Hexagon Cup inks deals with DAZN, Alpine and Story10 for the inaugural event
January 22, 2024
Hexagon Cup, the brand new padel tournament set to transform the sport, has partnered with DAZN, Alpine and Story10 to increase the exposure of its inaugural event taking place in Madrid from 31 January to 4 February 2024.
DAZN, the world’s leading sports entertainment platform, will become the global home of Hexagon Cup, the innovative new padel tournament starting 31 January in Madrid. DAZN will stream all 21 matches live (excl. US), with enhanced localisation and distribution in Spanish markets via DAZN’s linear channels.
DAZN subscribers will be able to enjoy the championship’s qualification rounds (31 January – 2 February), the semi-finals (3 February) and the finals (4 February) around the world live (excl. USA) and on demand. Viewers in Spain will be able to watch uninterrupted live coverage via the DAZN app – on smart TVs, mobiles phones, tablets, games consoles, PCs and other connected devices – as well as on DAZN’s linear channels.
Alpine continues is investment into padel, a dynamic and spectacular sport that perfectly matches the brand’s DNA of sportive performance, lightness, and agility. As part of this partnership, the Alpine brand will benefit from numerous activations and high visibility within the Madrid Arena (Spain).
The Alpine logo will feature on the nets and sides of the main courts. The Alpine A290_β show car will be on display during the tournament from 31st January to 4th February 2024. Finally, a dedicated stand for the brand, identifiable by the display of an Alpine A110, will welcome the public on site.
Story10 will amplify highlights and pre- and post-event features across its network of 8,500 digital and social channels and 700 broadcast partners, to promote the Hexagon Cup in key territories and engage new audiences worldwide.
Padel is one of the world’s fastest-growing sports. The Hexagon Cup has gained widespread acclaim for its innovative and equality-based team format, top-tier padel players, and celebrity teams, with team owners including the likes of Rafael Nadal’s Academy, Andy Murray, Barcelona footballer Robert Lewandowski, and actress, director and entrepreneur Eva Longoria.
Embracing the motto “For the Fans. For the Players. For the Game.”, the Hexagon Cup is set to captivate the world of padel with its unique format. The tournament consists of six teams, featuring a male, female and next-generation pair, competing in qualifying head-to-head matchups and hoping to advance to the final weekend where the first Hexagon Cup Champions will share an impressive one-million-euro prize pool.
