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Less Than 2 Months To Go: Here’s why Leading Gold Partner Sport Event Denmark returns to SportAccord every year

February 8, 2024

As one of the leading event sporting nations worldwide, Sport Event Denmark returns as Gold Partner for SportAccord 2024 to ensure Denmark remains firmly on the map.

“We’re not just attending SportAccord,” said Lars Lundov the CEO of Sport Event Denmark, its national sports organisation, “we’re shaping the future of international sporting events together.

“The convention is a ‘must-attend event’ for anyone involved in the business of sport – it’s where International Federations and other rights holders unite with forward-thinking cities, destinations, and nations. We’re thrilled to be back as Gold Partner.”

Uniting People

Denmark is a nation of sports lovers with over 250 world class sporting events under its belt in the last decade, including hosting the SportAccord convention in 2017.

“In recent years, the sporting landscape has evolved immensely and hosting major international events has taken on a whole new meaning,” continued Lars Lundov. “It’s all about human engagement and creating excitement both on and off the field of play, and uniting people.

“In Denmark, we’re not just hosting events for economic impact; we’re fostering communities and igniting passions across nations. Our presence at SportAccord underlines the importance of togetherness and networking.”

The Power of Sport

Sport Event Denmark will join global leaders at the World Sport & Business Summit (April 7 to 11), the only annual sports gathering with all International Federations (120+) under one roof, providing an unrivalled platform for key decision makers ‘where sport meets’.

This year, the summit conference will focus on the ‘Power of Sport’ and take place at the International Convention Centre in Birmingham – West Midlands, a region with strong sporting credentials, a rich history, stunning countryside and so much more.

The Power of Events

At Sport Event Denmark, preparations are well underway to ensure SportAccord delegates experience the power of sport first-hand when they visit the team at Stand 44. This year the Danish team will focus on the ‘Power of Events’ providing plenty of opportunities for delegates to become involved and share initiatives.

“2024 isn’t just another year, it’s a special centenary year, when the Olympic Games will return to Paris,” said Lars Lundov. “At our stand, Sport Event Denmark and our city partners will discuss the power of events with the delegates.”

Your Voice Counts

Sporting events, with their widespread appeal, play a distinctive role in promoting sustainability awareness. Covering this and more, delegates will be invited to share their thoughts on three key questions:

  1. Which sustainability topic is most important in future event planning?
  2. Do you have good examples where fans actively engaged in a green transition?
  3. What aspects of the Paris Olympics are you most excited to experience, whether online or on-site?

Visitors to the stand will have a chance to win prizes, and winners will also be offered an exclusive portrait session with renowned Danish Sports Photographer, Lars Møller.

Shaping the Future Together

“Sport Event Denmark is an extremely important partnership for SportAccord and has been since the first edition,” said Uğur Erdener, President of SportAccord. We’re delighted to have their continued support as a Gold Partner and so much more.

“Earning a reputation as one of the leading nations for hosting major tournaments over the years, Sport Event Denmark understands what it takes to ensure the power of sport plays into every decision. Their friendly approach and expertise will ensure delegates experience the very best from this Danish team as we shape the future together ‘where sport meets’.”

Editor’s Notes

About SportAccord World Sport & Business Summit

The SportAccord World Sport & Business Summit brings together around 1,500 leaders and key decision makers from over 120 International Federations (IFs), the International Olympic Committee, and organisations involved in the business of sport.

The Summit provides an unrivalled platform enabling global business leaders and host cities to have access to all the International Federations and their stakeholders in one location over several days.

This unique event is a combination of official sports meetings, networking gatherings, a themed conference programme, and exhibition space enabling International Federations, industry, cities and regions to showcase and advance their sport, services and facilities.

About SportAccord

SportAccord is a sports event organisation based in the Olympic Capital, Lausanne, Switzerland, and governed by stakeholders representing the Olympic and non-Olympic International Federations. 

It brings together International Federations, the IOC and organisations involved in the business of sport with the aim to serve, promote and protect the common interests of its stakeholders, help them achieve their global objectives and facilitate knowledge-sharing.

SportAccord’s stakeholders include:

  • ASOIF (Association of Summer Olympic International Federations)
  • WOF (Winter Olympic Federations)
  • ARISF (Association of IOC Recognised International Sports Federations)
  • AIMS (Alliance of Independent Recognised Members of Sport)

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