fan database.
By leveraging InCrowd’s expertise, WSX aims to unlock new levels of fan engagement, ensuring audiences not only stay connected with the action on track but also experience the Championship as a year-round entertainment property.
The agreement marks InCrowd’s entry into the world of supercross motorcycle racing, expanding its diverse roster of sporting partners.
With its ability to connect global fans, amplify engagement, and strengthen commercial opportunities, the InCrowd–WSX partnership underlines the increasing importance of data-driven, direct-to-consumer strategies in the future of international sport.