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Harlequins Signs Ticketmaster Sport As Ticketing Partner

By Community | April 9, 2021

Harlequins has announced Ticketmaster Sport as their new ticketing services partner for the 21/22 season onwards.

Harlequins have chosen Ticketmaster as their preferred partner to provide sports ticketing technology solutions on a long-term deal with the Club. Having reviewed the market and run an extensive pitch process, Harlequins’ decision was primarily based around delivering the best fan experience.

Harlequins fans can also expect a new and improved, highly intuitive fan ticketing website that will make it easy for fans to buy and receive tickets seamlessly. The industry leading platform is already utilised by a range of leading clubs and organisations nationally and internationally including Arsenal, Tottenham, The RFU, NFL and IAAF. Harlequins will benefit from a constant focus on innovation that improves the fan experience.

In addition, Harlequins will take advantage of Ticketmaster’s significant marketing support to build awareness of the Club and grow the fanbase nationally and internationally.

“We are delighted to appoint the industry leading partner as we know the additional value that Ticketmaster can bring to Harlequins and our supporters. Ticketmaster clearly demonstrated a deep understanding of our industry, our supporter needs and how to deliver a brilliant level of service. Our Members will be the first to benefit from the new enhanced ticketing platform when our Season Ticket Membership opens for renewals on 20th April, but all ticket buyers will see this from the start of the 21/22 season this autumn.”

Laurie Dalrymple, Harlequins Chief Executive Officer said: “We’re extremely proud to have been selected by Harlequins to be their new ticketing technology provider. Our approach is to be supportive through solutions, working in partnership with our clients to provide tools that ensure the club’s processes are made more streamlined and efficient, whilst at the same time providing a great experience to fans. Innovation based on resilience is a core value at Ticketmaster and our position at the heart of the sports industry means our club partners rely on us to have a robust and resilient platform whilst being able to deliver the latest in ticketing technology innovations.

“We’re excited to see this partnership develop and deliver upon our shared ambition to grow the Club’s fanbase. And we are excited to already have future upgrades and additional features planned that will see the Harlequins’ ticketing platform continue to evolve and adapt to fans’ needs.”

Chris Gratton, Ticketmaster Sport, Chief Operating Officer said: Harlequins supporters will have the opportunity to try out their new ticketing experience from 20th April when Season Ticket Membership renewals open for the 21/22 season. The Club will contact supporters directly on this date.

The 21/22 Gallagher Premiership season is due to start in early September and supporters will be able to buy Match Tickets in the weeks building up to the start of the season assuming COVID regulations relax as expected.

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