How ANOC is supporting NOCs’ digital transformation

Andres Santi Gonzalez, ANOC’s Senior Project and Event Manager, shares how the ANOC Digital Content Hub is ensuring National Olympic Committees of all sizes are able to leverage events and connect with their fans.

When ANOC launched the Digital Accelerator Programme (DAP) in June 2021, our goal was to support National Olympic Committees to develop and enhance their digital communication capabilities. What began as workshops and training has evolved into something far more comprehensive, a complete digital ecosystem that provides NOCs with professional-grade content, distribution channels, and technical infrastructure to engage audiences worldwide.

The ANOC Digital Content Hub represents the latest evolution in this transformative journey. The Hub is a centralised platform that connects International Federations, Organising Committees, and NOCs, enabling seamless content sharing and distribution.

While some NOCs have large communications teams with sophisticated production capabilities, others operate with skeleton staff juggling multiple responsibilities. The Hub closes that gap by providing every NOC with access to the same quality content and distribution tools.

The results are encouraging. During the Palau 2025 Pacific Mini Games, seven Oceanian NOCs featured in the global top 10 for follower growth rate. Nauru achieved a 50.37% growth rate, Vanuatu saw 34.8% growth, and Tuvalu reached 25.09%. These figures represent NOCs with small teams connecting with their communities in ways that weren’t previously possible. This digital growth also enhances commercial viability, which is one of the DAP’s original objectives.

The programme has evolved through four distinct phases: upskilling and learning through handbooks and expert workshops; exchange and comparison via case studies and performance dashboards; services and content including photo programmes and video production; and finally, tailored content distribution through ANOC.TV, the Digital Content Hub, and AI-assisted highlights.

When we partner with International Federations or multisport Games, such as the upcoming Islamic Solidarity Games, NOCs benefit from comprehensive coverage without needing their own production teams on site.

The Olympic values resonate when people can connect with them. Digital engagement creates touchpoints that bring these values to life for new generations. A teenager in Vanuatu discovering a new national hero at a regional Games or a family in South America watching World Championship highlights builds and deepends last connections to the Olympic Movement.

The Hub’s role as a bridge connecting IFs, NOCs, and Organising Committees is particularly valuable during the period between Olympic Games, when maintaining audience engagement is most challenging, ensuring Olympic sport content remains visible year-round.

ANOC.TV, our OTT platform launched in 2023, exemplifies this approach. Every NOC can now create their own streaming presence and select events to broadcast, demonstrating consistent demand for Olympic content beyond the Games cycle.

Looking ahead, as AI technology evolves, we can offer increasingly sophisticated personalisation. As engagement analytics become more refined, we can help NOCs understand what resonates with their communities. As partnerships deepen, the volume and variety of available content will continue to grow.

The Hub is an equaliser, ensuring that NOCs of all sizes have professional tools to engage their audiences. When more NOCs can tell compelling stories about their athletes and share Olympic values with their communities, the entire Movement benefits.

The Digital Content Hub is ANOC’s commitment that size, resources, or geography will never determine who gets to participate fully in the digital Olympic Movement.