How LaLiga Combines Physical And Digital To Support The Growth Of ElClásico
By Taruka Srivastav | April 16, 2021
ElClásico is one of the longest-running and heated rivalries in world football but its ongoing popularity does not come from its past.
To maintain the success of its showpiece event, LaLiga commits its range of broadcast technology and global marketing potential to turn the match into a truly global spectacle.
For this month’s fixture, despite the challenges presented by ongoing health restrictions, LaLiga was able to organise a plethora of international actions to bring the ElClásico experience to football fans across the world.
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