IMG To Market All Media Rights Globally For Lega Pallavolo Serie A
By Taruka Srivastav | March 17, 2021
IMG has signed a four-year partnership with Lega Pallavolo Serie A to market all media rights for the Italian Men’s Volleyball around the globe.
The deal also includes the rights for Fastpath data and live streaming for the sports betting industry via IMG ARENA.
The deal, which excludes media rights in Italy, covers the seasons from 2020/21 through to 2023/24 and includes the prestigious SuperLega, the Coppa Italia and Supercoppa.
The SuperLega, which dates back over 75 years, attracts top players from around the globe and is recognised as the most competitive men’s volleyball league in the world.
Massimo Righi, President of Lega Pallavolo Serie A, said: “We are proud to have IMG as our partner for SuperLega and its Events media rights. Through their expertise we are sure to enhance our distribution, having the goal of increasing our Clubs’ reputation and our League’s notoriety among the fans worldwide.”
Filippo Guidolin, Vice President, Head of Volleyball, IMG, said: “The SuperLega is one of the prime properties in the world of volleyball and we are delighted to be working with Lega Pallavolo Serie A to help them further grow the popularity and awareness of all three competitions internationally.”
Mark Wrigley, Rights Director, IMG ARENA: “The events are a great addition to IMG ARENA’s growing portfolio of rights and will form a strategic part of its volleyball offering for both data and streaming to their sports book clients.”